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The survival horror indie hit Pacific Drive is getting turned into a TV show, according to a report by Variety. Director James Wan, who is best known for Saw and Aquaman, has scooped up the rights to the game, though thats about all we know. Theres no casting news yet, or even information as to which streamer or network it will premiere on. Its time to play the waiting game. Pacific Drive is certainly a unique take on the survival horror genre. Its a first-person driving sim that tasks players with exploring a supernatural version of the wilds of Washington. Its like Twin Peaks, if it was set entirely in the drivers side of a beat-up station wagon. The game has been lauded since its release back in February, securing a nomination for Best Debut Indie Game at The Game Awards, among other accolades. We are in something of a golden age for video game adaptations. Peacocks Twisted Metal was surprisingly decent and the Fallout show was a legit phenomenon. The Super Mario Bros. Movie was one of the biggest animated hits of all time and Sonic the Hedgehog now leads an entire cinematic universe. Let us also not forget The Last of Us, Arcane and Five Nights at Freddys. Let us do forget Borderlands. This is to say that Pacific Drive is far from the only forthcoming video game adaptation. The horror-tinged fishing sim Dredge is being turned into a movie and theres a cartoon coming out based on Vampire Survivors. Even The Legend of Zelda is getting a live action film, as is Minecraft. Are video games the new superheroes?This article originally appeared on Engadget at https://www.engadget.com/gaming/nifty-survival-horror-game-pacific-drive-is-getting-turned-into-a-tv-show-163512558.html?src=rss
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Marketing and Advertising
In a twist on traditional Secret Santa exchanges, La Poste is transforming mail carriers into modern-day Christmas elves across two French villages. In Berrwiller, Alsace, and Roussillon, Provence, postal workers Simohamed and Josiane are adding an unexpected dimension to their daily routes this holiday season not just delivering mail, but orchestrating a community-wide gift exchange. Residents place modest presents in their mailboxes, which the carriers collect and redistribute randomly to other households participating in the Noel Surprise, creating serendipitous connections throughout the villages.This initiative taps into something deeper than seasonal gift-giving its about rekindling spontaneous human connections that are becoming increasingly rare. The element of surprise, with villagers not knowing which neighbor will receive their gift, adds a layer of excitement and anticipation. When Berrwiller tested the concept last year, two-thirds of residents participated, suggesting a strong appetite for fostering local bonds. The project demonstrates how institutions like La Poste can evolve beyond their core services to nurture the social fabric that keeps small communities vibrant.
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Marketing and Advertising
Samsung is expanding access to premier contemporary art through a new partnership with Art Basel. The collaboration, launched as the art crowd flocked to Miami Beach for the annual fair, brings curated work from Art Basel's renowned exhibiting galleries directly to subscribers of the Samsung Art Store. The art can be displayed exclusively on The Frame Samsung's 'lifestyle TV' that doubles as a digital canvas. The first collection launched with over 15 works, giving The Frame owners unprecedented access to pieces displayed at the December 2024 fair.The partnership creates compelling value for both parties. For Samsung, it bolsters The Frame's position as a premium lifestyle product, offering customers exclusive access to contemporary artwork from leading galleries. For participating artists and galleries, the collaboration allows their art to reach a much wider audience than it otherwise would. Sure, Instagram has democratized art sharing beyond gallery walls, but The Frame's large-format display which is matte and Pantone-validated provides a more immersive way to experience art than any phone screen can deliver.
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Marketing and Advertising
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