A week is a long time in politics. But in Donald Trumps world, even a day can feel like an eon. On Tuesday last week, the United States approved the export of Nvidias H200 GPUsthe second-most advanced computer chips powering the generative AI revolutionto markets that include China.
The decision was granted with caveats. Supplies could be forestalled if the U.S. began running short, for one thing. But it was an approval. Then, 24 hours later, the White House levied a 25% tariff against the same chips at the point theyre imported into the United States.
That matters because, under the rules Trump instigated on Tuesday, all those H200 chips that could be exported to mainland China after being fabricated in Taiwan must first make their way to the United States to be tested before being re-exported to customers. That adds up to a bigger bill for Chinese tech companies wanting to import cutting-edge chips into their country. (To avoid this, China is building up its domestic AI chip development and manufacturing capacity, and recently issued its own counterban on the import and use of H200 chips.) But it also causes chaos for the chipmakers themselves. Because AI hardware is now the backbone of national competitiveness, even small shifts in U.S. trade policy ripple across trilliondollar markets and global supply chains.
The latest chopping and changing is a total overhaul of the normal way of doing business, says Willy Shih, professor of management practice at Harvard Business School. Business, like sports, is conducted on a playing field, where there are rules and regulations, and also norms, he says.
These days, with the tariff situation changing almost every day, I tell people to imagine being a coach of a football team, and the rules change every minute, Shih jokes. Thats what it feels like. The impact on markets from such uncertainty can be significant, he adds. When you see people hold up investments waiting for some stability, thats why. Its hard to make long-term investment commitments when the rules could change tomorrow.
Because companies dont know the price theyre going to have to pay to bring goods into their factories, theyre often reluctant to splash the cash on new purchases. A series of chip-adjacent companies has previously complained about lower-than-expected orders because of unpredictable tariff policy. European lithography firm ASML missed expectations in the first quarter of 2025 by more than $1 billion thanks to tariff uncertainty, their CEO said at the time. And markets reflected the chaos of Trumps tariff about-turns this year immediately: Nvidia dropped more than 3% after the 25% levy was introduced, suggesting investors were jittery about the repeated policy pivots.
The issue is that it isnt just buyers who are making those long-term commitments on spending. Chip manufacturers rely on trying to understand future demand in order to build out their production capacitysomething that can be imperilled with quick-moving changes to tariffs implemented by Trump. My general belief is that most, or frankly all, semiconductor management and actual visibility of what is going on with demand is precisely zero, says Stacy Rasgon, managing director and senior analyst at Bernstein. They have absolutely no idea. All they see are the orders in front of their face.
Being able to ramp up or ramp down production capacity in such a geopolitical environment makes things even more challenging. And Nvidias H200 chips are particularly tricky to make, meaning that the companyalongside other manufacturers of major chips affected by the Trump tariff changeshas to think carefully about how it plans the buildout of factories and capacities. Less than a month ago, Nvidia was asking its suppliers if they could step up demand to account for H200 demand totalling 185% of the firms current stock levels.
The situation puts more pressure on the people running chip companies, says Srividya Jandhyala, professor of management at ESSEC Business School, and changes the skills they need to navigate the constant changes. As companies find themselves and their products squarely in the midst of geopolitical tensions, the job description of their top managers has changed, he says, pointing to the way that Nvidia CEO Jensen Huang has had to mutate how he works. His job today is about being an effective corporate diplomat, crisscrossing the world to convince policymakers that his companys products have a place in the vision policymakers have for their countries, Jandhyala says.
But that vision may have to contend with rapidly shifting realities in a world where Donald Trumps whims dictate international trade.
Gold Zone, NBC Sports whip-around coverage of the Olympics, didnt debut with the 2024 Summer Games in Paris. As far back as the Sochi Winter Olympics in 2014, the network had experimented with the formatusing multiple screens to cover simultaneous live events, a technique that had been popularized since 2005 by RedZone coverage of the NFL. But Paris did mark the first time that Gold Zone had run on NBCUniversals streaming service Peacock, providing real-time coverage of all 39 sports with zero embargoes. Gold Zone will return on Peacock for the 2026 Milan Cortina Winter Games in February.
Molly Solomon: We decided to create a new class of Olympics programming. We wanted to take a format that sports fans were acquainted with, NFL RedZone whip-around coverage, and pitch it to hardcore sports fans to watch the Olympics like that. Wed never given the audience a front-row seat to everything that was happening at once.
Amy Rosenfeld: NBC declared, We are not going to hold anything back. Nothing is embargoed.
Solomon: Ive never felt as much energy in an Olympics control room as I did in Gold Zone.
[Illustrations: Michal Bednarski]
Rosenfeld: That control room was not for the faint of heart.
Solomon: The first day I walked in there, you could see it was a unique product. It was fast-paced, frenetic. I thought it could appeal to younger viewers. It was almost like FOMO: Youre scrolling your social feed, where you feel like youre catching up with what happened that day.
Rosenfeld: A sports producers worst nightmare is when youre trending on Twitter. That is never good news. My sister texted me about two-thirds through day one and said, Hey, #Gold Zone is trending. And I thought, Oh God, Im going to have to go on LinkedIn and get another job and its all over for me and I should have gone to business school.
Cohost Scott Hanson is known for his on-camera exuberance. On day three, while tracking several Americans in different sports who were simultaneously going for gold, he got so excited that he began pounding his desk and lacerated a finger on a stray binder clip.
Hanson: I was bleeding all the way down to my wrist. It got into my dress shirt, splattered my notes. Sometimes I get carried away. The next day, everybody came to set with a Band-Aid on their right pinkie.
Solomon: The secret to the success of Gold Zone is energy. It helps drive the fun.
Hanson: I hope all of us have an injury-free Games in Milan.
On August 5, 11 days into its Paris Olympics coverage, Peacock delivered the moment fans had begun clamoring for, bringing together on-screen for the first time the two famous RedZone hosts: Andrew Siciliano, afternoon host of the Games coverage, and Hanson, who was covering prime time.
Rosenfeld: I didnt realize what cult figures those guys are and that the idea of the two of them kind of passing a baton and cohosting was going to shake the earth.
Hanson: I always thought the majority of the sporting public didnt know there were two RedZones. [DirecTVs RedZone channel, with Siciliano, launched in 2005; NFL Networks RedZone, with Hanson, launched in 2009.]
Siciliano: I knew it would resonate. My phone started blowing up. Not just with texts from friends and family but from people I hadnt heard from in years. The Spider-Man meme was popular, the two Spider- Men pointing at each other.
Conjuring Anchorman, Siciliano tweeted, Ron Burgundy and Wes Mantooth couldnt do it, but Scott and I can. Which of course begs the question: Who is Ron and who is Wes?
Siciliano: Ill let you decide whos Ron and whos Wes.
Hanson: Im not biting on that.
Siciliano: Theres not going to be a fight in the alley, and I dont think anyone is going to kill anyone with a trident.
Hanson: I keep a trident in the closet just in case things get out of control.
Several times during the mens final of the Madrid Open tennis tournament between Casper Ruud and Jack Draper last spring, TV viewers were treated to a remarkable camera perspective. They watched the match from just behind the baseline, effortlessly following the players movement step for step and glimpsing his perfect angle on the ball with every shot.
With no discernible blur or delays, the smoothly flowing live footage had the hyper-real feel of a video game.
[Video: Tennis TV]
I love the footwork by the cameraman, wrote one YouTube commenter.
The company now uses the comment in its investor pitch deck.
In reality, these uncanny tracking shots didnt involve any human camera operators at all. No robotic cameras or drones, either. Instead they were generated, in real time, with a software-based camera system developed by startup Muybridge, based in Oslo.
Founded by Hkon Espeland and Anders Tomren in 2020, Muybridge has spent nearly five years developing real-time computer vision technology that uses software to create a weightless camera, with no moving parts, that captures the speed and motion of live sports in a way that our eyes arent accustomed to. In the coming year, viewers of televised sports will get to see many more of these revelatory perspectivesboth in tennis and beyond.
[Photo: courtesy Muybridge]
Muybridge has shifted the paradigmtwice
“Four hundred years of camera history is ending here, explains Espeland, standing beside a framed black-and-white portrait of motion-picture pioneer Eadweard Muybridge, the companys namesake, at the companys headquarters in Oslos hip Grünerlkka neighborhood during Oslo Innovation Week last fall.
I see a lot of resemblance [in what were doing] to what he did with sequenced triggers to actually create motion says Espeland. To create his groundbreaking images of a galloping white horse in the 1870s, the English American photographer set up a line of cameras that were triggered by a trip wire as the horse ran past them, creating multiple images that each captured a different phase of the horses stride; by overlapping the images, he made a picture that appeared to move. Its a similar way of thinking, says Espeland. How can you distribute sensors and use that data in a smart way?
Espeland had a long history with automated systems; he started working on them as a 16-year-old apprentice on oil and gas rigs in the North Sea. After getting a masters degree in cybernetics and robotics, he joined a Norwegian company building robotic camera systems for live TV production. While there, he had an epiphany. With computational photography, we could get rid of 300 kilos of metal and robots, he says. It was like removing gravity. Were not covered by any physical limitation.
Instead of using big, expensive cameras that you move to chase whatevers happening on the court or sports field, Muybridge puts hundreds of small, inexpensive video sensors all over the placeand uses software to create smooth tracking shots and conjure any angle on demand.
[Photo: courtesy Muybridge]
In practice, this looks like extra-long speaker bars packed with a row of oversize smartphone camera lenses. These arrays come in two-meter lengths that can be connected to form what amounts to a single continuous camera of virtually any length. We’re going to build future digital stadiums full-360, says Espeland.
And unlike traditional cameras, which can obstruct spectators views at live events, Muybridges clamp unobtrusively to any wall or structure, capturing the action on the court, field, or rink unnoticed. Our biggest issue at the U.S. Open was that the coaches of the athletes sat on it, Espeland says. They didnt realize it was a camera along the ad boards.
Made from commodity electronics components, the sensors themselves are relatively inexpensive. We are lucky that the consumer [electronics] and mobile industry consume so [many] cameras, says Espeland. Theyve taken the costs down. There’s a reason why there are three cameras on an iPhone now. Mobile phone makers have also advanced the capacity of computational photography, keeping the sensors largely unchanged while improving algorithms to create better pictures. Were piggybacking on that.
To meet the demands of live broadcast, Muybridge brings an updated approach to the reconstruction of 3D images. The rest of the world has been throwing more and more compute at the problem, running math on the GPU layer to try to fill in the blanks, explains Espeland. Thats led to something much faster than it was 20 years ago, but it can still take eight minutes to process the images for a replay. Our focus has always been [doing it] in real time, and we wanted it to be able to run on a laptop, in the cloud, or on a mobile phone.
Thats where all of those little cameras come in. We have more pixels, more angles, more overlap, says Espeland. That allows us to have a cleaner mathematical approach to determine exact color, perspective, and all of those things. Everything is backed by pixel datawe dont do any approximation.
[Photo: courtesy Muybridge]
Finding the camera angle
Tennis has been an effective launchpad for the companys technology. When we lowered [the cameras] all the way down to the lowest ad boards, social media just exploded, says Espeland. Muybridge systems were deployed last year at the Miami Open, the Madrid Open, and the U.S. Open. The company has an exclusive partnership with Sony, through its live sports subsidiary Hawk-Eye Innovations, to power all of the ATP Masters tournaments in 2026 (which kick off March 4 with the BNP Paribas Open in Indian Wells, California). I guess I can say that we will be seen in nearly every tennis tournament [this] year.
Now the company is targeting additional sports. The key is finding unique perspectives where the technologys value proposition becomes obvious, providing a vantage point that makes the sport better when you watch it at home than in the arena.
For soccerMuybridge recently ran a test that went live on air with Sky Sports in Germanythat could mean behind the goal and even in the goalposts. For Nascar or Formula 1, producers might actually ring the entire track with sensors (though early discussions have focused on capturing critical turns and pit stops). For baseball, viewers could look out on the field from the dugout.
For hockeyMuybridge is currently working with the NHL and Fox Sportscameras could be set in the dasher boards, along the ad boards, or up in the concourse to create a virtual drone that appears to zoom around the rink from above.
Crucially, theres no speed limitation with Muybridge, Espeland says. You can instantly move to wherever you want, and we’re creating all of the millions of pictures in between, just like our eyes do.
[Photo: courtesy Muybridge]
Muybridge inside
Sports, for Muybridge, could just be the start. The company is currently involved in a pilot program that installs its cameras on the ceiling and walls of ambulances, allowing a remote ER doctor with a VR headset to virtually move around a patient to evaluate them.
Security and surveillance represent additional avenues for potential VR expansion, as does an IRL version of the metaverse. “VR headsets never really took off because we always have to visit this virtual world, Espeland says. We jump into a room, you’re an avatar, I’m an avatar, but we want to interact with real people.
News broadcasting and other live studio productions are another developing use case. The CBS Morning Show ran a test of Muybridges technology on its New York set in December 2025.
Moving forward, says Espeland, he has an Intel inside philosophy: We have the core technology, and we look for partners who can represent the next strategic product and bring it into the market.
Chances are, you have an opinion about Palantir.
With any person, company, or concept, the general public really only has space in their head for one characteristic of it, says Palantir alum Marc Frankel, cofounder, board member, and former CEO of Manifest, which creates software and AI bill of materialsthink ingredient labels for critical software. Biden: old. AI: scary. Palantir: secretive.
Frankel worked at Palantir from 2013 to 2018, and whether the one idea in your mind about Palantir is secretive or something else, it likely exists somewhere in this band of public opinion from the past year. Believers: Palantirs a category of one company, according to Everest Group partner Abhishek Singh in a blog post last year, crediting its forward deployed engineering model where it embeds teams with customers to tailor its products to their business.Critics: Conservative comedian Tim Dillon calls it a shadowy military-CIA contractor building a digital prison.Investing bulls: Theyre the best software company, concluded Gil Luria, head of technology research at the financial services company D.A. Davidson, after Palantirs successful Q3 earnings report, where it closed 204 deals worth $1 million or more in those 90 days, 53 of which were worth more than $10 million as companies flock to build on top of Palantir’s Foundry and AI platforms.Investing bears: I just dont know how this company ever grows into its valuation, said Dan Nathan, a former trader turned financial media personality on CNBC and podcasts, referring to Palantirs market cap hovering around $400 billion, or 100 times revenue. As Frankel adds, whatever your one thing may be, it just becomes this trope.Are you thinking about your feelings about Palantir right now? Good.Now its time to add another idea about Palantir, no matter your beliefs. This is a story about what really underpins Palantir’s success. It’s not its products. It’s not CEO Alex Karp or its other high-profile cofounders.
The idea is Palantir: unparalleled talent magnet.
How has Palantir attracted such an astonishing array of talent?
How does the company get so much out of its employees?
How have hundreds of Palantir employees gone on to start their own companies?
What can any company that wants to build this kind of talent density and financial success do to emulate Palantir?
If your company envies Palantirs successfinancial, cultural, or otherwisethe story of its employees turned founders reveals:
how to hire the Palantir way;
how to build a dynamic workplace culture that delivers measurable results;
why traditional corporate structures can be impediments;
the ultimate secret behind the company’s success.
If you admire Palantir’s mission, this Premium story offers:
our exclusive list of 315 former employees turned company builders;
how these founders are advancing and adapting what they learned at Palantir for a new generation of businesses.
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If you care about Palantir as an investment, this story will give you:
a new way of looking at PLTR and what to look for when considering its future prospects;
ideas for both private and public-market investments via the comprehensive list of Palantir alumni-led companies.
If youre not a Palantir fan (to understate how many of its critics feel), this story explains:
the real sources of the companys strength;
exactly how and where the company’s influence is spreading.
Signing up for a mission
As recently as a decade ago, Palantir was largely unknown. It had offices in Silicon Valley and New York, not unlike Google or the other hot tech companies it competed with for talent, but it wasnt on most peoples radar.
So how did it attract people to work for it?
In a word, mission.
Multiple former Palantirians eagerly volunteer how the companys mission made them want to work there. There were different articulations over time, says Cobi Blumenfeld-Gantz, who worked at Palantir from 2014 to 2020 and then cofounded Chapter, which uses AI to help American seniors find the optimal Medicare plan at the lowest cost. The one that stuck the longest was Palantir solves the worlds most important problems at the worlds most important institutions which is the most amorphous mission but its great. Its exciting.
For any precocious undergrad, that sounds really appealing, says Howard Zuo, cofounder and CEO of Dataland, which builds AI agents for complex operations and customer support. He did summer internships at Palantir in 2015 and 2016 and then worked there full time from 2017 to 2020 before pursuing his first startup.
Ty Wang, CEO of the AI-native healthcare benefits platform Angle Health, came to Palantir after working for various U.S. government agencies thanks to his Stokes Scholarship. (Wang received a full college scholarship as a STEM major in exchange for work inside the Department of Defense and other agencies.) The beauty of Palantirs culture is that everyone had probably different reasons to be there and cared about different kinds of missions, he says, but you had the opportunity to work on the things that you really cared about and have tangible impact on real-world outcomes.
Perhaps no one articulates the breadth of how one could find meaning in Palantir’s mission better than Frankel, who was 27 when he started at Palantir in 2013, coming from working in consulting. It was absolutely make work, he says of his experience. Dig a hole and fill it in.
By contrast, at Palantir, with no background in financial investigations, he could support finding inside trading because of Palantir’s software. With no background in counterintelligence, he could support counterintelligence work. With no background in fraud, he could help teams discovering a quarter-billion dollars worth of mortgage fraud.
ÜI worked on an investigation of a homicide that was a wrong in the world that needed to be made right, Frankel says. I cant do push-ups. Im never going to rappel out of a helicopter. This was a chance for me to feel like SEAL Team Six. This was my superhero cape.
Like every tech company, Palantir offered both salary and stock (though as others tell me, often below market rates because you were signing up for the cause). It really paid me in mission, and that was what was most appealing to me, Frankel says.
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Luba Lesivawho worked at Palantir as its head of investor relations from 2014 to 2016 and is now the sole general partner at Palumni VC, a firm thats focused exclusively on backing Palantir-led startupscurrently has a list of 379 companies that are founded or led by a Palantir alum that are still active and private, she says. Some of them are so nascent, Lesivas tracking them as Ben’s startup and Jennys startup. Given that a Palantir spokesperson last year noted that the 22-year-old company had approximately 4,000 former employees, that means roughly 10% of all former Palantirians have gone on to launch a startup.
How to hire like Palantir
Palantir was not a company I sought out, says Matt Lynch. In 2014, he was a civilian engineer for the Navy, building software, when he decided it might be time for a change. Im just going to work at Google, he thought. Google seems like a great place to come up as a software engineer. Its colorful and friendly and they have free food.
During the process, Palantir also reached out, intrigued by his experience building for the government. I was like, I dont know what your company is, but Im going to be in New York, so Ill come by and check it out, he told them. During his Google interview, he says, it was effectively the meat grinder where they make you sweat for hours, youre grinding on the whiteboard without the interviewers really interacting with you at all.
The next day, he visited Palantir. I remember those interactions much more distinctly than I do the Google ones, he says, because they were so much more personalized.
Lynch didnt get an offer from Google but he did from Palantir, where he stayed until 2021 when he left to cofound Sage, a hardware and software platform to deliver better care in assisted living facilities.
Palantir’s hiring process hinges on providing candidates a real sense of the culture. We had to get [recruits] into an office, says Ross Fubini, founder and managing partner of the venture firm XYZ and a Palantir adviser since 2010. Theyd come in and see, Oh, this is a jokey, joyful technology company, not a boring consulting one. Theyd also see the intensity of the people.
No matter how long itd been since the Palantir alums I interviewed had gone through their interview process, they recalled key details. There were typically five interviews. Everyone is assessed on their technical acumen, but it wasnt dispositive. I remember basically getting punched in the face for 45 minutes, says Manifests Frankel.
I dont think I would be hired by Palantir today or any time in the last 10 years, says Zach Romanow, thinking about how he didn’t have the technical background that has often been required to get hired at Palantir in the last decade. He spent 11 years at the company, from 2012 to 2023, before cofounding Fourth Age, a startup that offers Palantir customers specialized forward-deployed engineering to build complex applications on top of Palantirs platforms. Romanow describes Palantirs hiring ethos at the time as Lets try and hire smart, hardworking people with the right motivations and we will figure out how they can be useful.
Multiple alums share their memories of whats known as a decomp interview. Sages Lynch says, Youd spend the hour talking through how you would effectively design an anti-money laundering system or something like that. Others say their challenge was to optimize the operations of an elevator bank in an office building to minimize the wait during peak usage times or to design a subway system where a seat would always be ready for you.
The whole idea is can you think abstractly about a problem and can you take something that sounds impossible on its face and start to add structure and rigor to it so that you can turn it into bite-sized chunks that you could actually then go execute or test hypotheses, Lynch says. I had never been put in a position to do an interview like that before.
Theres also a behavioral portion of the interview. They asked me pretty intense questions, says August Sun Chen, who applied to work at Palantir in 2021 after graduating from Harvard University and spending a year in consulting. Hes now CEO of Hazel, an AI solution for government procurement. They asked me to tell them the three decisions that made me who I am today.
All of it is designed to find people who have the grit to handle the challenges inherent in the way the company works. One of the things we took from Palantir is insisting on a really rigorous intentionality in the interview process, says John Doyle, who spent nine years at Palantir before cofounding Cape, a privacy-first wireless service. Each interviewer knows which facet of the candidate they’re testing, and they use the same questions to test that facet over time so they can develop a little bit of internal data about what good looks like, the range of outcomes, and also how people perform over time based on how they did on various facets.
As he notes, its a lot of work up front, but you can have a pretty high success rate.
Figure it out: Why Palantir mints entrepreneurial talent
You spend the first week just working on a demo project as part of your onboarding, says Alex Shieh, who dropped out of Brown University in 2025; he had applied to spend a semester at Palantir (one of the companys many unconventional programs to bring in and assess talent) but was hired full time. Then you get thrown into a deployment. The idea is that youll get the hang of it.
Palantirs forward-deployed model for its implementation teams is the defining element of its corporate culture and also the reason its produced an outsize number of company founders. Within the implementation teams, there are two roles: forward-deployed engineers (FDEs), who are the most technically adept; and deployment strategists, who are more the account lead. Or as theyre known internally, deltas and echos. We liked military technology, says Chapters Blumenfeld-Gantz.
Internally we kept inventing [titles], admits XYZs Fubini. Take lawyers. We dont call them lawyers,” he says. Theyre legal ninjs. Your job is not just to do the contract reviewand potentially slow things down. Thats what a lawyer might do. Legal ninjas ask, How can we help you move forward? How can we decode the contract to be successful and win?
Whatever the title, they all have the same goal: Figure out the customers problem and do whatever they have to do to solve it. Everyone who worked at Palantir at a certain phase of the company has a story about a customer needing something and it was pretty wacky, but you just did it, says Jason Hoch, a cofounder of Nominal, which helps hardware engineering teams, people who build such things as nuclear fusion reactors and satellites, test and deliver complex systems faster. While at Palantir, Hoch worked as a product developer, forward-deployed engineer, and a product development lead.
One of the things I really loved about Palantirs engineering culture, its whole company culture, was its bias toward action, says Pablo Sarmiento, CEO of Avandar Labs, which makes software for social enterprises and nonprofits to manage their data and who worked on Palantirs philanthropy team as an FDE from 2013 to 2017. If something is wrong or missing, just fix it.
Employees had been screened, of course, to
be mission-driven;
be intrinsically motivated, or in current tech argot, have high agency;
have what Manifests Frankel calls low ego, high ops tempo, meaning theyre focused on delivering good outcomes for customers;
be learning machines;
solve those decomp exercises, which are a simulacrum of what you do on deployments into government departments and commercial enterprises.
So yes, even new employees, often in their twenties and sometimes in their first real job, are given an insane amount of ownership when they start, as Sages Lynch describes it, and very little problem definition.
But when you hire people with these traits, it would be dumb to micromanage them, he adds, though at Sage he does seek to play a role in thinking through a problem before letting employees take ownership.
Not that theres no support structure for these deployments. There was a really strong culture of collaboration and sharing via the workplace chat systems, lots of public channels where people can freely share problems and challenges without fear of looking bad, says James Ding, CEO of Draftwise, which makes AI software for law firms and in-house legal teams to automate contract drafting, review, and negotiation. Despite Palantirs secretive image, within the organization people are ccd on hundreds of emails a day to stay in the loop, and Ding says he could email the New York office distro list to ask a question and get help as needed.
But on balance, the job is, in sum, to figure it out, even if one worked in product development or a back-office department like finance. They thought that I could come in and help do really unstructured things, says Sage CEO Raj Mehra, who joined the finance team in 2013, after founding a healthcare startup that failed. To be honest with you, that’s all I did at Palantir. I did the most unstructured projects, things that no one thought we needed to do and they just threw me in it.
If you found that exciting, then you would do well. If you wanted someone to check your work or give you a requirements document that you just executed, Palantir was going to be a really frustrating experience for you, says Lynch, Mehras cofounder and Sages CTO.
Or as Hazels Chen says, You either work three months and quit or youre there for years.
Extreme agency and its limits
Lets be frank: In too much of corporate America, This. Does. Not. Happen.
From Hollywood to consulting to finance, businesses are ever more risk averse to empower early-career professionals to take the reins on a big project. Their structures thwart it. Even in Big Tech, a young employee is going to be told what to build and how to do so. You dont have a ton of context about why, says Andy Chen, who had a number of experiences before working for Palantir from 2015 to 2020. You dont get to exercise your creativity as much. (Hes now CTO of Nira Energy, which helps clean energy developers, data centers, and utilities understand where theres available capacity on the electric grid for new projects.)
These kinds of circumscribed career paths can be limiting. When I was in consulting, Manifests Frankel says, somebody who was really trying to be a mentor but who scared the living daylights out of me instead, told me that you start in Excel and you spend the first two years of your career in Excel. If you get good enough at Excel, we move you to PowerPoint. And if you do PowerPoint well enough, you move over to writing proposals in Word. Then if you’re really successful in Word, eventually you move into Outlook. And Outlook is where you manage the client relationships.
He was saying this in all sincerity, Frankel continues. You can track your development and maturity as a consultant through the Microsoft Office suite of products. There was nothing more corrosive to me than that idea that I was going to chart my life [that way].
No worry of anything so stultifying at Palantir. Jack Fischer, CTO of the agentic AI startup Credal and who worked at Palantir from 2017 to 2022, recalls one assignment in a skiffin Washington, D.C.and everything is on fire all the time and nothings working, and it is a continuous, multilayered emergency that just needs nonstop creative problem solving. Those kinds of assignments, says Sages Lynch, were addicting, That’s how I ended up with so much [personal] growth, because I got addicted to that dopamine hit every six months of ‘Oh, here’s a new thing.’
For most of Palantirs history, the reason the company looked like technology-powered consulting, as XYZs Fubini describes it, is because the products were not truly ready for customers. That left it to those forward-deployed engineers and deployment strategists to do the requisite duct taping of the product, says Fourth Ages Romanow.
That process of taking software thats amorphous clay that needs to be shaped for a customer, as Draftwises Ding describes it, does two things:
It creates the opportunity for what Palantir calls repeatability, where one of those custom solutions can be offered to other companies. Ding says that he was the primary developer on a product for a banking client that was resold to seven more banks. These kinds of opportunities are how Palantir has been able to accelerate its growth and profitability in the way it has, increasing revenue 77% year over year and 20% sequentially in Q3 2025. GAAP net income in the quarter hit $476 million, a 40% margin.
Its also created a lot of future founders.
The lessons they carried
In the past year, as Palantir has been on a heater, corporate America has decided it needs to hire its own forward-deployed engineers, with the Financial Times reporting that the FDE role had become the most popular new job title in business.
This is, as you may guess, missing the point. The forward-deployed engineers, which people talk about, people still get that wrong, says XYZs Fubini. If the DNA of the company is already set, he notes, then the FDEs become basically technical support people. No, theyre your core engineers and theyre on-site with customers, theyre bringing cupcakes into the break room. Theyre there to get access to the problem and bring that kowledge back.
Companies want the cachet (and market cap) they associate with Palantirs FDE model, but almost every fiber of their being fights it. Even in Silicon Valley, says Nominals Hoch, there’s this agency that investors give to founders to build something. But very quickly, companiesits almost the state of natureput up a lot of boundaries and rules and processes. He adds, “Falling into the ruts of corporate organizational norms makes it hard to achieve 10x better outcomes.”
What counts are the underlying principles, not titles, and Palantir doesnt have a monopoly on them.
One thing Palantir did really well was what we called seeking truth, says Chapters Blumenfeld-Gantz. Are people actually using your product? What do they think? Are you actually talking to customers and embedded with customers? It’s shocking that most companies don’t actually do this well. They don’t get real feedback. Or, he says, they talk only to people who have had good experiences. They don’t ask, What sucks about my product? What can I do better? [Most companies] are more focused on selling their product to customers than using customers experiences to improve their product. Theres a fear that by continually pressing customers for critical feedback you are highlighting negatives and jeopardizing revenue.
“What Palantir understood, he adds, is that no product is perfect, sophisticated buyers generally prefer honesty to bullshit, and the best long-term strategy for customer retention and product development is learning the actual truth about your product and continually improving it. The first question we always asked was, What do you hate about this? That is a very valuable lesson, and it goes to having a thick skin. You have to be able to handle that.
This probing curiosity to unlock valuable insights also builds confidence, which definitely helps when pursuing a startup. As does cultivating diverse points of view and a willingness to express your opinion. Alex Shieh left Palantir last August after just a few months to cofound the Antifraud Company, which roots out corporations cheating the government using both AI and investigative journalism. Shieh recalls that during his onboarding, [CEO Alex] Karp said he likes to hire conservatives out of the Ivy League [because] they must be independent thinkers [overcoming] strong pressure to conform. It’s also not the case that everybody at Palantir, or even most people at Palantir, are conservative or something. That’s a misconception.
Avandar’s Sarmiento says, Whether you agree or disagree with Palantir, the one thing I always respected about them was that, at least during my timeI really don’t know about right nowthey were very adamant and open about if you disagree with anything, you can speak about it. Palantir always encouraged that ‘question what you are doing’ approach. I grew personally and professionally so much thanks to Palantir that, in a sense, Palantir grew me into the kind of person who would no longer want to work at Palantir.
What could derail Palantirs founder factory?
Ross Fubini founded his venture firm XYZ in 2017 on the thesis that he would invest in Palantir alums who wanted to start companies because of everything hed seen as a Palantir adviser. The whole point was that he anticipated something emerging that no one else had, thanks to his advisory role. You could just see it through these very entrepreneurial, very technical groups, and that was how the whole organization was structured, he says, adding, I was talking about [Palantir] as an authoritarian democracy. There’s no question that Karp, then and now, is in charge of this business.”
Karp sets a clear strategic direction for the company. But the democracy is “leaders and teams within the organization self-organizing around problems and opportunities, Fubini says. There’s something here, go find it.
If Palantir can maintain the equilibrium of that seeming oxymoron (authoritarian democracy), then its power will only grow, as will the network of employees turned founders.
Itd be far too early to suggest that anything threatens this hegemony now, but there are a handful of potential challenges worth watching closely.
The Palantir-diaspora relationship
Last year, Palantir sued two founding teams of its alumni alleging the theft of trade secrets and poaching employees. One source tells me that the company has sent other cease-and-desist letters to founders and reminded former employees of any non-solicitation agreements they signed.
Fubini sees both sides of the issue, given his dual roles. Ive been intimate through multiple of the cease-and-desist events, he says. To every one Ive seen, Palantir believed it was ethically correct.
As yet, neither Fubini nor Luba Lesiva, who backs only Palantir-led companies at Palumni VC, say theyve seen any slowdown in startup formation that would signal a chilling effect. We haven’t seen too much of the stepping on toes, Lesiva says, noting that she has not encountered anyone actively looking to compete with Palantir, but we’re also really open with our companies being like, Hey, don’t be a fool when it comes to making sure they’re abiding by their exit documents and seeking legal advice if necessary.
The current climate, though, does cast some shade on the sentiment many founders shared, best reflected by Angle Health cofounder Anirban Gangopadhyay: They would always say that the only reason you should leave Palantir was to start your own company.
Foundry eats the world
Thanks, then, to the product leverage Palantir has with Foundry and its AI platform (AIP), in theory, everything could be a Palantir project, Fubini acknowledges.
Lesiva says that of the companies shes invested in and that shes tracking, she sees three opportunities.
Pick a niche: Some founders choose to start small, [with] the specific part of a specific problem, she says, citing Tamarack, a company building mill management software for logging companies to generate more revenue. Thats just not going to be a giant focus of Palantir.
Do the opposite: Lesiva reminds me that Palantir doesnt collect data; Palantir handles the data that its customers already have. That creates space in data collection or what Lesiva calls the actioning of the data on the other side.
Partner: The company has programs for earlier-stage startups, including FedStart, to facilitate meeting government compliance standards, and Foundry for Builders, which forges a technology partnership. Blumenfeld-Gantzs Chapter helped start the latter program and was its first customer. Palantir alum-founded Hence and Adyton (see dataset) were also among the first startups to participate in Foundry for Builders.
What now constitutes a startup that wont compete with Palantir yet is something big enough to be worth doing? The answer could affect who leaves Palantir (and why) as well as who stays.
Keeping the talent pipeline wide open
Fubini ponders exactly what it was he saw in the mid-2010s bubbling up at Palantir and why those teams within the company were so successful. One is just a relentless focus on talent, he says. Back then, it was really just were hiring young people, highly tactical out of universities, and that was the goal: Be a premir place. And a lot of attention went to doing this, building that recruiting group. But, he adds, I have to tell you, we were shit atwe’re still largely shit atbringing in senior people because of this structure.
Fubini emphasizes that what’s most needed is Palantir continuing to bring in earlier career and elite technical talent.
As Karp has publicly expressed dismay at campus activism in the past few years, Palantir has opened up new vistas, such as the semester at Palantir program; the Meritocracy Fellowship its introduced for high schoolers; the Neurodivergent Fellowship, which it debuted after Karps restless appearance at last Decembers New York Times Dealbook Summit; and, most recently, the American Tech Fellowship for Veterans. Whether these programs can augment, much less replace, its previous campus recruiting efforts remains an open question.
I ask Fubini what he believes could slow Palantir down. Fundamentally, he says, people just need to come there for the mission. Still. That they believe in something is a very ego-rich thing. Were better, smarter, were going to solve these problems. And some of thats the Americana and some is Im going to solve a really hard problem in oil and gas or insurance that nobody else is doing. The second part is [Palantirs] got to stay on the technology edge. Its got to be a place working on the hardest, best, most interesting problems, with the platform or otherwise.
If youve got one or the other, youre okay, Fubini says. But the perfect intersection is deeply technical and mission driven. Those are the people you want.
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Electric bills are climbing almost everywhereand in some states, the increases have been staggering. If you live in the Bay Area, your average utility bill from PG&E went up nearly 70% over the last five years. Between 2024 and 2025, alone, bills grew by double digits everywhere from Utah to Massachusetts to Tennessee.
The surge in AI data centers often gets the headlines as the main cause of the increase, but they’re just one of many factors. Heres whats driving soaring utility bills, and what could help fix it.
Its not necessarily data centersyet
In a Berkeley National Lab report published last year that looked at trends in electric rates from 2019 to 2024, researchers found that states that had the biggest growth in electricity demandfrom customers like data centersactually saw costs go down. Thats because the electricity market isnt just about supply and demand; its expensive to maintain equipment, and if costs can be spread out among more customers, everyone pays less.
But thats starting to change as data centers use up the remaining room on the grid and start to need new power plants and other infrastructure. We are seeing utilities run out of that spare capacity, and new investments will need to be made to accommodate for the growth, says Ryan Hledik, a principal at the economics consultancy Brattle Group, which worked on the Berkeley Lab report. An analysis from Bloomberg News with more recent data found a strong correlation between higher energy costs and locations near data centers, with prices in some areas as much as 267% higher than they were five years ago.
Still, new data centers dont automatically have to mean higher utility bills for households. A lot of this depends on what rates utilities are charging to those new data center customers, says Hledik. If the utility is charging them a rate that covers all of those incremental costs that theyre imposing on the system, then that protects other customers from rate increases.
Microsoft recently announced that it plans to voluntarily cover the cost of any grid infrastructure thats needed when it adds a data center. Several states are considering policies that would require all data centers to pay their own way; some states, like Oregon, have already passed laws.
Other new policies under consideration would require data centers to cut their power use when the grid is stressed. “They can connect to the grid, but they’re going to be interruptible,” says Jackson Morris, director for the state power sector at the nonprofit NRDC. “So they’re going to be the ones that get shut off first, not Grandma’s house, and not the hospitals.” If data centers can avoid creating new peaks, they can also help avoid the need to build as much expensive new infrastructure.
The aging grid needs updates
Data centers arent the only problem. The Berkeley Lab report pointed to outdated infrastructure as a widespread issue. Basically, our entire grid is getting older, says Hledik. Portions of the distribution system are 80 years old at this point. These parts of the grid need to be replaced just to continue to maintain the same level of reliability that we have.
At the same time, utilities are struggling to deal with more disasters, from hurricanes to wildfires. As we’ve got more extreme storms, you’ve got more grid infrastructure that’s knocked out of service that has to be replaced. And then you have to harden existing infrastructure, too, says Tyson Slocum, director of the energy program at the nonprofit Public Citizen. In California, for example, 40% of the increase in energy bills over the past five years came from wildfire-related costs.
Upgrades have been delayed in the past. Now, thanks to inflation, supply chain issues that started in the pandemic, and Trumps tariffs on critical materials like steel, equipment like poles, wires, and towers is expensive to replace.
And it’s customers who are footing the bill. One thing that could help somewhat: pushing back on the rate of return that utilities earn as they build new infrastructure. Regulators let utilities bill customers for capital costs, but then they’re also allowed to make a profit for their investors. In California, that rate of return was recently dialed backjust by a tiny amount, 0.3%but that’s going to help slightly shrink home energy costs.
We need more power
The electric grid needs more access to power not just for data centers and other large customers, but as households begin to shift to heat pumps, induction stoves, and electric cars. Unfortunately, the process of adding power has been painfully slow; it can take five years for a new power plant to get connected to the grid.
“When electricity demand is relatively flat as it has been for quite some time in this country, you can paper over the cracks pretty well,” says NRDC’s Morris. “You can afford to have a broken [interconnection] queue. It’s not ideal, but you can kind of limp along. What’s happening now is in the face of exploding load growth on the system, all those cracks are turning into canyons. And all the things that were broken about the system are now coming into stark relief.”
Helping speed up the process to get permits would obviously help. Unfortunately, the Trump administration has been actively slowing down the process to build new wind or solar plants. “At the very time when you are seeing exploding load growth, [Republicans] just tried to kneecap the cheapest, quickest technologies to get on the grid to meet that demand, which is solar and battery storage,” Morris says. (New gas plants face long delays, with 5-7 year waits to get some parts; newer technologies like small modular reactors still aren’t ready for deployment.)
A new analysis from the American Clean Power Association found that in the PJM grid, a region that sprawls from Illinois to Virginia, households could spend as much as an extra $8,500 over the next decadeand have less reliable access to electricityif new renewable power plants don’t keep growing.
The Berkeley Lab report notes that states that have access to abundant solar and wind generally didn’t see their electric bills rise as quickly as in other areas. Onthe other hand, state with policies that require them to buy a certain amount of renewableseven at times when the price is higherdid see a slight increase in costs. “That’s to be expectedI think we’re developing those policies realizing that there’s a cost associated with dealing with climate change,” Hledik says.
As large-scale infrastructure struggles, there are also other ways to add power more quickly. A technology called dynamic line rating, for example, can make better use of existing power lines, unlocking 40% more capacity from transmission lines. Heimdall Power, a Norwegian company that has been quickly expanding in the U.S., says that theres a huge opportunity for more deployment of its sensors and other technology, which make it safe to let more power flow through existing infrastructure. By making better use of transmission lines, utilities could avoid building as many power plants.
Other companies are finding creative ways to build virtual power plants. Base Power, a Texas startup that recently raised $1 billion, owns a fleet of batteries that it installs at homes. Customers can save on electric bills by using the batteries when demand peaks; the system also helps utilities cut costs by easing strain on the grid. Similarly, companies like Renew Home use smart thermostats and other devices to let customers automatically tweak energy use to save money, while helping add new capacity to the grid.
It’s far cheaper and faster to promote energy efficiency or shift when customers use energy than to build a new gas plant, and it also helps customers. Data centers could help pay for solutions like this. For example, states could “ask data centers to pay for energy efficiency improvements for low-income customers in the community where they’re developing a data center,” Hledik says.
In some cases, large customers like data centers can also build some of their own power. That’s starting to happen in creative ways, like a new data center in Nevada powered by solar panels and used EV batteries.
The catch, of course, is getting those projectsand new utility-scale power plantsto focus only on clean energy. As utilities struggle with making the grid resilient to extreme weather from climate change, they need to look at the long-term challenges, Hledik says. “When I look at this from an economist’s perspective, it does provide support for the idea of going out and continuing to invest in clean energy and decarbonization measures, even at a time when federal policy is not necessarily supporting that,” he says.
“We have two options. One is to continue invest to invest money in the grid to make it more resilient in those situations. Two, try and address the bigger picture trend that’s driving the underlying cause of those wildfires and other natural disasters.”
It’s Friday afternoon, and a potential client just emailed, asking about your services. You scramble to find your pricing. (Where did you save that document?) You dig through old emails for a proposal you sent six months ago that you could adapt. You piece something together and curse your past self for not being more organized.
This scenario plays out constantly for solopreneurs. Most chalk it up to the chaos of running a business alone. But constantly scrambling will start to cost you as your business growsand eventually hold you back.
Most solopreneurs think that “operations” is something only real companies need: businesses with employees, office managers, and HR departments. But the absence of basic systems wastes your time, causes unnecessary stress, and makes you look amateurish to potential clients.
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3 systems that make a difference
You don’t need the same complex software or complicated workflows that teams rely on. But you do need systems and processes for the core functions of your business.
1. Sales and pipeline management
If you dont have a way to track potential clients or deals, youre potentially losing money. You need a system to store contact names and email addresses, along with information about the person/company and why theyre interested in working with you.
To avoid feeling frantic when you put together a proposal, make a template (and a few variations, if you have different bundles of services). I have three PDFs stored on my computer to easily retrieve whenever needed. Or if you offer more complex packages, software can make it easy for you to drag-and-drop different options into a proposal.
You also need a way to track follow-ups. Potential clients say theyll get back to you within a week, and they dont. You need to know when to email againeven following up on deals that may have gone cold months before.
2. Project templates
Theres no reason to reinvent the wheel with every project. Project templates might include Google or Word docs you use repeatedly, an onboarding questionnaire, or a project management tool with a list of specific tasks.
Every one of my clients has the exact same set of folders in my Google Drive, and the same setup in my project management tool. Even though each project is slightly different, I know, at a glance, what I need to work on and when its due.
3. Income and expense tracking
Lastly, you need a way to keep track of your income and expenses. You dont want to be reconstructing a years worth of finances come tax time in April. You should know how much each client paid you, and how much you spend on different categories of expenses like software, insurance, and marketing.
In addition to tracking, your system should include a way to invoice clients and make it easy for them to pay in their preferred method. Payment friction can be a huge headache for solopreneurs (e.g., the client wants to pay via credit card, but you dont have a way of processing credit cards).
Payment-processing tools like Stripe or QuickBooks can handle multiple payment methods for you. They can also send automatic payment reminders to help you stay on top of outstanding invoices.
Build systems earlybefore you need them
When you don’t have basic operational infrastructure, you’re constantly rebuilding the parts of your business. Every proposal, every client interaction, and every project takes more time than it should.
In addition to your time, the other cost is mental load. Without established systems, you’re making dozens of mini-decisions throughout the day. Where do I save this file? How do I structure this kickoff call? How can I collect project feedback? Each decision requires some of your energy that could be better spent in your business.
When you’re figuring things out as you go, it shows up in delayed responses, inconsistent communication, and forgotten details. Its better to build systems earlybefore you feel like you need them. Its much easier to build when your workload feels manageable than when youre drowning.
Operations will multiply your effectiveness. Every template you create will get reused dozens of times. Every workflow you document makes future decisions easier. Well-run solo businesses have invested time in systems that make smooth possible.
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In the midst of economic uncertainty, polarizing politics, global conflict and a future that is largely out of focus, many consumers are continuing to fight the good fight when it comes to using their dollars to drive positive change.
It’s the 13th year that I have helped run an annual survey on the momentum of socially responsible spending, nonprofit giving, and earth friendly practices, called the Conscious Consumer Spending Index. This year we found that despite a worsening view of the state of the world, consumers are holding firm in their support of conscious brands: A majority of respondents said they were actively supporting purposeful companies, while roughly a third plan to increase the amount they spend on socially responsible products and services in 2026.
Digging deeper into the data, we identified several questions that are worth serious consideration. Below are four mission critical issues that purpose-driven individuals and organizations should meditate on as we enter a new year.
1: Is being socially responsible an all or nothing proposition?
In our study, one third of consumers reported boycotting specific companies or brands because they were not socially responsible, and 31% said they had encouraged family or friends to avoid a company or product because it was not socially responsible.
In spirit, this enthusiasm is a positive. However, it is important to evaluate where we are setting the bar for brands. While there are examples of companies who have clearly crossed lines and are easily categorized as not socially responsible, there are many organizations who are on a journey toward being a good company and experiencing setbacks and growing pains along the way.
There is a big difference between a company who has no moral compass and no regard for whats best for its people, the community and the environment, compared with a company who is pure in its intentions to be more purposeful but not yet perfect in its execution.
As a result, we must strike a balance: holding companies accountable to a set of meaningful standards without being elitist and too quick to cancel a brand for not yet checking all the boxes when it comes to being socially responsible. Set the bar too low, and the bar means nothing. Set the bar too high, and many organizations might decide being a good brand is out of their reach.
2: Should we separate politics from purchases when it comes to socially responsible brands?
Consumers want good brands to take stands. When asked if socially responsible brands should weigh in on cultural and political issues, 36% said yes. Another 34% said it depends on the specific situation. Only 21% percent of respondents said no, while 9% had no opinion on the matter. Those who want brands to choose sides represent the most conscious of consumers. More than half (55%) plan to increase their spending on socially responsible goods and services in 2026.
This mindset is potentially polarizing and counterproductive when it comes to advancing the conscious consumerism movement. Showing preference to brands who prioritize their community, their workers, the environment and society at large is different from aligning with these same brands based on their activism on specific issues.
We are experiencing an unprecedented divide when it comes to politics in this country. It is worth debating whether it is wise to mix political leanings with mission and purpose when evaluating whether a company is socially responsible. At the end of the day, should socially responsible behaviors be a partisan issue?
3: Are we doing enough to raise awareness and understanding of brands doing good?
On the whole, awareness remains a key issue when it comes to socially responsible brands. Collectively, those who are a part of this movement should consider doubling down on efforts to spread the word and educate consumers. As an example, our research shows that 75% of Americans still arent familiar with the concept of a B Corp. While weve made progress on this front in the last decade, we are still falling far short of where we need to be to advance the overall movement and reinforce the right behaviors.
In addition to raising general awareness, we also need to help consumers identify specific brands to support. Most consumers can accurately articulate what makes a company socially responsible, but when they find themselves in real world consumption scenarios, the good choice is not obvious enough.
When we ask consumers to name a company or organization that is socially responsible, Amazon and Walmart continue to dominate responses. Brands like Patagonia and Ben & Jerrys are also popular answers, but overall this data point reinforces the fact that most consumers do not have a working filter for separating purposeful brands from those who are not actually mission driven.
The most frequent way consumers make this decision is by reading packaging labels. We need to equip them with better tools and encourage them to be more proactive if they are serious about being purposeful when shopping.
4: Is increasing interest in conscious consumerism bad news for nonprofits?
When comparing nonprofit giving trends with the trajectory of conscious consumerism, the CCSIndex data shows that charitable donations have lagged behind socially responsible spending since 2017. The gap is widening, driven by a youth movement that is more likely to do good by shopping responsibly versus making financial contributions to causes.
For Americans ages 18-34, 31% prefer to give back by buying socially responsible products and services instead of donating to charity, compared to 27% of those who are 35-54, and 17% of Americans who are 55 or older. The youngest cohort was the least likely to have contributed financially to a charity in the previous year.
While some of this can be chalked up to financial constraints for younger individuals, that likely isnt the entire story. Historically, giving levels have increased as individuals move into older age brackets and are more financially able to give. Evidence suggests a shift is occurring among Millennials and Gen Z toward alternative giving channels, and that this shift might just stick as they age.
Specifically, it seems clear that younger Americans favor conscious consumerism over charitable donations. Its less clear what should be done about this trend. Regardless, charities should be paying close attention to where things are headed and how their fundraising strategies can evolve.
Every season, the Next Big Idea Club editorial team reviews dozens of upcoming books to curate a selection of the most exciting, must-read nonfiction titles. We start with a broad pool of nominees from which we identify a small handful of finalists and, ultimately, an official season selection.
Today, its our pleasure to share our list of five finalists for Season 29! Without further ado, the new books were most excited about right now are . . .
The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World
By Brad StulbergPublication Date: January 27, 2026
A practical guide to realizing our potential amid the chaos of modern life and learning how to reconnect to ourselves, our work, and each other by focusing on the pursuit of excellence. View on Amazon
Why We Click: The Emerging Science of Interpersonal Synchrony
By Kate MurphyPublication Date: January 27, 2026
Why do you immediately click with some people while others just as inexplicably turn you off? Do people emit vibes? Is it possible to read a room? Are bad habits contagious? Kate Murphy answers these and other fascinating questions. View on Amazon
The Other Side of Change: Who We Become When Life Makes Other Plans
By Maya ShankarPublication Date: January 13, 2026
A revelatory exploration of the ways we can find meaning in the tumult of change, from a renowned cognitive scientist. View on Amazon
A World Appears: A Journey Into Consciousness
By Michael PollanPublication Date: February 24, 2026
A panoptic exploration of consciousnesswhat it is, who has it, and whyand a meditation on the essence of our humanity. View on Amazon
How to Live a Meaningful Life: Using Design Thinking to Unlock Purpose, Joy, and Flow Every Day
By Bill Burnett and Dave EvansPublication Date: February 3, 2026
A groundbreaking guide to transforming your daily routine into one brimming with joy, purpose, and meaning. View on Amazon
Mattering: The Secret to a Life of Deep Connection and Purpose
By Jennifer Breheny WallacePublication Date: January 27, 2026
A landmark book that introduces a transformative new framework to confront the loneliness, burnout, and lack of purpose so many of us face today. View on Amazon
Flourish: The Art of Building Meaning, Joy, and Fulfillment
By Daniel CoylePublication Date: February 3, 2026
A science-based, practical blueprint for cultivating a lifeat work and at homefull of belonging, joy, and vitality. View on Amazon
Intentional: How to Finish What You Start
By Chris BaileyPublication Date: January 6, 2026
A productivity expert distills a decade of deep research on productivity to deliver a profound, practical, and counterintuitive road map to getting things done. View on Amazon
The Mattering Instinct: How Our Deepest Longing Drives Us and Divides Us
By Rebecca Newberger GoldsteinPublication Date: January 13, 2026
Drawing on biology, psychology, and philosophy, Goldstein argues that this need to matterand the various mattering projects it inspiresis the source of our greatest progress and our deepest conflicts. View on Amazon
The Key Ideas in 15 Minutes
If you are going to get anywhere in life, you have to read a lot of books, Roald Dahl once famously said. The only trouble is, reading even one book from cover to cover takes hoursand you may not have many hours to spare.
But imagine for a moment: What if you could read a groundbreaking new book every day? Or even better, what if you could invite a world-renowned thinker into your earbuds, where they personally describe the five key takeaways from their work in just 15 minutes?
With the Next Big Idea app, weve turned this fantasy into a reality. We partnered with hundreds of acclaimed authors to create Book Bites, short audio summaries of the latest nonfiction that are prepared and read aloud by the authors theselves. Discover cutting-edge leadership skills, productivity hacks, the science of happiness and well-being, and much moreall in the time it takes to drive to work or walk the dog.
I love this app! The Book Bites are brilliant, perfect to have in airports, waiting rooms, anywhere I need to not doomscroll You guys are the best! Missy G.
Go Deeper with a Next Big Idea Club Membership
The Next Big Idea App is free for anyone to tryand if you love it, we invite you to become an official member of the Next Big Idea Club. Membership grants you unlimited access to Book Bites and unlocks early-release, ad-free episodes of our LinkedIn-partnered podcast. You also gain entry to our private online discussion group, where you can talk big ideas with fellow club members and join exclusive live Q&A sessions with featured authors.
For a more focused learning experience, we recommend a Hardcover or eBook Membership. Every two months, we select a new nonfiction book as the must-reads of the season. We then send a hardcover copy straight to your doorstep, or eBook versions to your favorite digital device. We also collaborate with the authors of selected books to produce original reading guides that take you step-by-step through their most life-changing ideas. And yes, its all available through the Next Big Idea app.
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This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.
Below, Melissa Bernstein shares five key insights from her new book, The Heart of Entrepreneurship: Crafting Your Authentic Recipe for Success.
Bernstein founded a toy company, Melissa & Doug, with her husband, in 1988. In 2021, they launched their second company, Lifelines, a wellness brand offering sensory products to manage stress and enhance well-being. She is the entrepreneur-in-residence for the Inner MBA certification program created by Sounds True, LinkedIn, and Wisdom 2.0. She is also cofounder of Duke Universitys Melissa & Doug Entrepreneurs program.
Whats the big idea?
As we age, many of us lose touch with the childlike curiosity and wonder that once came so naturally. Yet, those are the very ingredients that fuel entrepreneurship. Everyone has the capacity to think creatively, solve problems, and innovate. But like any recipe, it requires a deliberate process.
Listen to the audio version of this Book Biteread by Bernstein herselfbelow, or in the Next Big Idea app.
1. Develop a start-from-scratch mentality.
Imagine walking into your kitchen each morning and seeing a completely empty potno leftovers, no old recipes, just a blank slate. Thats what I face every day as a creator: the daunting but exhilarating task of starting fresh.
This mindset is essential for innovation. We cant rest on yesterdays ingredients. We must embrace a beginners mind, a state of utter unknowing, like a child who can see infinite possibilities and the extraordinary in the ordinary.
This means letting go of ego, which is filled with fear and rigidity, and leaning into curiosity and exploration. Heres the litmus test: Are you truly passionate about what youre doing? If not, maybe its time to empty the pot, clean it out, and stir something entirely new.
2. Become an indiscriminate gatherer of ingredients.
I love the word indiscriminate because it means at random and without careful judgment. To cook something new, you need a pantry overflowing with diverse ingredients. In entrepreneurship, those ingredients come from your life experiences.
Follow your curiosity wherever it leads. Yes, wherever it leads, even if it seems odd and offbeat. Try new hobbies. Strike up conversations with complete strangers. Explore unfamiliar places, even within your own town. Every new experience is like a spice or herb that goes in your pantry and expands the creativity within it.
At some point, one of those ingredients will spark something profound in you. Its called a crystallizing experience, coined by Howard Gardner. These moments will make you want to dive deeper and learn more. Curiosity is not about rushing to an outcome. Its about patience, confidence, and enjoying the process of discovery.
3. Let your ingredients simmer.
This is the most challenging part of the creativity process because most people want to rush to the finish line. We have this tendency to want to reach the end goalto get to the noun instead of live the verb. Often, we throw all the ingredients into the pot too quickly. We dont allow it ample time to simmer and allow all those ingredients to combine and recombine. Because of that, the recipe is exactly the same as all those recipes in the past. It tastes the same every time.
One of my favorite definitions of creativity is by an amazing researcher, Paul Torrance. He describes creativity as the imaginative recombination of elements from the past into new configurations needed in the present. The ingredients need time and space to recombine in new ways. So, we must give those ingredients time to simmer in the unconscious.
What does this mean? You put ingredients in the pot, place the lid tightly, set the burner on low, and step away to allow the unconscious mind to do its magic. This simmering process is essential for new revelations. You must stop thinking about the problem and focus your mind on other thingscompletely. Our minds are so magical that even when focused elsewhere, we are still doing the work unconsciously of solving other problems.
The process is personal, and what you choose to do depends on the problem youre solving and who you are. For me, nature is my muse. Being in nature when I have a complex problem to solve frees my mind from thinking about the problem, because I focus on the beauty around me. This is my gateway to that unconscious work.
But for you, it may be something entirely different. Certain people may choose to listen to music, others drive, and some read. After minutes, days, or sometimes weeks of allowing your ingredients to simmer, that chefs kiss recipe emerges in a flash of intuition.
However, sometimes that chefs kiss recipe never arises. Why? Because a key ingredient may still be missing. And thats okay. Its not meant to arise if it doesnt arise. We cannot rush the process without risking bland, derivative results. Allow the process and see what magic unfolds.
4. Invite others into your kitchen.
Once you have a crystallized prototype of your ideaand only thendo you invite others to come into your kitchen and try it out. Theyre your taste testers, so to speak. But too often people seek feedback much too early, before their idea is crystallized in their own mind. This is a problem because then their unique idea or original take on an existing idea gets watered down by other peoples opinions and turns into something generic. Protect your vision until its strong enough to stand on its own, its roots deep.
When you are ready to invite tasters into your kitchen, make sure they are your target audience. These are the people who would actually choose your restaurant and purchase items on your menu. If you choose those who are not your target audience, you will get feedback that is not helpful to your particular concept.
The feedback from your target market is invaluable, but it doesnt mean you take every piece of feedback they give you and use it to change your recipe. In fact, you must filter every bit of feedback through your vision. Remember, no one with a clear vision ever uses all the feedback they receive. They pluck out those most relevant and salient pieces. Use those to iterate on and improve the recipe, then get rid of the rest.
5. Embrace imperfection and evolution.
I am a perfectionist and had a very hard time, early in my career, letting anything leave my brain or our office and go out into the world. To overcome this, I created the 80% rule. Basically, when something feels about 80% ready, I release it into the world. If I waited for it to achieve 100%, I would never have launched a single product because nothing is ever 100% ready.
I realized that I just had to do my best. I had to put everything I could into my product, allow ample simmering, let testers into my kitchen, and thenwhen I could think of nothing more to doI had to close my eyes, hold my breath, and release it into the world, recognizing that its not at 100%.
Without releasing it into the world, I could never get closer to that 100%: Let my consumers try it out, test it, and give me feedback. Then, I continue to hone, improve, and perfect it so that over time, every product gets closer to 100%. Does it ever get there? I dont think so. Ive had some that maybe are at 98%, but there is alway something that can be improved.
Every idea, every product is a continual work in progress, constantly evolving and improving. And isnt that the joy of life? That mindset keeps innovation alive. So, whether you are inventing a toy, a service, a company, or simply reigniting your own sense of wonder, the recipe is completely the same and something we all can engage in time and again, in the following order:
We start from scratch. As Buddhist monk Shunryu Suzuki said, In the beginners mind there are many possibilities, but in the experts there are a few.
We gather ingredients. We follow our curiosity wherever it leads and stock the pantry in our mind with disparate ingredients, not knowing yet how theyll be used.
We simmer those ingredients that captivate our attention most. If you have the right ingredients in the pot, in a matter of time, that amazing chefs-kiss recipe will emerge.
We invite taste-testers into our kitchen. These people should be part of your target audience. Listen to their feedback and filter it through the lens of your vision, incorporating the ones that make sense and letting go of the rest.
We set it free. We share it with the world before its perfect.
The heart of entrepreneurship is about reconnecting with the spark we all once had and realizing its still within, waiting to be rekindled.
Enjoy our full library of Book Bitesread by the authors!in the Next Big Idea app.
This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.
If youre in an unfulfilling job or are dissatisfied with your work, its possible to get a fresh start no matter what the season. In fact, there are a few strategies that can help you find meaning and enhance your experience even as you slog forward.
A lack of fulfillment in your job can have intense effects. It can derail your motivation, your energy, and even your performance. And these, in turn, get in the way of your happiness at work and can impact your overall happiness outside of work too.
For many people, it’s hard to find meaning at work. In fact, half of workers in the U.S. reported that they lacked satisfaction in their work, and 38% said their job was just a way to get by, according to the Pew Research Center. In addition, half of people globally say their job fails to give them a sense of meaning, based on a survey by PwC.
So how do you create meaning when you lack it? And how do you set up the conditions for fulfillment in your work? Here are a handful of strategies that will make a difference.
Stay dedicated
One of the key ways to improve your experience at work is to stay dedicated to it. Its tempting to check out, and it can be tough to devote yourself emotionally to a job that isnt satisfying. Still, do your best to perform well, participate in meetings, show up on time, and follow through on your work.
Sometimes we wait to feel satisfied with our jobs before we get motivated to perform well, but research published by the Association for Psychological Science shows that employees who approach their work with optimism, dedication, and focus are more productive and more engaged. Their positivity ends up creating an upward spiral.
When you repeatedly behave with dedication, it will become a habit, with each action taking less conscious effort. Youll also send yourself a message that your work matters. And even more importantly, that you matter.
In addition, behaving with dedication will affect how you perform and how others evaluate your contributions. When these are positive, it will pave the way to your next role and the greater meaning it will bring.
Find allies
Another surefire way to increase the meaning in your work is to connect with colleagues and build a sense of community. One of the primary symptoms of work that feels unfulfilling is being disconnected from others. If you dont know your coworkers well or dont feel like they know you or your work, it can make the work itself feel empty.
Having friendships with colleagues is tremendously helpful for finding satisfaction and happiness at work. A study published in the Journal of Theoretical Educational Science found that friendships are strongly correlated with both happiness and satisfaction, explaining more than a quarter of the differences felt by happy and satisfied people.
Additional research from KPMG finds that 84% of people say friends at work are very important to their mental health on the job. In addition, there is a 20% friendship premium in salary to have friends at work: Specifically, 57% of people would choose a role that pays 10% below the market instead of a role that’s 10% over the market for the opportunity to work with close friends.
Find people that you can admire and learn from. Invite them to coffee and consider asking them to mentor you or provide advice focused on your future. Also look for colleagues with whom you have things in common. Connect based on your shared interests or the projects youre working together on.
Set goals and take action
It can also help to reframe your current role as a stepping stone. Identify where you want to go next and how this role helps you get there. It may be teaching you skills that can help you in your next job, and it could even be an opportunity to learn more about what you dont want as you move forward. Both of these are constructive as you expand your self-awareness and your focus on whats next. Consider what else you need to learn, both in terms of more formal education like classes or informal approaches such as learning on the job or from others.
The process of taking action is also helpful to your mental health because it reinforces your agency and helps you feel more empowered.
Persevere through todays challenges and focus on the future so you can keep moving forward.
Focus on the holistic
Another way to bring more meaning to your work, surprisingly, is to create the conditions for happiness outside of work. In fact, there is a proven spillover between life and work. In a longitudinal study of almost 162,000 people published in the Journal of Organizational Behavior, those who were happiest outside of work perceived greater happiness with their work as well.
The bottom line is that you can increase happiness and satisfaction in your work by considering your life as a whole and finding meaning and joy outside of work. Do things you love with your family, enjoy time with friends, volunteer in your community, mentor youth in your area. These kinds of activities will contribute to your overall sense of meaning and positively affect your perceptions of work as well.
Ultimately, having a greater sense of meaning at work is one of the most important experiences to be concerned about, given how much time we spend working. We all have an instinct to want to matter, so when you stay dedicated, find allies, persevere, and think holistically, youll improve not only your work but your life as a whole.
