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Drones have become an important tool in a creators bag of tricks, allowing them to capture aerial footage that elevates their videos. And nowadays, theyve become more accessible as video quality and features have dramatically improved while prices have dropped.Recent budget-friendly models include DJIs Neo and Flip drones, along with the HoverAir X1 Pro lineup, all under $500. If youve got more to spend, the options are similarly plentiful with drones like the DJI Mini 4 Pro and HoverAir X1 Pro Max. And for the price of a good mirrorless camera, you can get DJIs Mavic 3 Pro that offers awesome image quality, range and other features.Price is obviously key, but you also need to consider features like video quality, obstacle avoidance and tracking. To help you decide which one is best for you and your budget, weve assembled this guide to the best drones you can buy right now, complete with models aimed at novices, professionals and filmmakers. The best drones for 2025 What to look for in a drone Camera features For this guide, we're looking only at drones that are basically flying cameras, so you want the best video and photo features possible. Bigger devices like DJIs Mavic 3 Pro or Air 3S carry relatively large sensors, offering superior picture quality for nighttime cityscapes or other low-light scenes. Smaller models like the Mini 4 Pro and HoverAir X1 Max use smaller camera sensors, so they arent as good in dim light. Field of view and minimum aperture are also important, with most drones typically having a wide-angle focal length, though a few others like the HoverAir X1 Max carry an ultrawide lens. Some models have multiple cameras including a wide and a zoom. As for aperture, lower numbers are better and allow for shooting in dim light. Most DJI models are solid in this regard, while the HoverAir models dont perform as well. Video resolution and slow-mo are also essential camera capabilities. Most drones these days can shoot at 4K with a frame rate of at least 30 fps, though some offer 6K or even 8K at up to 30 fps. Higher-end models can shoot 4K at up to 120 fps, allowing you to slow down the action dramatically to create a cinematic look. Other noteworthy features include log or HDR video that supports higher dynamic range, particularly in bright and sunny conditions. Finally, the cameras gimbal and stabilization are important factors to keep your footage looking as smooth as possible. Some drones have gimbals that can rotate the camera 90 degrees to give social media creators the maximum resolution for vertical formats. Drone features: Speed, range, safety, battery life and obstacle detection By and large, there are two types of camera drones to consider. The first are standard drones (usually with open propellers but not always) designed to fly outside and take scenic shots. Often theres nothing to stop the props from striking skin or objects, so they cant really be used indoors or around people. Some models like the DJI Neo and Flip have prop guards that better protect bystanders and property, as well as the drone itself. Then there's first-person-view (FPV) camera drones, which often have propeller guards and are meant to be used both indoors or outside to capture exciting footage. Standard models dont need to go particularly fast as theyre mainly used to shoot fun videos for social media, but FPV drones need to move at high speeds to create excitement. Because of that speed, theyre also better in breezy conditions as they can fight gusts and return home more quickly. Acrobatic abilities (often promoted by the manufacturer in ads or packaging) are also important for FPV drones, as it allows the user to perform tricks and zip around obstacles. Battery life is another important factor. The best drones boast a battery endurance of up to 45 minutes, while FPV drones like the Avata 2 can only fly for about half that time as they tend to be heavier and carry smaller batteries to reduce weight. As a general rule, a single battery isnt enough for any serious shooting so youd do well to buy your drone in a kit with a few batteries and a charger. As for range, DJI tends to dominate in this area, with its latest models able to maintain a video signal at a distance up to 20km (12.4 miles). HoverAirs models are weaker with the top-end X1 Max model limited to just 1km (0.6 miles) when using the optional beacon system. DJI also offers multiple ways to control its drones including headsets, joystick-type controllers, motion detection controllers and smartphones. The best drones have sensors to detect obstacles in all directions. Others are limited to only avoiding obstructions coming at them from the front and some only rely on the main camera to prevent crashes. Finally, if you want to have your drone follow you around automatically, youll need it to be able to track you around when youre vlogging, riding a bike or skiing, while also avoiding obstacles.This article originally appeared on Engadget at https://www.engadget.com/cameras/best-drone-120046775.html?src=rss
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Marketing and Advertising
As the Netherlands gears up for King's Day celebrations, retailer HEMA is addressing a perennial pain point at large events: the shortage of toilets, particularly for women. The brand has launched Thuistoilet (Home Toilet), transforming private residences across ten Dutch cities into a network of accessible bathrooms for orange-clad revelers.Participating residents receive a free kit containing bathroom essentials like cleaning supplies, air fresheners, tampons and The Good Roll's sustainable toilet paper. Those in need of a loo will be able to find their good samaritan via a map on HEMA's website; homes are also invited to display an official poster. Hosts are asked to provide access from 1 pm to 6 pm on King's Day, and maintain full control over access to their home.Tapping into people's innate desire to help others, Thuistoilet creates a framework for strangers to assist one another in addressing a practical need. Transforming a common constraint into an opportunity for doing good, HEMA and campaign developer Tosti Creative identified a feel-good, human solution that should boost both brand equity and community spirit on one of the nation's biggest holidays.
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Marketing and Advertising
Social media platform Instagram has been around since 2010 yet it still doesn't have a dedicated iPad app. In fact, the last we heard about the network's interest in tablets was back in 2022, when Insta head Adam Mosseri said there simply weren't enough iPad users to merit developing a native app. A baffling standpoint, but one that could finally be changing. A current employee of the service spoke anonymously to The Information recently and said that in this, the year 2025, Instagram is at last working on an iPad app. As of now, the only way to use Instagram on an iPad is a zoomed-in version of the company's iPhone app. Most businesses realized a decade ago that repurposing a phone app isn't a great user experience since the aspect ratio is so different on a tablet. That's particularly noticeable when your service is all about photo and video content. The sudden interest in iPad may be part of Instagram's broader efforts to fight for social media dominance as the popular video platform TikTok faces a potential ban in the US. The Information also reported that Instagram recently hosted an early preview of an upcoming Edits app for video-editing, which would compete with CapCut, a rival service also owned by ByteDance and at risk of falling within the TikTok ban. Mosseri has also spoken about plans to improve Instagram's capabilities in content search. "You can imagine, whatever you use Instagram for, itd be great to be able to find that more easily," he said on an episode of the Build Your Tribe podcast. "But also for creators it should allow content to resurface so that you dont get all the value in those first 24 or 48 hours."This article originally appeared on Engadget at https://www.engadget.com/social-media/the-year-is-2025-and-instagram-is-reportedly-working-on-an-ipad-app-223942933.html?src=rss
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