BMW has issued a recall of 87,394 vehicles over a defect that could cause the engine to overheat and start a fire.
The recall, issued on Jan. 30, covers models made between 2021 and 2024. It includes nine BMW models, as well as one Toyota model, which shares similar structures and parts. The recalled BMW vehicles include: Toyota Supra, 2021-2023, BMW 5 Series, 2021-2024, BMW Z4, 2021-2022, BMW 2 Series Coupe, 2022-2023, BMW 4 Series Gran Coupe, 2022-2024, BMW 4 Series Convertible, 2021-2024, BMW 4 Series Coupe, 2021-2023, BMW 3 Series, 2021-2024, BMW X4, 2021-2023, and BMW X3, 2021-2024.
In a blog post, BMW said the defect involves “unexpected wear on an internal component” which may “cause the starter to stop working properlysometimes surfacing first as a no-start conditionbut the higher-stakes concern is heat.” It continued, “NHTSAs report says that ‘in an extreme case, the issue could cause a thermal event or fire when starting the engine, or while the engine is running.”
Just months ago, BMW issued a similar recall. In October, the company recalled 145,000 vehicles over a starter defect that could overheat and spark a fire. Prior to that, it recalled 200,000 vehicles for the same reason.
Still, BMW is not the only car company to appear plagued by recalls as of late. At the end of last year, Ford recalled over 270,000 electric and hybrid vehicles over a parking function issue. Porsche recalled over 173,000 vehicles over a problem with the rearview camera image. Earlier in 2025, the NHTSA also issued similar recalls of Hyundai Motor America, Ford Motor, Toyota Motor, and Chrysler vehicles.
The recall notice indicates that BMW is not aware of any accident or injuries, for both the BMW vehicles, as well as the Toyota Supra vehicles, due to the issue. It also noted that dealers will replace the engine starter at no cost to owners. Notification letters are expected to be mailed to vehicle owners on March 24, 2026.
I dont care if you own a car, SUV, minivan, pickup truck, private jet, or one of each. This essay isnt a judgment on consumerism. Its about how the forces shaping our automotive obsession ripple into land use policy, infrastructure funding, government subsidies, and every facet of urbanism.
Once upon a time, did Americans flock to dealerships out of pure needor were they herded by subversive forces? Was it free will or predestination?
The automobile’s rise was a master class in what the military would call a psychological operation, a psy-op. In a flash, the “household automobile” became the “personal automobile,” thanks to advertising genius that turned utility into aspiration.
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The godfather of modern PR
At the heart of this shift was Edward Bernays, Sigmund Freud’s nephew and the godfather of modern public relations. Bernays didn’t sell cars; he sold dreams, using emotional triggers to link vehicles with individualism, prestige, and progress. His tactics transformed cars from practical tools into must-have symbols of self-expression. Drawing from Uncle Freud, Bernays targeted subconscious desires.
Early- and mid-20th-century ads were dry, like user manuals highlighting features. Bernays led the marketing pivot to allure. Chevrolet’s 1950s “See the USA in Your Chevrolet” campaign painted cars as portals to adventure and family memories. Manufacturers introduced annual model updates, rendering last year’s ride obsolete, a strategy Bernays tested for GM after Henry Ford dismissed it as sleazy. It worked brilliantly, birthing “planned obsolescence” and embedding perpetual consumption into our culture.
Edward Bernays ca. 1981 [Photo: Bettmann/Getty Images]
Ford’s Model T was pitched as the universal car, bridging class divides. GM segmented its market with Chevrolets for practical families and Buicks for status seekers.
Its funny that people today want to dismiss the consumerism psy-op as conspiracy theory, even though Bernays documented and openly bragged about his methods in TV and radio interviews over his 103-year life.
Cars: A timeline
Here’s a snapshot of some of the auto industry’s milestones:
1900-1910: From 8,000 registered cars in 1900 to over 400,000 by 1910, fueled by early hype.
1908-1916: Henry Ford’s assembly line dropped the Model T’s price from $825 to $360, marketed as “the car for everyman” to symbolize modernity.
1920s: Automakers spent the equivalent of $2 billion in todays dollars on ads that shifted from facts to feelings.
1920s-1950s: GM’s yearly changes cut car lifespans from five years to two to three, creating upgrade culture.
1950s: More than $300 million spent on ads emphasizing freedom and status; car ownership ranked second only to homes as a status symbol.
1960s-1970s: 80% of cars bought on credit, with ads focused on lifestyle, then pivoted to “green” virtue-signaling amid environmental concerns.
21st Century: Auto ads remain a top-10 spender for a population of buyers that is predominantly completely on personal cars to get around.
Emotional forces
The best advertisers understand that humans are feeling creatures who sometimes think, as opposed to thinking creatures who sometimes feel. Cereal, shoes, carsit all preys on the same impulses. The auto industrys success defied logic because even as saturation hit, demand surged. They were and are enjoying the outcomes of a culture that believes everyone 16 and up needs their own personal car.
Im a car owner, and Ill be the first to tell you motor vehicles are incredible inventions. The more I learn about human behavior and our decision-making process, the more examples I see in my own life where my behavior was nudged by outside forces tugging my emotional strings.
If youre interested in changing how the built environment is planned, designed, and maintained, understanding the power and tools of persuasion will help you immensely. So much of culture is downstream from propaganda.
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When U.S. Border Patrol agents entered a Target store in Richfield, Minnesota, in early January, detaining two employees, it marked a new chapter in the relationship between corporate America and the federal government.
Across the Twin Cities, federal immigration enforcement operations have turned businesses into sites of confrontation with agents in store parking lots rounding up day laborers, armed raids on restaurants, and work authorization inspections conducted in tactical gear.
Some retailers report revenue drops of 50% to 80% as customers stay home out of fear. Along Lake Street and in East St. Paul, areas within the Twin Cities, an estimated 80% of businesses have closed their doors at some point since the operations began.
Then came the killing of U.S. citizens Renee Good and Alex Pretti, the latter of which came a day after widespread protests and a one-day business blackout involving over 700 establishments.
The response of corporate America to those killings was instructive both for what was said and left unsaid. After the Pretti killing, more than 60 CEOs from Minnesotas largest companies Target, 3M, UnitedHealth Group, U.S. Bancorp, General Mills, Best Buy and others signed a public letter organized by the Minnesota Chamber of Commerce. The letter called for peace, focused cooperation among local, state and federal officials, and a swift and durable solution so that families, workers and businesses could return to normal.
What it didnt do was name Pretti, mention federal immigration enforcement or criticize any specific policy or official. It read less like moral leadership and more like corporate risk management.
As a researcher who studies corporate political engagement, I think the Minnesota CEO letter is a window into a broader shift. For years, companies could take progressive stances with limited risk activists would punish them if they remained silent on an issue, but conservatives rarely retaliated when they spoke up. That asymmetry has collapsed. Minneapolis shows what corporate activism looks like when the risks cut both ways: hedged language, no names named, and calls for calm.
A shifting pattern
In 2022, after the Supreme Court overturned Roe v. Wade, corporate America was remarkably quiet compared with its vocal stances on LGBTQ+ rights or the war in Ukraine.
The explanation: Companies tend to hedge on issues that are contested and polarizing. In my research with colleagues on companies taking stances on LGBTQ+ rights in the United States, Ive found that businesses frame their stances narrowly when issues are unsettled focusing on workplace concerns and internal constituencies like employees rather than broader advocacy. Only after issues are legally or socially settled do some companies shift to clearer activism, adopting the language of social movements: injustice, moral obligation, calls to action.
By that logic, the Minnesota CEOs caution makes sense. The Trump administrations federal immigration enforcement policy is deeply contested. Theres no clear legal or social settlement in sight.
But something else has changed since 2022 something that goes beyond any particular issue.
For years, corporate activism operated under a favorable asymmetry that allowed them to stake out public positions on controversial topics without much negative consequence.
That is, activists and employees pressured companies to speak out on progressive causes, and silence carried real costs. Meanwhile, conservatives largely subscribed to free-market economist Milton Friedmans view that the only social responsibility of business is to increase its profits. They generally didnt demand corporate stances on their issues, and they didnt organize sustained punishment for progressive corporate speech.
That asymmetry has collapsed
During the Black Lives Matter protests of 2020, corporations rushed to declare their commitments to racial justice, diversity, and social responsibility. Many of those same companies have since quietly dismantled diversity, equity, and inclusion programs, walked back public commitments, and gone silent on issues they once called moral imperatives. It appears that their allegedly deeply held values were contingent on a favorable political environment. When the risks shifted, the values evaporated.
The turning point may have been Disneys opposition to Floridas Dont Say Gay law in 2022. The company faced criticism from employees and activists for not doing enough and then fierce retaliation from Floridas government, which stripped Disney of self-governing privileges it had held for 55 years.
In other high-profile examples, Delta lost tax breaks in Georgia after ending discounts for National Rifle Association members following the Parkland shooting. And Bud Light lost billions in market value after a single social media promotion that featured Dylan Mulvaney, a transgender influencer.
Conservatives learned to play the game that progressive activists invented. And unlike consumer boycotts, government retaliation carries a different kind of weight.
Minneapolis reveals the new calculus
What makes Minneapolis distinctive is that the federal government isnt a distant policy actor debating legislation in Washington. Its a physical presence in companies daily operations. When federal agents can show up at your store, detain yor employees, raid your parking lot, and audit your hiring records, the calculation about whether to criticize federal policy looks very different than when the worst-case scenario is an angry tweet from a politician.
Research finds that politicians are less willing to engage with CEOs who take controversial stances even in private meetings regardless of local economic conditions or the politicians own views on business. The chilling effect is real. As one observer noted, Minnesota companies communicated through industry associations specifically to avoid direct exposure to possible retaliation.
De-escalation, then, has become the corporate buzzword of choice because, as one news report in The Wall Street Journal noted, it sounds humane while remaining politically noncommittal. It points to a process goal reduce conflict, restore order rather than a contested diagnosis of responsibility.
This is the triple bind facing businesses in Minneapolis: pressure from the federal government on one side, pressure from activists and employees on the other, and the economic devastation from enforcement itself comparable in some areas to the COVID-19 pandemic crushing them in the middle. Its a situation that rewards silence and punishes principle, and most companies are making the predictable choice.
And yet the situation within companies is also full of internal tensions, whether theyre companies headquartered in Minnesota or not. At tech company Palantir, which holds contracts with U.S. Immigration and Customs Enforcement, employees took to internal Slack channels after Prettis death to express that they felt not proud to work for a company tied to what they described as the bad guys. Similar sentiments could be seen elsewhere, where rank-and-file employees expressed far more vocal outrage than their bosses.
What comes next
The Minnesota CEO letter is what corporate political engagement looks like when the risks run in every direction: no injustice framing, no attribution of blame, no names named just calls for stability and cooperation.
As a local Minneapolis writer put it in an op-ed: Stand up, or sit down because the Minnesotans who are standing up? We dont recognize you.
Its not cowardice, exactly. Its what the research predicts when an issue is contested and the costs of speaking cut both ways.
But it does mean Americans shouldnt expect corporations to lead when government power is directly at stake. The conditions that enabled corporate activism on LGBTQ+ rights an asymmetry where speaking out was relatively low-risk dont exist here.
Until the political landscape shifts, the hedged statement and the cautious coalition letter are the new normal. Corporate activism, it turns out, might always have been more about positioning than principle.
Alessandro Piazza is an assistant professor of strategic management at Rice University.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Comparing social media platforms to casinos and addictive drugs, lawyer Mark Lanier delivered opening statements Monday in a landmark trial in Los Angeles that seeks to hold Instagram owner Meta and Google’s YouTube responsible for harms to children who use their products.Instagram’s parent company Meta and Google’s YouTube face claims that their platforms addict children through deliberate design choices that keep kids glued to their screens. TikTok and Snap, which were originally named in the lawsuit, settled for undisclosed sums.Jurors got their first glimpse into what will be a lengthy trial characterized by dueling narratives from the plaintiffs and the two remaining defendants.Meta lawyer Paul Schmidt spoke of the disagreement within the scientific community over social media addiction, with some researchers believing it doesn’t exist, or that addiction is not the most appropriate way to describe heavy social media use.Lawyers representing YouTube will begin their opening statement on Tuesday.
‘Addicting the brains of children’
Lanier, the plaintiff’s lawyer, delivered lively first remarks where he said the case will be as “easy as ABC” which stands for “addicting the brains of children.” He said Meta and Google, “two of the richest corporations in history,” have “engineered addiction in children’s brains.”He presented jurors with a slew of internal emails, documents and studies conducted by Meta and YouTube, as well as YouTube’s parent company, Google. He emphasized the findings of a study Meta conducted called “Project Myst” in which they surveyed 1,000 teens and their parents about their social media use. The two major findings, Lanier said, were that Meta knew children who experienced “adverse events” like trauma and stress were particularly vulnerable for addiction; and that parental supervision and controls made little impact.He also highlighted internal Google documents that likened some company products to a casino, and internal communication between Meta employees in which one person said Instagram is “like a drug” and they are “basically pushers.”At the core of the Los Angeles case is a 20-year-old identified only by the initials “KGM,” whose case could determine how thousands of other, similar lawsuits against social media companies will play out. She and two other plaintiffs have been selected for bellwether trials essentially test cases for both sides to see how their arguments play out before a jury.
Plaintiff grew up using YouTube, Instagram
KGM made a brief appearance after a break during Lanier’s statement and she will return to testify later in the trial. Lanier spent time describing KGM’s childhood, focusing particularly on what her personality was like before she began using social media. She started using YouTube at age 6 and Instagram at age 9, Lanier said. Before she graduated elementary school, she had posted 284 videos on YouTube.The outcome of the trial could have profound effects on the companies’ businesses and how they will handle children using their platforms.Lanier said the companies’ lawyers will “try to blame the little girl and her parents for the trap they built,” referencing the plaintiff. She was a minor when she said she became addicted to social media, which she claims had a detrimental impact on her mental health.Lanier said that despite the public position of Meta and YouTube being that they work to protect children, their internal documents show an entirely different position, with explicit references to young children being listed as their target audiences.The attorney also drew comparisons between the social media companies and tobacco firms, citing internal communication between Meta employees who were concerned about the company’s lack of proactive action about the potential harm their platforms can have on children and teens.“For a teenager, social validation is survival,” Lanier said. The defendants “engineered a feature that caters to a minor’s craving for social validation,” he added, speaking about “like” buttons and similar features.
Meta pushes back
In his opening statement representing Meta, Schmidt said the core question in the case is whether the platforms were a substantial factor in KGM’s mental health struggles. He spent much of his time going through the plaintiff’s health records, emphasizing that she had experienced many difficult circumstances in her childhood, including emotional abuse, body image issues and bullying.Schmidt presented a clip from a video deposition from one of KGM’s mental health providers, Dr. Thomas Suberman, who said social media was “not the through-line of what I recall being her main issues,” adding that her struggles seemed to largely stem from interpersonal conflicts and relationships. He painted a picture with KGM’s own text messages and testimony pointing to a volatile home life of a particularly troubled relationship with her mother.Schmidt acknowledged that many mental health professionals do believe social media addiction can exist, but said three of KGM’s providers all of whom believe in the form of addiction have never diagnosed her with it, or treated her for it.Schmidt emphasized to the jurors that the case is not about whether social media is a good thing or whether teens spend too much time on their phones or whether the jurors like or dislike Meta, but whether social media was a substantial factor in KGM’s mental health struggles.
A reckoning for social media and youth harms
A slew of trials beginning this year seek to hold social media companies responsible for harming children’s mental well-being. Executives, including Meta CEO Mark Zuckerberg, are expected to testify at the Los Angeles trial, which will last six to eight weeks. Experts have drawn similarities to the Big Tobacco trials that led to a 1998 settlement requiring cigarette companies to pay billions in health care costs and restrict marketing targeting minors.A separate trial in New Mexico, meanwhile, also kicked off with opening statements on Monday. In that trial, Meta is accused of failing to protect young users from sexual exploitation, following an undercover online investigation. Attorney General Raúl Torrez in late 2023 sued Meta and Zuckerberg, who was later dropped from the suit.A federal bellwether trial beginning in June in Oakland, California, will be the first to represent school districts that have sued social media platforms over harms to children.In addition, more than 40 state attorneys general have filed lawsuits against Meta, claiming it is harming young people and contributing to the youth mental health crisis by deliberately designing features on Instagram and Facebook that addict children to its platforms. The majority of cases filed their lawsuits in federal court, but some sued in their respective states.TikTok also faces similar lawsuits in more than a dozen states.Ortutay reported from Oakland, California. Associated Press Writer Morgan Lee in Santa Fe, New Mexico, contributed to this story.
Kaitlyn Huamani and Barbara Ortutay, AP Technology Writers
Shares in Spotify Technology SA (NYSE: SPOT), the worlds largest music streamer, are surging this morning.
As of this writing, the Swedish companys stock price is up 18% to above $489 per share after the company reported blowout fourth-quarter fiscal 2025 earnings. Heres what you need to know.
Spotifys Q4 2025 surpasses expectations
On Tuesday, Spotify reported its Q4 2025 earnings, which outpaced investor expectations. Here are the music streamers most salient metrics for the quarter, which ended on December 31:
Monthly Active Users (MAUs): 751 million (up 11% year over year)
Premium Subscribers: 290 million (up 10% year over year)
Total Revenue: 4.531 billion (up 10% year over year on a constant currency basis)
Diluted earnings per share (EPS): 4.43
Whats significant about these numbers is that they not only beat most analyst expectations, but Spotifys own expectations as well. As CNBC notes, LSEG analysts expected Spotify to report an EPS of 2.74. The company easily beat that by 1.69 per share.
Spotify was expected to report 4.52 billion in revenue; the company beat slightly with 4.531 in revenue.
Analysts also expected Spotify to report around 745 million MAUs. The company beat that by 6 million users.
Spotify itself originally forecast 745 million MAUs for the quarter and 289 million premium subscribers, both of which it beat.
Spotify Wrapped contributed to premium subscribers beat
Premium subscribers are among Spotify’s most valuable, because of the recurring monthly revenue they generate and their loyalty to the brand.
And this time, the premium subscriber growth for Q4, which rose 10% year over year, can be partly attributed to the companys wildly popular year-end Wrapped roundup.
Speaking on the companys financial call after Spotifys results were announced, co-CEO Alex Norstrom revealed that the companys most recent Wrapped, which went live in December 2025, was also the most successful, calling Wrapped 2025 record-breaking.
While we saw impressive engagement back in 2024, we also got feedback on the user experience. So this year, we turned up the dial, and the response was redeeming, Norstrom said, according to a PitchBook transcript of the call. At the end of the campaign, more than 300 million users engaged, which was up 20%, and we saw more than 630 million shares across social media, which is up 42%.
He added that “day one of Wrapped marked the highest single day of premium subscriber intake in Spotify history.
Given Wrappeds 2025 success, its a safe bet the company will double down on it when the next iteration launches this December.
The SPOT stock surge isnt enough to erase its recent decline
Despite Spotifys stock price surging in early morning trading today, the impressive gains arent enough to get SPOT out of the broader slump its been in lately.
SPOT stock currently sits at around $489 a share after gaining 18% this morning. However, even with todays gains, SPOT shares are still down more than 17% year to date. Spotifys stock price fell dramatically in early February amid a broader tech selloff.
Over the past year, SPOT shares also remain in the red, down nearly 25%. At around $489 per share, SPOT shares are currently well below their peak of $785 in June of last year.
Looking forward, Spotify says it expects to add another 8 million monthly active users during its current Q1 2026. Likewise, it expects to add another 3 million premium subscribers during the same period. The company expects total revenue for the quarter to be 4.5 billion.
As Big Tech races to weave AI into nearly every product, Mozilla is betting some users want the opposite: the ability to turn it off.
Last week, the company announced new controls to allow users of its Firefox browser to decide when to use AI. When Firefox 148 debuts later this month, users will be able to manage or disable individual AI features like translations, tab grouping and a sidebar for chatbot like Claude, ChatGPT, Copilot, Gemini and Le Chat Mistral.
Much of Mozillas vision around AI was outlined in its annual State of Mozilla report, which was released last month and calls for a new Star Wars-style rebel alliance composed of developers, cybersecurity experts, investors, and others focused on responsible tech. The plan involves doing for AI what Mozilla once did in the earlier days of the web.
The goal is to bend history in a different direction with the resources and the community we have, says Mozilla Foundation president Mark Surman. In a recent interview with Fast Company about the strategy, Surman likened the winner-takes-all mindset of some AI giants and startups to the galactic empire’s ambition to have an expanding footprint.
“The Empire, like any empire, is more diffuse and more spread out than you think it is, Surman says. Transforming things is a constant battle of trying to do stuff that’s for humanity, against the things that are threatening us and holding us back.
Funding the rebellion
With more than 200 million users, Firefox is now Mozillas most popular product. However, Mozillas portfolio also includes other aspects like an email platform, a VPN, an AI data exchange, a venture arm and other initiatives for open-source AI. Mozilla also recently announced a new program inviting technologists to apply for a few months of paid work exploring early-stage ideas that could be worth Mozilla investing in.
Part of Mozillas plan includes spending around $650 million this year, with 80% going to improve and maintain core products like Firefox and the rest directed toward what Surman calls systematic and aggressive investments in trustworthy AI and related areas. Mozilla also has $1.4 billion in reserves that it could use as dry powder for worthy bets on things like open-source AI developer tools and encrypted AI assistants. But thats not much compared with the hundreds of billions Mozillas rivals invest in AI-related capital expenditures each year.
While Mozilla has leaned on Star Wars rebel alliance metaphor before, its vision has roots in an era that now feels a long time ago (and far, far away). In 1998, when Netscape created Mozilla.org, Microsoft was on trial for antitrust, as early open-source projects began challenging proprietary control of the web. Surman recalls it feeling impossible at the time to unseat a company that dominated browsers, servers, and operating systems. (A few years after AOL bought Netscape, Mozilla was spun off in 2003 as an independent nonprofit, followed in 2005 with the creation of Mozilla Corporation as a for-profit subsidiary.)
[It took] a set of people who all wanted a different future they could configure and tweak and make their own, Surman says. It’s not like they all had to build one big thing. We built a browser. A bunch of people built Linux, a bunch of people built web servers, and people built thousands of other things.
Decades later, its now Google thats on trial for antitrust while Mozilla competes against other privacy focused browsers like DuckDuckGo and Brave alongside AI startups like OpenAI and Perplexity that now have their own browsers. The antitrust scrutiny and growing distrust of AI and Big Tech have some finding a new hope for raising old questions about choice and competition.
Mozilla also operates Gecko, one of only three major browser engines alongside Googles Chromium and Apples WebKit. That gives Mozilla a key role in shaping how open web standards are developed and implemented through groups such as the World Wide Web Consortium.
It hasnt all been smooth sailing. Mozilla’s also had setbacks over the past year or two. In late 2024, it announced plans to lay off around 30% of its staff and last year it shuttered products like Pocket as part of a plan to refocus on offerings.
Finding moonshots on Earth
Mozillas new report is more like a manifesto designed by an underground collective inspired by punk and resistance movements of the 1970s and 1980s. The microsites design seems to intentionally reject the minimalist uniformity common with Big Tech brands and rebrands.
Mozillas efforts also include a new Choose Your Future campaign for internet users, developers and advocates interested in charting a new path. The campaign is anchored by a series of five short videos thatll be featured on social media and through ads on platforms like Reddit, Meta, and X.
The ads all have different messages, but the same ending sound: a modem dial-up as a nod to the internet from a few decades back. Each features a dystopian parable for an AI era without options but with plenty of AI slop and intrusive chatbots. One video starts with a girl staring at a toy called Funblock, which a radio ad markets as the only block you’ll ever need.
No choices, no options, no confusion. Just endless identical fun, the narration says. Funblock may result in boredom, diminished agency, and loss of independent thought. Ask your algorithm if fun is right for you.”
Mozillas new AI strategy exists in an uneasy tension of how to build trustworthy tech in an industry obsessed with growth. Can it offer a viable alternative to Big Techs tightly integrated ecosystems while still being the internets moral compass?
Surman thinks so, adding that Mozillas having the same AI debates internally as the world is having outside it: what to do with AI, what not to do, when its useful, when its scary, and how to make tech that’s better for everyone. But instead of putting data centers on the moon, Mozilla hopes to forge a future thats privacy-enhanced, open-source, cheaper, and more environmentally friendly.
“[People say] ‘You’re crazy, that can’t happen, Surman says. But you think we’re crazier to do a collective barn-raising for something that is joyous and great, and you’re going to put data centers on the moon, and we’re the ones who aren’t grounded in reality?”
In 2022, Jennette McCurdy released her memoir I’m Glad My Mom Died, a brutally honest portrait of her life as a former child star, her battle with eating disorders, and, as the title would suggest, her rather complicated relationship with her mother.
The book has spent more than 80 weeks on the New York Times bestseller list with over three million copies sold. It’s currently being adapted into an Apple TV+ series with Jennifer Aniston playing McCurdy’s mom, and McCurdy serving as co-writer, co-executive producer, and co-showrunner.
Adjacent to the massive success of I’m Glad My Mom Died has been McCurdy reclaiming writing, not acting, as her true passion. In her memoir, McCurdy stated her acting career was solely to appease her mother and support her family, an experience she’d later describe as “hellish” and “embarrassing.”
But writing is McCurdy’s truth “North Star” for her creativity.
“Writing has always been in my bones, McCurdy says in the latest episode of Fast Company‘s podcast Creative Control. It’s always been my mode of processing and making sense of the world.
And there’s much to process with McCurdy’s debut work of fiction, Half His Age.
Half His Age follows Waldo, a 17 year old high school student who enters into an affair with her married English teacher, Mr. Korgy. It’s an unflinching and often visceral exploration of power dynamics, desire, and, most of all, to McCurdy, “female rage.”
“That’s what I really tried to explore as thoroughly as I could and as potently as I could,” McCurdy says. “To me, there’s no vessel that’s more potent than a 17-year-old. Feelings are never going to be higher, never gonna be hotter, never gonna be more intense.”
In this episode of Creative Control, McCurdy unpacks her writing process (it’s a full-body endeavor, mind you), the discomfort shes intentionally leaning into with Half His Age, and what it means to take full authorshipand creative controlof her career.
NOTE: Some spoilers ahead!
On her Creative Process
The initial idea for Half His Age came to McCurdy nearly a decade ago. She knew she wanted to explore a relationship between a young girl and her teacher, but that was about it. It wasn’t until around two years ago, as she was trying to write something else, that Half His Age kept bubbling up.
[Cover Image: Random House]
“It was keeping me up at night, frankly. I couldn’t stop thinking about it,” McCurdy says. I said, Im going to give Half His Age a week; I’ll grow tired of it by day three or four; and it will never come to fruition.”
Cut to McCurdy going all-in to write her first draft in a month.
Im such a full bodied writer. I write with emotions. For my first drafts, my inner critic is nowhere to be found, McCurdy says. That’s generally how I know. If I’m feeling really emotionally activated by an idea, that’s my sign its go timeIm so sorry for saying, its go time.
On Making You Uncomfortable
The premise alone of Half His Age could be enough to negate a whole swath of potential readers. The concept of a high schooler entering into a sexual relationship with her teacher is most certainly squirm-worthy. Adding to that is the highly visceral nature of how McCurdy explores this affair and the collateral emotional damage it inevitably brings.
One scene in particular involves Waldo and Mr. Korgy having sex while she’s on her period. Midway through, they’re interrupted and Waldo is forced to hide in a closet while she continues to have her period holding her blood in her hands.
I think it’s a very memorable [scene]. I did want it to feel very visceral and just deeply uncomfortable, McCurdy says. It was important that Waldo experienced something so raw and so ugly because she needed some kind of wake-up call, some kind of rock bottom that could help her piece things together.Broadly speaking, the discomfort in Half His Age is driven by something more universal than cupping your own period blood in a closet. Much of the novel feels like a mediation on gaining autonomy over your own body.
At that young age, you don’t know what [your body] wants, McCurdy says. Its just this complicated process of fully integrating your mind and your body.”
As a woman, so much of our intuition, so much of my intuition, comes from my body and me sitting with it, she adds. And [thats] for better or worse. Sometimes I’m having feelings that I wish I wasn’t having. But always it’s useful information. And that’s definitely a part of Waldos experience throughout the course of the book and her journey.
On Having AuthorityNot ‘Control’
For so much of McCurdys early years, control wasnt part of her vocabulary. In addition to being pushed into an acting career she didnt want, McCurdy recounted stories in her memoir like her mom showering her until she was 18 years old. Fast-forward to today, McCurdy is defining her life and work on her termsalthough she admits to avoiding the word control.
I think I have maybe a slightly negative connotation around control. Not completely, but there’s something in it that feels a bit like grippy,” McCurdy says. “I kind of prefer the word authority.
So how does she define authority at this stage in her life?
When I feel authority, it’s when I allow myself to lead with my body. It’s when I listen to my body, when I take the information that’s it’s giving me, and I sit with it, McCurdy says. For so much of my life, I neglected the cues and the emotions and all that my body was telling me. And now I think, you know what? My body has wisdomthat I don’t got.
Listen to this full episode of Creative Control and many more on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.
Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team in the newspaper.It’s a much different experience for Tye.“I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know,” Tye McOmber said while sitting next to his father at a recent Blackhawks game.Tye McOmber is on the border of Generation Z, born roughly between 1997 to 2012, and Generation Alpha, approximately 2012 to 2024 a sprawling group of people with unique media habits and diverse attitudes on where sports fit into their lives.Together, they form potentially, at least the next generation of sports fans, an almost constant topic of conversation in the offices of every major sports organization. And they have proven to be a tricky target.According to a Morning Consult poll, 20% of Gen-Z adults identify as avid sports fans, compared to 33% of Millennials and 27% of Generation X. One-third of the Gen-Z respondents said they do not follow sports at all. Even among those who are fans, the touchpoints for teams and leagues are changing constantly.“Something that we might have done two or three years ago to capture this audience is changing based on how they consume, the way they consume, the way that content is packaged to them as well,” said Uzma Rawn Dowler, the chief marketing officer for Major League Baseball. “And so we’re always constantly keeping up with the trends and of how we can continue to resonate with this audience in the right way.”
Gen Z, Gen Alpha and sports
Mark Beal, a communication professor at Rutgers University, shows an image of a Zamboni during his presentations on Gen Z and Gen Alpha. He asks his audience what the Zamboni is, and after a while, he provides his perspective.“That is a Gen-Z dream right there,” he says. “You put a Gen Z-er in that between period one and two of a game. By the time they get done they’ve live-streamed it, they’ve shot it, they’ve put it out on TikTok.”In their own distinct voice, too, one that often appeals to a large audience. In the Jan. 28 poll, social media (53%) and streaming services (38%) were the top choices for the Gen-Z respondents when it comes to where they go the most for sports content.Media consumption for Gen Z and Gen Alpha “is unprecedented,” said Beal. The challenge is finding those eyes, and staying in front of them. Especially when it comes to casual sports fans who are perhaps more interested in the latest celebrity post than highlights from games.That means embracing unorthodox connections. Like kids celebrating basketball teams reaching 67 points as part of the “6-7” craze. Or the NFL’s Buffalo Bills posting a video of its rookies identifying characters from Italian brainrot a popular group of internet memes.Gen Z and Gen Alpha gravitate toward personalities, so major sports organizations work with a group of creators to help spread their content.The NBA is hosting more than 200 creators with a collective footprint of more than 1 billion followers for its All-Star festivities this weekend in Los Angeles. They are slated to participate in live broadcasts, in-arena programming and fan experiences.Bob Carney, a senior vice president for digital and social content at the NBA, said the league uses an artificial intelligence-powered social media measurement platform to identify creators for its network.“That’s only the first step,” Carney said. “Once the technology flags someone, our team still evaluates their creativity, authenticity, tone and how naturally they fit into basketball culture. So, it’s an AI-assisted process. The goal is to make sure we never overlook the next creator who is resonating with fans.”The players, who often have their own social media followings, serve as their own network for their sports. The prospective audience matters, Dowler said.“For our growth audiences, we partner with influencers in relevant adjacent spaces,” she said, “whether it’s food, fashion, other culturally relevant sort of spaces to reach that casual perspective fan to bring them into the baseball ecosystem through the side door and feed them that adjacent baseball content through the lens of players or influencers to then ultimately have them convert to be that core fan.”
Where it’s going
Reaching and developing the next generation of sports fans is a collective endeavor.Partnerships play a role. The International Olympic Committee announced a collaboration with Roblox in 2024 that created Olympic World on the popular online gaming platform. Los Angeles Lakers star LeBron James and Los Angeles Dodgers slugger Shohei Ohtani are part of Fortnite, an online game. Major League Baseball also has a partnership with ABCmouse for baseball-themed learning activities for kids.Youth participation also is a vehicle for making new sports fans, and it’s a major reason why MLB has invested heavily in youth baseball and softball programs.“We’re trying to fish where the fish are, quite honestly,” Dowler said.The NBA has been experimenting with using generative AI to create more specialized content think animation for a younger age group, something that wasn’t practical before because of the cost but it’s pursuing a particular look and feel on social media.“On our league-run social channels, we are very deliberate about keeping the content grounded in the same native tools and formats that fans and creators themselves use,” Carney said. “That helps the ecosystem feel organic, authentic, and not overly produced. Where generative AI really comes into play for us is behind the scenes and in purpose-built experiences. We use it to solve problems at scale.”The NHL’s strategy for reaching younger fans leans at least in part on its NHL Power Players, a youth initiative that is in its seventh season.The league uses an application process to create an advisory board of approximately 25 members ranging in age from 13 to 17. There are two virtual meetings every month, in addition to other conversations between the league and the teenagers.“We’ve had people from everywhere from Nova Scotia to Hawaii and everywhere in between,” said Heidi Browning, the chief marketing officer for the NHL. “They’re not necessarily all in hockey towns, which is really incredible for us. And they advise us on everything from marketing to content to technology to social to creators to fan engagement.”The NHL periodically revisits the insights it gleans from the youth board to see how attitudes and behaviors are shifting over time. Browning said she goes to all the meetings, underlying the importance of the program to the league.“(We) are constantly thinking about how can we intentionally listento the next generation of fans because they’re not just younger versions of our previous fans,” Browning said. “They’re actually consuming and connecting and engaging differently than the generations that are older than they are.”
AP sports: https://apnews.com/sports
Jay Cohen, AP Sports Writer
Warp, which builds software to help developers control AI agents and other software from the command line, is rolling out a new tool called Oz to collaboratively command AI in the cloud.
Last year, Warp launched its agentic development environment, which lets programmers command AI agents to write code and other tasks. Developers can also use the software to edit code on their own and run command-line development tools. That release came as many developers became increasingly fond of vibe codingthe process of instructing an AI on what source code should do rather than writing it directlyand the industry produced a variety of tools, including Anthropics Claude Code and Googles Antigravity, aimed at assisting with the process.
But, says Warps founder and CEO Zach Lloyd, most existing agentic development software is geared at individual developers interacting with agents developing code on their own computers. That can make it difficult for teams to collaborate on agent-driven development and even make it hard for managers and colleagues to understand what individual developers already have AI agents working on. It can also make it difficult to guarantee agents are properly configured and securely handling company code and data, even in the face of deliberate attempts to steal data, like external prompt injection attacks meant to deceive AI, Lloyd says.
Right now, with everyone who’s using these agents on their local machines, it’s like the Wild West, he says. You don’t know what they’re doing.
[Image: Warp]
Oz looks to solve that problem by providing secure, cloud-based sandboxes for AI agents to run as they write code, process customer feedback and bug reports, and handle a variety of other tasks, with all of their operations logged and accessible through a Warp app or web interface.
Every time an agent runs, you get a complete record of what it did, Lloyd says.
[Image: Warp]
Through Oz, companies can heavily customize what access employees have to different agents and tweak what permissions agents themselves have to avoid security risks. And agents can be automatically scheduled to run at particular times or in response to particular events, or manually instructed to run as needed, says Lloyd, demonstrating one agent the company uses internally to root out potential fraudulent use of its platform.
Developers can also switch between running particular agents in the cloud or on their own computers, which can be useful for interactive development, and the context of previous interactions and runs is automatically preserved. Since the cloud-based side of Oz is commanded via a standardized interface, locally run agents and other apps can even trigger agents to run in the cloud for purposes like generating code to respond to bug reports or feature requests.
[Image: Warp]
Our view on this is to try to make it really flexible, because companies are going to have lots of different systems and ways of deploying agents, Lloyd says.
Warp says more than 700,000 developers are now using its software, which has expanded from an enhanced command-line terminalthe esoteric, text-based interface long beloved by power users on Linux and MacOSto include tools for knowledge sharing and commanding AI agents. The company declined to share precise revenue numbers but said that annual recurring revenue grew by a factor of 35 last year.
[Image: Warp]
Users of Oz will generally be charged both for cloud computing and for AI inference costs, with limited use of the system also available in Warps free plans, but customers can also work with Warp to use their existing infrastructure or AI models of their choice.
Warp, which reported at the end of last year that its agents have edited 3.2 billion lines of code, is in essence betting that even in an era when vibe coding is making it easier than ever to build custom software, compaies interested in security, ease of use, and fast deployment will still prefer to use its tools for managing their coding agents rather than developing their own in house.
Every company this year that’s building software is going to want some sort of solution to do this, just because it’s such a big potential force multiplier for how software is produced, says Lloyd.
Honda reported Tuesday a 42% drop in profit for the nine months through December, compared to a year earlier, as U.S. President Donald Trump’s tariffs hurt the Japanese automaker’s earnings.Tokyo-based Honda Motor Co.’s profit over the three quarters totaled 465.4 billion yen ($3 billion), down from 805.2 billion yen.That marked the second straight year that profit declined during the period at Honda, the maker of the Accord sedan, Civic compact and Odyssey minivan.Sales for the three quarters dipped 2.2% to 15.98 trillion yen ($102.6 billion) from the previous year. Honda stuck to its full fiscal year profit forecast at 300 billion yen ($1.9 billion).The slowdown in electric vehicles in the U.S. market was one negative factor, according to Honda, while the relatively healthy performance in its motorcycle division worked as a plus.Honda lowered its global EV sales ratio projection for 2030 to 20% from its previous target of 30%. It also said it canceled the development of some EV models, because the EV market was changing.The Trump administration, which has favored the oil and gas industry, has backpedaled on prior programs supporting the proliferation of EVs, dismantling programs that kicked in during the Biden administration, which had encouraged environmentally cleaner cars and trucks.Last year, Trump lowered the tariffs on automobiles and auto parts to 15% from an earlier 25% that he had initially announced. Japan promised to invest $550 billion in U.S. projects.Tariffs are a major blow to Japan’s export-reliant economy, including the automakers. Last week, Japan’s top automaker Toyota Motor Corp. reported a decline in recent profit, and announced that its chief financial officer, Kenta Kon, will become its new chief executive and president.Prime Minister Sanae Takaichi, who took office in October as Japan’s first female leader, scored a landslide parliamentary election victory for the governing party over the weekend. That’s expected to make it easier for her Liberal Democratic Party to push forward on its policies, including bolstering growth by boosting government spending, especially in technology and defense.Honda stock jumped 2.1% in Tuesday’s trading. The Nikkei 225 benchmark finished 2.3% higher, renewing a record high for the second day straight, in a rally set off, in part, by Takaichi’s popularity.
Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama
Yuri Kageyama AP Business Writer
