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In response to urbanization and digitalization limiting children's outdoor play, Unilever-owned laundry brand OMO has launched a campaign in Turkey that transforms OOH advertising into playgrounds. The Play is Outside initiative added soccer goals, basketball hoops and slides to billboards in Istanbul's Kadköy, Acbadem and Şişli districts, creating unexpected play spaces in urban environments.The concept aligns with OMO's 20-year-running "Kirlenmek Güzeldir" slogan ("Dirt is Good"), which celebrates the value of physical play and the inevitable messiness that comes with it. "As adults, we often think we can't find time or space to play outside and encourage children to do the same in urban life. But play is also a creative act," explains Alper Capar, Unilever Turkey's Home Care Category Marketing Director. "With this creativity, we can make room for play and sports in unexpected places and moments. We invite all children and adults to play sports on our billboards." The campaign serves as a timely reminder of play's importance beyond screens and enclosed spaces, while cleverly repurposing advertising infrastructure to benefit the communities they occupy. That said those spaces will only be available for a short while. To make a lasting impact, OMO and other brands could take inspiration from Budweiser's basketball activation in Brazil
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Marketing and Advertising
It's no secret that Spotify isn't a big money maker for most artists. But, in its annual Loud & Clear report, the music streamer is trying to change the narrative, reiterating an earlier claim that it paid artists $10 billion in 2024 ($60 million since launching) and adding that these payments increased tenfold over the last 10 years. Spotify throws in quite a few other big numbers into the 2024 report. It claims that the 100,000th most streamed artist also saw a tenfold increase over a decade, receiving $6,000, up from $600. Meanwhile, the 10,000th most streamed artist reportedly received $131,000, up from $34,000. Plus, it reports that almost 1,500 artists generated over $1 million. Despite these numbers, Spotify still doesn't hold much goodwill from artists. For starters, a report from music catalog buyer Duetti found that Spotify paid out $3 per 1,000 streams in 2024, while the same figure gave artists $4.80 at YouTube, $6.20 at Apple Music and $8.80 at Amazon Music. In a statement after the report's release, Spotify told TechCrunch, "These claims are ridiculous and unfounded," and argued that music platforms don't pay by stream. In January, Billboard reported that four of the five artists nominated at the Grammys for songwriter of the year chose to skip Spotify's Grammy party for songwriters all of Spotify's Grammy parties were eventually canceled because of the Los Angeles wildfires. Songwriters, including Jesse Jo Dillon and Amy Allen, both cited Spotify's decision last year to bundle audiobooks and songs in subscription tiers. The publication had previously reported that the new premium, duo and family tiers meant songwriters got paid a discounted bundle rate, losing an estimated $150 million in US mechanical royalties over the first 12 months. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotify-tries-to-defend-its-artist-payout-rates-120021659.html?src=rss
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Marketing and Advertising
We've come a long way from the days of discarding smartphones as soon as a new model comes out. Many shoppers are now demanding devices that will last for years, and they are being more conscientious about what happens to those gadgets when the need for an upgrade does arrive. You may want to trade in your smartphone or sell it when the time comes; either option can keep your device out of a landfill in addition to scoring you some extra cash. There are also options to recycle part or all of your phone if it's too old to make a trade-in worthwhile. Whatever path you choose, there are important steps to take to prepare a phone you're about to get rid of. These instructions apply to any model you might have, including both iPhones and Android phones. Here's what you need to know. Back up your data Let's start with a very important reminder to do regular backups for all of your gear, not just your phone. It's a task you should keep up with routinely even when you aren't about to recycle or trade-in a device. Most hardware manufacturers have an automatic cloud backup system, but you'll like your new phone a lot less if it doesn't have your full, up-to-date library of contacts, photos and other information. This is the time to manually back everything up with all of your latest data. Also, before you get any further into the process, make sure that you know the critical details for your phone and the main accounts associated with it. Halfway through is the worst time to lose access to your device because you can't remember your username or password. Unpair wireless accessories Most people connect their phone to many other gadgets via Bluetooth. There are obvious ones, like smartwatches and wireless headphones, but you might also have your phone paired with something like a car stereo or a portable speaker. All of them should be unpaired from the phone you're about to trade in. If you use your phone in two-factor authentication for sensitive accounts, you'll want to make sure that you disconnect the device from those services, too. Log out of apps and services Next, you'll sign out of the device's cloud-based service. For iPhone owners, that's iCloud, and on Android, it's the Google suite. This will avoid any confusion with your new device. You'll also want to turn off Find My on iPhones or Find My Device on Android phones. iPhone users should also deregister iMessage on their old iPhone, particularly if theyre moving to a non-Apple smartphone. These steps might seem unnecessary when you'll end up wiping your device entirely, but you don't want to risk having your personal information accidentally made available to whoever might get your phone next. Also, if you are under a plan that protects your phone, such as Apple Care or Preferred Care, you can usually cancel that coverage early. You'll get a refund on any unexpired coverage, and given how expensive gadgets can be now, it's worth getting that money back if you can. Swap to the new device At this point, your to-do list will vary. If you're planning to trade up to a newer model from the same manufacturer and you already have your new phone, then you'll want to transfer your data before moving on to wiping your old phone. Either in the store or on your own, in most cases you can wirelessly migrate your data from the old device to the new one. If you're changing lanes between the Apple and Google universes, you can also do most data swapping yourself. There's a Google Play app called Move to iOS and one in the App Store called Android Switch that can walk you through the process. Just be sure that your device meets the requirements to use those programs. However, if you aren't immediately setting up a new device, then you can skip this and move on to the next phase. Factory reset your old device Once you double-check that you have everything backed up (seriously, don't take chances on this), then it's time to perform a factory reset. This will remove all of your data and apps, and bring the phone back to its original state. Its ideal to do this reset as the final step of trading in, selling or recycling a device. Whatever phone model you have, the reset option will be in the Settings app. It will commonly be nested under a tab like General or About, or you can search reset within Settings to find exactly where it is on your device. Remove any accessories This might seem obvious, but right before handing off your phone, make sure that you remove any accessories. Cases, grips and screen protectors should stay with you, not with the phone when it goes to its new home.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/how-to-prepare-your-phone-for-trade-in-120000724.html?src=rss
Category:
Marketing and Advertising
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