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Train operator Avanti West Coast is putting a creative spin on public safety this holiday season. The company has launched Safety Thirst, a limited-edition 0.5% pale ale available on board its trains, aiming to promote responsible drinking among passengers during a time of year when alcohol-related accidents traditionally spike. Data from the Rail Safety and Standards Board reveals that accidents where intoxication was a potential factor increased by 45% during last years Christmas season from tripping down stairs to falling over a platform edge or driving home from the station while under the influence.The low-alcohol brew was created in partnership with Birmingham Brewing Company and comes in a can that draws inspiration from heritage railway wayfinding signage. Safety Thirsts launch was accompanied by an Avanti West Coast staff choir performing a safety-themed version of Jingle Bells (Keeps you steady, light and ready, full of festive cheer.) The campaign has garnered support from both the Rail Safety and Standards Board and harm-reduction charity Drinkaware, which notes that around a third of people now use low and no-alcohol options to moderate their drinking.
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Marketing and Advertising
NVIDIA has just revealed the Jetson Orin Nano Super Developer Kit, which is the successor to its Jetson Orin Nano kit from 2022. This new compact generative AI supercomputer can fit into the palm of your hand. Included in the developer kit is an 8GB Jetson Orin Nano system-on-module and a reference carrier board. In terms of performance, the Jetson Orin Nano Super can reach 68 trillion operations per second (TOPS), a 70 percent increase from its predecessor. NVIDIA also claims a 1.7 times improvement in generative AI inference performance and a 50 percent bandwidth increase to 102GB per second. As for CPU frequency, its now 1.7GHz, a modest bump compared to its predecessors 1.5GHz. NVIDIA also claims that it delivers gains for all popular generative AI models. These include large language models (LLMs), vision language models and vision transformers. The Jetson Orin Nano Supers software updates can also boost its predecessor, which is great news if you have the original Jetson Orin Nano. All you need to do is to download the software and install the update. That said, NVIDIA didnt give any specifics on how the older devices performance would change. The Jetson Orin Nano Super Developer Kit is currently available from NVIDIA-approved resellers. Its currently just $249, down from its predecessors $499, making it the most affordable product of its kind right now.This article originally appeared on Engadget at https://www.engadget.com/ai/nvidias-latest-compact-generative-ai-supercomputer-is-also-its-cheapest-153128086.html?src=rss
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Marketing and Advertising
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
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