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There are many reasons Devil May Cry fans will enjoy the upcoming show adaptation's new trailer. But, I must warn you, after watching it Papa Roach's "Last Resort" will be stuck in your head for days. The early 2000s song plays alongside a two-minute trailer that showcases Dante and, notably, his twin brother Vergil. There are many great takeaways from this peek at the show, but one of the most amusing might be when Lady rips of Dante's shirt and he responds, "Ripped and irresistible dream boat, I know. You still can't just tear a guy's clothes off." It's that kind of lighthearted banter mixed with the action sequences that make us so excited for the Devil May Cry series. A television series version of Capcom's Devil May Cry game has been in the works for years now. We first got a teaser back in 2023, but we only learned in January that it will premiere on Netflix on April 3. The animated series from Korean company Studio Mir is actually Devil May Cry's second go as a show in 2007, a 12-episode anime based on the game ran in Japan. Not familiar with the video game? Here's Netflix's synopsis for the Devil May Cry TV show: "Sinister forces are at play at the portal between the human and demon realms. In the middle of it all is Dante, an orphaned demon hunter for hire, unaware that the fate of both worlds hangs around his neck."This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-devil-may-cry-netflix-series-has-a-real-trailer-and-now-papa-roach-is-stuck-in-my-head-131853378.html?src=rss
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Marketing and Advertising
Mike Verdu has left Netflix, according to Game File with Stephen Totilo. Netflix brought the former Oculus and EA exec onboard to launch and lead its gaming efforts in 2021. Under Verdu's leadership, the company released a bunch of new and ported titles, as well as establishing an internal game development operation. In mid-2024, however, Netflix changed its gaming strategy and hired Alain Tascan, the executive vice president for game development at Epic Games, to lead its gaming efforts. Verdu still served as the VP for games until November 2024, after which he was named as the Vice President of generative AI for games. On LinkedIn, Verdu wrote that his role was about "driving a 'once in a generation' inflection point for game development and player experiences using generative AI." He added that he was "focused on a creator-first vision for AI, one that puts creative talent at the center, with AI being a catalyst and an accelerant." Verdu has yet to update his LinkedIn profile with a new role. As Totilo said in his newsletter, Netflix's gaming efforts have undergone some big changes since Tascan took over. In 2022, Netflix hired former Overwatch boss Chacko Sonny to lead an internal AAA studio known as Team Blue. It then brought on Halo exec Joseph Staten, as well as God of War art director Rafael Grassett to work on a multi-platform AAA game for an all-new IP. But in October 2024, Netflix shut down Team Blue. The company had also lost Leanne Loombe, who headed up its second and third-party gaming development and publishing efforts. Loombe recently became the head of games at Annapurna Interactive following a mass exodus, wherein all 25 members of the studio's team collectively resigned. And in early February, Netflix canceled its release plans for six games that were previously heading to iOS and Android, including Thirsty Suitors and Tales of the Shire: A Lord of the Rings Game. This article originally appeared on Engadget at https://www.engadget.com/gaming/netflixs-first-gaming-boss-has-left-the-company-124555235.html?src=rss
Category:
Marketing and Advertising
In response to urbanization and digitalization limiting children's outdoor play, Unilever-owned laundry brand OMO has launched a campaign in Turkey that transforms OOH advertising into playgrounds. The Play is Outside initiative added soccer goals, basketball hoops and slides to billboards in Istanbul's Kadköy, Acbadem and Şişli districts, creating unexpected play spaces in urban environments.The concept aligns with OMO's 20-year-running "Kirlenmek Güzeldir" slogan ("Dirt is Good"), which celebrates the value of physical play and the inevitable messiness that comes with it. "As adults, we often think we can't find time or space to play outside and encourage children to do the same in urban life. But play is also a creative act," explains Alper Capar, Unilever Turkey's Home Care Category Marketing Director. "With this creativity, we can make room for play and sports in unexpected places and moments. We invite all children and adults to play sports on our billboards." The campaign serves as a timely reminder of play's importance beyond screens and enclosed spaces, while cleverly repurposing advertising infrastructure to benefit the communities they occupy. That said those spaces will only be available for a short while. To make a lasting impact, OMO and other brands could take inspiration from Budweiser's basketball activation in Brazil
Category:
Marketing and Advertising
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