Months ago, I warned about shadow AI: employees moving faster than their companies, using AI without permission or training, while managers pretended not to notice. The right response was never prohibition but education and better governance. That was only the first signal of something bigger: BYOA or BYOAI, bring your own algorithm or bring your own AI. Now the trend is visible everywhere: workers are embedding their own agents into daily workflows, while companies scramble to bolt on controls after the fact. The comparison with the old BYOD is misleadingthis is not about carrying a device, but about bringing in a cognitive layer that decides, infers, and learns alongside us. Now, recent evidence makes this gap even harder to ignore.
The data backs it up: Microsofts Work Trend Index already noted in 2024 that three out of four employees were using AI, and that 78% of them were bringing it from home, without waiting for corporate tools. This isnt marginal: its the new normal in an overworked environment where AI becomes a cognitive shortcut. The 2025 report goes further, warning that todays workload pushes the limits of the human and that the real frontier organizations will be those that adopt humanagent collaboration as their default architecture. Governance, meanwhile, is still lagging behind.Even so, the soothing corporate narrative (well provide official access and train everyone soon) ignores an uncomfortable fact: BYOAI is not a fad, its an asymmetry of power. Half of all employees admit to using unapproved tools, and they wouldnt stop even if you banned them. The incentive is obvious: less friction, higher performance, and with it, better evaluations and opportunities. This shadow AI is the natural extension of shadow IT, but this time with qualitative consequences: an external model can leak data, yes, but it can also accumulate the organizations tacit knowledgeand walk out the door with the employee the day they leave.
Sociology not technology
The real shift is not technological, its sociological. Most users, the non-experts, will simply adopt whatever OpenAI, Google, Microsoft, Perplexity, Anthropic, or others give them, using those models like cognitive appliances: plug and play, nothing more, and they will share all the data they generate with these companies, that will exploit them (a.k.a. monetize them) to oblivion.
But a different type of professional is already emerging: the truly competent, AI-savvy users who build or assemble their own agents, feed them with their data, fine-tune them, run them on their own infrastructure, and treat them as part of their personal capital. This person no longer uses software: they work with their personal AI. Without it, their productivity, their method, and even their professional identity collapse. Telling them to abandon their agent to comply with a corporate list of approved tools is like telling a professional guitar player to play on a toy guitar. The result will always be worse.
This reality forces companies to rethink incetives. If you want that caliber of talent, you cannot hope to blunt their edge with policy memos. Just as BYOD ended with corporate devices inside secure containers, BYOA will end with enclaves of trusted compute inside the corporate perimeter: spaces where a professionals personal agent can operate with model attestation, sealed weights, clearly defined data perimeters, transparent telemetry, and cryptographic limits. The goal is not to standardize agents, but to make their coexistence possiblesafe for the business, free for the professional.
The prognosis
My prognosis is clear: first of all, contracts will evolve too. Expect algorithmic clauses spelling out the use of personal agents: declaration of models and datasets, isolation requirements, audit rights over outputs that shape key decisions, and obligations of portability and deletion when employment ends. Alongside that, new perks will emerge: compute stipends, inference credits, subsidies for local hardware or edge nodes.
Second, security and compliance will shift from the fantasy of eradicating shadow AI to the reality of managing it: explicit, inventoried, and auditable. Companies that get this sooner will capture the value. Those that dont will keep bleeding talent.
Third, this will exacerbate the competition for talent, and management culture will also need to grow up. The manager who clings to tool uniformity will drive away exactly those employees who make AI a force multiplier. The metric that matters will not be obedience to corporate software lists, but performance that is verifiable and traceable. Do you have employees like this in your company? If so, protect them at all costs. If not, you should be worriedbecause the best talent doesnt even consider working with you.
Leaders will have to learn to evaluate humanmachine outcomes, to decide when to delegate to the agent and when not to, and to design processes where hybrid teams are the default. Ignoring this is not cautionits a gift to your competitors.
Denial is a waste of time
This is why BYOA is not a discipline problem. Its the recognition that knowledge work is already mediated by agents. Denying it is a waste of time. Accepting it means more than licenses and bans: it requires redrawing trust, responsibility, and intellectual property in an economy where human capital literally arrives with its own algorithm under its arm.
The organizations that understand this will stop asking whether they allow people to bring their AI, and start asking how to turn that fact into a strategic advantage. The rest will keep wondering why the best people dont want to, or simply cannot, work without theirs.
Forrest Gumps mama was right when she compared the human experience to a box of assorted chocolates. Its true: You never know what youre gonna get. And these days, the same could be said of my LinkedIn feed.The social networkonce a bland haven for professional connections and job listingshas morphed in the influencer age. Its the only place on Will Smiths internet where youll find entrepreneurial bros preaching hustle culture alongside weirdly inappropriate overshares, clearly fabricated business allegories, and, yes, some personal news related to a new job or promotion. Its no wonder multiple publications have crowned LinkedIn as social medias king of the cringe. (Theres at least one Instagram account dedicated to it, too.)And yet every day Im right there lurking. My M.O. is the same as on every other platform: Im more consumer than creator. You wont find me all up in the videos on TikTok (Suge Knight would approve) and I stopped tweeting around the time the Tesla guy took over. Yet for all of the eye-rolling that my LinkedIn feed provokes, Ive recently come to a humbling realization: the most relentless brand builders, humblebraggers, and engagement farmers seem to be the ones landing opportunities while Im busy scrolling in silence. In this personal season of unemployment, its made me consider rebelling against my natural low-key demeanor and consistently putting myself out thereespecially with the September surge upon us.For the uninitiated, the September surge is that burst of hiring activity between Labor Day and Thanksgiving, right before everything slows down for the holidays. Hiring managers want seats filled so teams can power through Q4 and hit the ground running post-New Years Day. For job seekers, its the golden window. Miss it, and odds are youll still be writing cover letters come January.Normally, I would just keep my head down and continue cold applying. Ive always believed my work and my rep speak for themselves. The irony, of course, is that I work in marketing. My entire career has been about making noise for other peoples brands. Meanwhile, my own? Silent. If hypocrisy could pay rent, Id be set.Thats not to say I havent done well for myself by overshooting goals and being generally dope at my job. But if giving my victories and expertise the silent treatment has taken me this far, I cant help but wonder if my failure to constantly take to the digital mountaintops and big myself up is keeping me out of sight, out of mind. And ultimately, out of a job.As much as I hate to admit it, I know whats at the root of this reluctance: that nagging fear of judgment. Would folks size up my wins? Think Im too proud, too arrogant, too braggy? Will people look down on me during a chapter of struggle? Judge the open-to-work banner on my photo? I know its B.S. as I type it out, but that doesnt make it any less real in my mind. And it certainly doesnt fit the attention economy, where volume often matters more than value.I must admit, taking up digital space has previously worked in my favor. When I announced that I was back on the job market after being laid off, I quickly got two separate offers to tackle short-term copywriting projects. One LinkedIn connection even hit me up about a gig off nothing more than a birthday notification.The September surge dovetails with the Great Lock In, another trend that kicks off toward the end of summer but instead focuses on personal development and accomplishing goals. This year, Im getting in on the Gen-Z popularized movement and stepping up my self-promo. Because the truth is, being your own publicist isnt optional anymore. Ive watched peers land jobs, speaking gigs, mentorships, and adjunct professor roles because they werent afraid to shout themselves out. Meanwhile, Im imagining the opportunities Ive let pass by because I didnt want to be that guy. No more. So this September, Im rewriting the script. Im gonna reflect and remind folks of my past and present wins, highlight interesting peers and developments related to my field, and simply ask for help landing my next role without overthinking. The goal isnt to go viral; its to stop being invisible. If youre LinkedIn shy, let this be your push to do the same. Just dont be cringe, yo.
As you sit in Monday morning traffic or attend yet another boring meeting, youre probably thinking there must be a better, more satisfying, and more profitable way to spend your time. The good news? There absolutely is. The internet has created all sorts of online business opportunities, and now anyone can access them easily and inexpensively. Here are 25 of the best online business opportunities that you can establish anywhere you can find a decent internet connection.
Service-based businesses
1. Virtual assistant services
Think you’re “just” organized? That skill is gold. Executives and entrepreneurs who are too busy to manage their own schedules and correspondence need reliable help to manage their calendars, emails, and administrative tasks.
2. Social-media management
Since you already spend time scrolling through Instagram and TikTok, you can convert that activity into income by offering social-media management services to small businesses, many of which struggle to utilize it effectively and consistently.
3. Freelance writing
Businesses require written content for their websites, communications inside and outside the organization, blog pages, and more. Your ability to write with clarity and persuasiveness opens up an endless stream of work opportunities.
4. Online tutoring or coaching
Your unique expertise in a particular subject qualifies you to teach others through online tutoring and coaching. People will pay to receive specialized knowledge about calculus, guitar, anxiety management, and more through private video sessions.
5. Graphic design services
The introduction of Canva and other AI-driven tools hasn’t eliminated the need for professional designers. Instead, it has increased the standards they must meet. Professional businesses require logos and marketing materials, as well as high-quality visual content.
6. Web development
Every company needs a great website, but many businesses also need their sites to offer tailored features. Your development skills will be in demand regardless of whether you develop websites from scratch or utilize platforms like Webflow.
7. Digital-marketing consulting
Small businesses well understand their need for help with SEO and online advertising yet face uncertainty about the initial steps to take. Your knowledge can be their breakthrough.
8. Online bookkeeping
Numbers aren’t particularly glamorous, but they remain absolutely essential. Owners of small businesses will happily pay a professional to manage their financial records with accuracy.
Content and education
9. Online course creation
Dont give away your expertise for free through Facebook groups or Reddit. Turn it into a structured course and sell it over and over again. Platforms like Teachable make this surprisingly straightforward.
10. YouTube
Building a YouTube audience takes time but your income streams will quickly multiply once you achieve success. Multiple revenue sources include ad earnings and sponsorships, along with affiliate earnings.
11. Podcast production
Starting a podcast is a popular idea, but technical aspects scare most people away. Provide editing and production assistance to others or create a podcast in an area that interests you deeply.
12. Blog monetization
Pick a topic that keeps you engaged for long discussions and maintain regular writing to monetize your blog. This revenue source includes advertising money followed by affiliate marketing earnings and, eventually, sales from your own products.
13. Stock photography
Since you are taking tons of photographs wherever you go, why not make money by licensing them? Stock photo sites pay per download, because businesses always need authentic images.
E-commerce and digital products
14. Drop-shipping store
Through drop-shipping stores, businesses can sell products while suppliers manage fulfillment without maintaining any inventory.
15. Print-on-demand
This involves creating personalized apparel and home goods which are printed and shipped directly to customers following their order placement.
16. Digital product sales
Generate and market digital templates and printables, alongside software tools and mobile applications.
17. Amazon FBA
Get the most out of your Amazon FBA (Fulfillment by Amazon) business by using the companys fulfillment services for storing inventory and handling shipmentsallowing you to focus on sourcing products, marketing, and growing your business.
18. Subscription box curation
This is a fun and potentially lucrative business where you can curate unique products. You can group anything from chocolate bars from around the world, to unique beauty items, to interesting tech gadgetsall for regular delivery to subscribed members.
Technology and innovation
19. SaaS development
Develop SaaS (software as a service) products that address particular business needs and generate revenue through ongoing subscription payments.
20. App development
Develop mobile applications targeted at businesses or consumers, with revenue models based on sales or in-app purchases.
21. Online marketplace creation
Develop niche online marketplaces to connect buyers with sellers and generate revenue from transaction fees.
22. Chatbot development
Develop AI-driven chatbots to serve as automated customer support systems for companies.
Specialized services
23. Translation services
Deliver language translation solutions for written documents and digital content, including websites and multimedia files.
24. SEO audit services
Boost business search engine rankings with technical reviews and actionable suggestions.
25. Online event planning
Manage virtual conferences along with webinars and digital networking events for a variety of different organizational needs.
By Peter Economy
This article originally appeared on Fast Company‘s sister publication, Inc.
Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
Klarnas time has finally come.
After postponing its plans to go public earlier this year, Swedish fintech company Klarna will IPO on Wednesday. The companyknown for its buy now, pay later servicesalong with some of its existing shareholders will offer more than 34 million shares, priced at $40 a piece. That could give it an overall value of around $15 billion.
Thats a fall from the lofty $46 billion valuation it fetched four years ago at the height of the pandemic-fueled buy now, pay later rush. But despite the haircut, the company is on less frothy ground, and many investors are waiting with bated breath for the stock to start trading a full 20 years after it was founded.
That includes Mattias Ljungman, cofounder and Managing Partner at Moonfire, who was one of the earlier investors in Klarna. In 2012, Ljungman was a cofounder and partner at Atomico, which has grown into one of Europes largest venture funds, and led the companys investment in Klarna during its Series E funding roundwhich pushed its valuation over $1 billion and into unicorn territory for the first time.
Ljungman tells Fast Company that now, nearly a decade and a half since he led that investment at Atomico, he remembers that the companys founders were what initially attracted him to Klarna.
Founding attraction
The main thing was the founders. They had some really exciting people with the capability to drive transformative change in the market. Sebastian [Siemiatkowski, Klarnas cofounder and CEO] had it in spadeshes relentless, tenacious, passionate, and he was fixated on his vision, Ljungman says. Thats what was really remarkable, the ability to have that kind of focus.
He adds that the company’s other cofounders, Niklas Adalberth and Victor Jacobsson, shared those traits as well, adding that they were and remain great people and great operators.
What was cool was the opportunity that they sawmost people, when they think about payments, they think Visa or Mastercard. These are huge businesses, and they built out the rails for payment processing, he says. What Klarna did was build out a separate set of rails for commerce.
Whats next for Klarna
Ljungman sees Klarnawhich has become fairly ubiquitous as a payment option in many parts of the worldas a viable third player against the likes of Visa and Mastercard. For merchants, too, using Klarna has some advantages over those two. Specifically, he says, it gives them more insight into the behavior and purchase history of customers, allowing for targeted marketing efforts, and it can also help facilitate more sales by offering consumers a choice other than cash or using a card. Its become a sort of conversion engine for merchants, he says. Its almost like an ROI machine.
He also notes that the IPOs timing comes as the markets, and world at large, have largely come to terms with the wild new changes and economic policies being implemented in the United States. The Trump administrations Liberation Day tariffs were a big reason the initial IPO date was pushed back, but now that the dust has settled, and other companieslike Circle and Figmahave also gone public, Klarnas leadership likely feels like this is the time to push ahead.
In some ways, its a celebration of tech companies and the global belief in those companies. If anything, it proves the strength of the tech ecosystem, he says.
As for Klarnas next big challenge? Its probably going to be breaking through in the U.S., where the company has just recently started to ramp up its efforts. That will take time and considerable resources, Ljungman warns, but having seen what the company has been able to do in other markets, he wouldnt bet against success.
Ive seen that in market after market, they become really successful, he says. Every time, theyve nailed it.
SUVs are undoubtedly practical, but they can often be a bore. What if you also want sporty performance from your family-hauler? Surprisingly, your best bet might just be an electric SUV. Thanks in part to the inherent advantages of EV powertrain design, hair-raising acceleration is no longer exclusive to low-slung exotics. Plus, many automakers are now making well-rounded performance SUVs that also provide improved handling, stronger braking and sportier aesthetics. Edmunds’ auto experts have rounded up four of their favorites. The vehicles are listed in ascending order of price, which includes destination fees.
This photo provided by Ford shows the 2025 Mustang Mach-E GT. This electric SUV backs up its Mustang name with 480 horsepower, a sport-tuned suspension, and more. [Photo: courtesy Ford Motor Co. via AP]
2025 Ford Mustang Mach-E GT
The Ford Mustang Mach-E GT model packs more than enough performance to do its iconic name justice. The standard GT dishes out 480 horsepower and 600 lb-ft of torque, while an optional Performance upgrade elevates the latter figure to a hearty 700 lb-ft. In Edmunds’ testing, it helped the Mach-E GT sprint from zero to 60 mph in just 3.7 seconds.To ensure that the rest of the vehicle can keep up with the powertrain, Ford has also outfitted the Mach-E GT with a sport-tuned adaptive suspension, high-performance brakes, and sport seats up front, all of which are standard. Its hunkered-down stance also makes the Mach-E GT both look and handle more like a long hatchback rather than a towering SUV. The Mach-E GT’s EPA-estimated 280 miles of range should also be enough for most folks’ needs.2025 Ford Mustang Mach-E GT starting price: $56,490
This photo provided by Chevrolet shows the 2025 Blazer EV SS. Chevy says the SS version of the Blazer EV can rocket from 0 to 60 mph in just 3.4 seconds. [Photo: courtesy General Motors via AP]
2025 Chevy Blazer EV SS
Chevrolet introduced its Blazer EV last year. It’s a sensible pick for an electric SUV. But you’ll be a lot more excited to drive the new high-performance 2025 Blazer EV SS. The Blazer SS flips the script with a huge increase in horsepower, uprated front brakes, and a thoroughly revamped suspension that adds stability and precision to spirited drives.With up to 615 horsepower available in Wide Open Watts (or WOW) launch control mode, the Blazer EV SS claims the title of the most powerful SS-badged vehicle ever produced by Chevrolet. It isn’t as track-focused as some other performance-tuned electric SUVs, but the SS does win some points back for its comfortable ride and seriously zippy 3.4-second 0-60 mph time. It also offers an impressive EPA-estimated 303 miles of range on a full charge.2025 Chevy Blazer EV SS starting price: $62,095
This photo provided by Kia shows the 2024 EV6 GT. The GT version of Kia’s electric crossover SUV gets a boost in power for 2025, bringing it to a max of 641 horsepower. [Photo: courtesy Kia America via AP]
2025 Kia EV6 GT
Kia’s high-performance version of its all-electric EV6 is called the GT. The 2025 model is particularly compelling because of several updates. It starts with an increase in power, which is now a maximum output of 641 horsepower. That brings its power level up to par with the Hyundai Ioniq 5 N the EV6 GT’s corporate cousin and yields an estimated 3.3-second sprint to 60 mph. The 2025 EV6 GT also offers a mode that emulates the sound and shifting experience of a gas-powered engine. A taunt adaptive suspension and bigger brakes add to the EV6 GT’s performance-oriented vibe.Although it shares much of its mechanical hardware with the Ioniq 5 N, the EV6 GT’s futuristic styling provides more visual drama without significantly compromising occupant comfort. The Kia-estimated 231 miles of range gives it a slight edge over the Hyundai, and the EV6 GT delivers similarly swift fast-charging times.2025 Kia EV6 GT starting price: $65,295
This photo provided by Hyundai shows the 2025 Ioniq 5 N. The N version of the Ioniq 5 makes up to 641 horsepower and comes with grippy tires and powerful brakes. [Photo: courtesy Hyundai Motor America via AP]
2025 Hyundai Ioniq 5 N
Hyundai’s hot-rodded crossover SUV retains all of the creature comforts and retro-inspired design of the standard Ioniq 5 while adding a big dose of excitement to the proceedings. With up to 641 horsepower on tap, the Ioniq 5 N needed just 3.3 seconds to get from 0 to 60 mph in Edmunds’ testing. Sticky performance tires, a track-tuned adaptive suspension, and massive brakes also make the Ioniq 5 N feel more like a muscle-bound hot hatch when put through its paces on a twisty back road, and racy bodywork ensures that it looks the part while doing so.But what really makes this performance electric SUV stand out from the pack is its ability to convincingly replicate the sounds and sensations of a traditional internal combustion performance vehicle, right down to the pops and crackles emanating from the virtual exhaust system and the shove that comes with a simulated gear change at full throttle. Its EPA-estimated 221 miles of range is a bit low for a contemporary EV in this price range, but Hyundai says it takes just 18 minutes to replenish the battery from 10% to 80%.2025 Hyundai Ioniq 5 N starting price: $67,800
Edmunds says
High-performance trims tend to include all of the available bells and whistles by default, which raises the bottom line. If you’re looking for a more affordable alternative to a particular model, it’s worth doing some research to determine whether your must-have features performance-related or otherwise can be added as options in less costly trims.
This story was provided to The Associated Press by the automotive website Edmunds. Bradley Iger is a contributor at Edmunds.
Bradley Iger, Edmunds
Magnum CEO Peter ter Kulve dismissed any talk of selling Ben & Jerry’s on Wednesday and said he was focused on reclaiming market share and growing sales as the spin-off of the new Magnum Ice Cream Company from Unilever approaches.
Unilever expects the ice cream business, which includes brands such as Magnum, Ben & Jerry’s, Wall’s and Cornetto, to command just over a fifth of the around $88 billion global ice cream market and compete with rivals such as Nestle-backed Froneri.
Magnum is already operating separately to Unilever and after years of declining ice cream market share and stagnant profits, ter Kulve said the shift has been a game changer, allowing the company to invest in supply chains, sales and distribution.
“Last year, we had a massive (market) share step up,” ter Kulve said.
Ben & Jerry’s seized the spotlight at an investor day ahead of the mid-November listing on Tuesday, renewing a call for its own spin-off after years of clashes over the U.S. brand’s vocal position on Gaza.
Asked about an approach to Unilever led by Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield to buy the brand last year, Magnum CEO ter Kulve said: “I have not been privy to any discussion between Unilever and Ben & Jerry.”
“Ben & Jerry’s is not for sale,” ter Kulve said.
Unilever’s CEO Fernando Fernandez is trying to shake up the consumer goods conglomerate by streamlining management and boosting margins. It will retain less than 20% of the ice cream business after it has been listed.
Magnum’s CFO Abhijit Bhattacharya said the split was a win-win for both entities with Unilever’s portfolio becoming more focused and Magnum, concerned only with ice cream, having the opportunity to improve margins.
Bhattacharya said the terms of the demerger, under which every Unilever shareholder will get a relative stake in Magnum, shields the company from market volatility that an initial public offering might usually face.
“Basically we know our future shareholders, at least on day one,” Bhattacharya said. “So the demerger actually de-risks us from the market vagaries of an IPO.”
Alexander Marrow and Lisa Jucca, Reuters
Fast Companys 11th annual Innovation Festival lands in New York City next week, but theres still plenty of time to buy your pass and build your schedule. In case you missed it, we’ve added some exciting new speakers to our agenda including actor Michael Chiklis; X Games CEO Jeremy Bloom; Jimmy Fallon and Bozoma Saint John; professor and author Brené Brown, and lead singer of OK Go Damian Kulash. Check out their sessions below. And see the full Innovation Festival agenda on our events page:
Preaching to Hollywood: Faith, Fans, and the Future of Film with Angel StudiosFeaturing Michael Chiklis, actor; and Neal Harmon, CEO, Angel Studios
Religion continues to be a hot-button topicand a lucrative market. So what role should it play in Hollywood? Angel is becoming one of the most talked-about film studios in the industry. Rebranded from the bankrupt streaming service VidAngel, the studio has found considerable success among a religious demographic. But let cofounder and CEO Neal Harmon tell the story. Angels vision and what they produce is broader than religionfor example, their latest movie The Senior starring Michael Chiklis. In this candid conversation, youll hear how Angel is using a fan-driven model to vote on which projects the studio produces, their plans to go public, and how theyre finding a place in Hollywood at a time when religion has become such a loaded word.
The Art of Creative Problem-Solving with OK Go’s Damian KulashFeaturing Damian Kulash, musician and lead singer/guitarist, OK Go; and Karl Lieberman, global chief creative officer, Wieden+Kennedy
From zero-gravity music videos to treadmill choreography that broke the internet, the band OK Go has redefined what it means to fuse art, technology, and sheer imaginationand lead singer Damian Kulash has learned a thing or two about creative problem-solving along the way. In this town hallstyle session moderated by Wieden+Kennedy’s global chief creative officer Karl Lieberman, attendees are welcome to take the mic and ask their questions around creative roadblocks. You’ll walk away with practical insights on unlocking ingenuity, embracing constraints, and applying creative problem-solving to challenges big and small.
On Strong Ground: Brené Brown’s Lessons in Leading with Courage
Featuring Brené Brown, research professor, The University of Texas at Austin; and author, Strong Ground
In today’s highly turbulent times, Brené Brown is reimagining what courageous leadership looks like. In her forthcoming book Strong Ground, Brown draws on her global experience guiding more than 150,000 leaders to reveal how connection, discipline, and accountabilitynot performative toughnessare the true foundations of sustainable leadership. Join this one-on-one conversation for deeply human insights rooted in research and illustrated through powerful stories, along with practical strategies for fostering trust and developing the courage to unlearn and relearn in an increasingly unpredictable world.
Staying “On Brand” with Jimmy Fallon and Bozoma Saint John
Featuring Jimmy Fallon, Executive Producer and Host, On Brand with Jimmy Fallon; and Bozoma Saint John, Chief Marketing Officer and Mentor, On Brand with Jimmy Fallon
Jimmy Fallon is ready to get down to businessand he’s bringing us along for the ride. On Brand with Jimmy Fallon is the Late Night host’s new unscripted reality series on NBC where he launches a marketing firm and brings on top-tier creatives to reimagine marketing. And serving as a mentor to the competing creatives is Bozoma Saint John, former chief marketing or brand officer at companies including Netflix, Uber, and Beats by Dre. Hear from Fallon and Saint John on what they’ve found resonates in today’s ever evolving cultural landscape and what it takes for a brand to break through.
The Next Play: Reinventing Sports Entertainment
Featuring Jeremy Bloom, CEO, X Games; Gotham Chopra, Filmmaker and Cofounder, Religion of Sports; and Andrea Hopelain, SVP and General Manager of Marketing and Commercial, EA Sports
From stadiums to screens, sports are evolving faster than everand the business of fan engagement is being rewritten in real time. In this conversation, hear from three leaders shaping the future of sports entertainment: Jeremy Bloom, CEO of X Games, on the future of AI in sports; Gotham Chopra, cofounder of Religion of Sports, on storytellings power to turn athletes into cultural icons; and Andrea Hopelain, SVP of brand and publishing at EA Sports, on building the next generation of interactive fandom. Together, theyll unpack how technology, media, and culture are colliding to create new experiences, new audiences, and new revenue streamsrevealing whats at stake for brands, athletes, and fans in a rapidly shifting industry.
Visit the Innovation Festival events page for the full agenda. And be sure to lock in our late rate to save $200 on your Innovation Festival pass.
A South Korean charter plane left for the U.S. on Wednesday to bring back Korean workers detained in an immigration raid in Georgia last week.A total of 475 workers, more than 300 of them South Koreans, were rounded up in the Sept. 4 raid at the battery factory under construction at Hyundai’s sprawling auto plant. U.S. authorities released video showing some being shackled with chains around their hands, ankles and waists, causing shock and a sense of betrayal among many in South Korea, a key U.S. ally.South Korea’s government later said it reached an agreement with the U.S. for the release of the workers.
Korean workers will be brought back home after days of detention
South Korean TV footage showed the charter plane, a Boeing 747-8i from Korean Air, taking off at Incheon International Airport, just west of Seoul. South Korea’s Foreign Ministry said it was talking with U.S. officials about letting the plane return home with the released workers as soon as possible. But it said the plane cannot depart from the U.S. on Wednesday as South Korea earlier wished due to an unspecified reason involving the U.S. side.The Korean workers are currently being held at an immigration detention center in Folkston in southeast Georgia. South Korean media reported that they will be freed and moved to Atlanta to take the charter plane.South Korean officials said they’ve been negotiating with the U.S. to win “voluntary” departures of the workers, rather than deportations that could result in making them ineligible to return to the U.S. for up to 10 years.The workplace raid by the U.S. Homeland Security agency was its largest yet as it pursues its mass deportation agenda. The Georgia battery plant, a joint venture between Hyundai and LG Energy Solution, is one of more than 20 major industrial sites that South Korean companies are currently building in the United States.Many South Koreans view the Georgia raid as a source of national disgrace and remain stunned over it. Only 10 days earlier, South Korean President Lee Jae Myung and U.S. President Donald Trump held their first summit in Washington on Aug. 25. In late July, South Korea also promised hundreds of billions of dollars in U.S. investments to reach a tariff deal.Experts say South Korea won’t likely take any major retaliatory steps against the U.S., but the Georgia raid could become a source of tensions between the allies as the Trump administration intensifies immigration raids.
South Korea calls for improvement in U.S. visa systems
U.S. authorities said some of the detained workers had illegally crossed the U.S. border, while others had entered the country legally but had expired visas or entered on a visa waiver that prohibited them from working. But South Korean experts and officials said Washington has yet to act on Seoul’s yearslong demand to ensure a visa system to accommodate skilled Korean workers needed to build facilities, though it has been pressing South Korea to expand industrial investments in the U.S.South Korean companies have been relying on short-term visitor visas or Electronic System for Travel Authorization to send workers needed to launch manufacturing sites and handle other setup tasks, a practice that had been largely tolerated for years.LG Energy Solution, which employed most of the detained workers, instructed its South Korean employees in the U.S. on B-1 or B-2 short-term visit visas not to report to work until further notice, and told those with ESTAs to return home immediately.During his visit to Washington, South Korean Foreign Minister Cho Hyun met representatives of major Korean companies operating in the U.S. including Hyundai, LG and Samsung on Tuesday. Cho told them that South Korean officials are in active discussions with U.S. officials and lawmakers about possible legislation to create a separate visa quota for South Korean professionals operating in the U.S., according to Cho’s ministry.Trump said this week the workers “were here illegally,” and that the U.S. needs to work with other countries to have their experts train U.S. citizens to do specialized work such as battery and computer manufacturing.Atlanta immigration attorney Charles Kuck, who represents four of the detained South Korean nationals, told The Associated Press on Monday that no company in the U.S. makes the machines used in the Georgia battery plant. So they had to come from abroad to install or repair equipment on-site work that would take about three to five years to train someone in the U.S. to do, he said.The South Korea-U.S. military alliance, forged in blood during the 1950-53 Korean War, has experienced ups and downs over the decades. But surveys have shown a majority of South Koreans support the two countries’ alliance, as the U.S. deployment of 28,500 troops in South Korea and 50,000 others in Japan has served as the backbone of the American military presence in the Asia-Pacific region.During a Cabinet Council meeting on Tuesday, Lee said he felt “big responsibility” over the raid and expressed hopes that the operations of South Korean businesses won’t be infringed upon unfairly again. He said his government will push to improve systems to prevent recurrences of similar incidents in close consultations with the U.S.
Hyung-Jin Kim and Kim Tong-Hyung, Associated Press
Are you overly reliant on an emotional-support lol at the end of a text? Do you stop yourself from adding lol to work emails and Slack messages? Are you, by chance, a millennial?
Those three small letters have become the topic of a generational debate that has been dividing the internet in recent months. The conversation started earlier this year across X, Threads, and Reddit when one user suggested: Millennials use lol like STOP at the end of a telegram lol.
In the comments millennials quickly defended their favorite acronym. What of it? one wrote. Hold steady lads, another added. In a culture that has taken everything from you, never let them strip you of your lols.
What of it?— Skylar Romines (@skylarromines) June 4, 2025
The debate resurfaced on TikTok when creator Anna Gaddis backed the use of lol and its many functions. Millennials invented the language so how about no one tells us anything, one commenter wrote. They will never erase our culture lol, added another.
@annagaddis And we wont stop! lol. #lol #millennial #humor original sound – Anna Gaddis
LOL entered the Oxford English Dictionary in 2011 (Merriam-Webster also lists it in all caps, noting that the all-lowercase version is considered a variant). Since then, its meaning has shifted from signaling laughter to acting as punctuation. Lol is to millennials as . . . is to boomers, explained one X user. But it often does much more.
Lol is to millennials as is to boomers— Anna Carter NYC (@meetannacarter) June 5, 2025
Some sentences need an lol at the beginning or end to set tone. Without the cues of expression, tone of voice, and body language, text can feel flator harsh. Thats where the three letters carry weight.
It can be hard to decipher whether the person youre texting is joking or deadly serious, happy or mad. This is where the three little letters do the most heavy lifting.
For example: I need to ask you something. Aggressive, direct, anxiety-inducing.
Whereas, I need to ask you something lol. Lighthearted, curious, friendly.
A federal court has ruled that embattled Federal Reserve Gov. Lisa Cook can remain in her position while she fights President Donald Trump’s efforts to fire her.The ruling, which will almost certainly be appealed, is a blow to the Trump administration’s efforts to assert more control over the traditionally independent Fed, which sets short-term interest rates to achieve its congressionally mandated goals of stable prices and maximum employment. Congress has also sought to insulate the Fed from day-to-day politics.U.S. District Judge Jia Cobb late Tuesday granted Cook’s request for a preliminary injunction blocking her firing while the dispute makes its way through the courts. Cobb ruled that Cook would likely prevail in the lawsuit she filed late last month to overturn her firing.Trump, a Republican, said he was firing Cook on Aug. 25 over allegations raised by one of his appointees that she committed mortgage fraud related to two properties she purchased in Ann Arbor, Michigan, and Atlanta in 2021, before she joined the Fed. Cook is accused of saying the properties were “primary residences,” which could have resulted in lower down payments and mortgage rates than if either was designated a second home or investment property.The White House insisted Trump had the right to fire Cook.“President Trump lawfully removed Lisa Cook for cause due to credible allegations of mortgage fraud from her highly sensitive position overseeing financial institutions on the Federal Reserve Board of Governors,” White House spokesman Kush Desai said Wednesday in a statement. “This ruling will not be the last say on the matter, and the Trump Administration will continue to work to restore accountability and confidence in the Fed.”But Cobb ruled that the allegations likely weren’t sufficient legal cause to fire Cook. Under the law governing the Fed, governors can only be removed “for cause,” which Cobb said was limited to actions taken during a governor’s time in office.The “removal of a Federal Reserve Governor extends only to concerns about the Board member’s ability to effectively and faithfully execute their statutory duties, in light of events that have occurred while they are in office,” Cobb wrote. Cobb was appointed by President Joe Biden, a Democrat.“President Trump has not stated a legally permissible cause for Cook’s removal,” the ruling added.The decision means Cook will be able to participate in the Fed’s meeting Sept. 16-17, when it is expected to reduce its key short-term rate by a quarter-point to between 4% and 4.25%.Federal Reserve governors aren’t like cabinet secretaries and the law doesn’t allow a president to fire them over policy disagreements or because he simply wants to replace them. Congress sought to insulate the Fed from political pressure, the court noted, by giving Fed governors long, staggered terms that make it unlikely a president can appoint a majority of the board in a single term.“Allowing the President to unlawfully remove Governor Cook on unsubstantiated and vague allegations would endanger the stability of our financial system and undermine the rule of law,” Cook’s lawyer, Abbe Lowell, said in a written statement. “Governor Cook will continue to carry out her sworn duties as a Senate-confirmed Board Governor.”The court also directed the Fed’s board of governors and its chair, Jerome Powell, “to allow Cook to continue to operate as a member of the Board for the pendency of this litigation.”Lowell had argued in court filings that Cook was entitled to a hearing and a chance to respond to the charges before being fired but was not provided either. The court agreed that she was not provided due process by the Trump administration. Her lawsuit denied the charges but did not provide more details.The case could become a turning point for the 112-year-old Federal Reserve. No president has sought to fire a Fed governor before. Economists prefer independent central banks because they can do unpopular things like lifting interest rates to combat inflation more easily than elected officials.Many economists worry that if the Fed falls under the control of the White House, it will keep its key interest rate lower than justified by economic fundamentals to satisfy Trump’s demands for cheaper borrowing. That could accelerate inflation and could also push up longer-term interest rates, such as those on mortgages and car loans. Investors may demand a higher yield to own bonds to offset greater inflation in the future, lifting borrowing costs for the U.S. government, and the entire economy.If Trump can replace Cook, he may be able to gain a 4-3 majority on the Fed’s governing board. Trump appointed two board members during his first term and has nominated a key White House economic adviser, Stephen Miran, to replace Adriana Kugler, another Fed governor who stepped down unexpectedly Aug. 1. The Senate Banking Committee is scheduled to vote Wednesday on Miran’s nomination.Trump has said he will only appoint to the Fed people who will support lower rates.Trump has repeatedly attacked Powell and the other members of the Fed’s interest-rate setting committee for not cutting the short-term interest rate they control more quickly. It currently stands at 4.3%, after Fed policymakers reduced it by a full percentage point late last year. Trump has said he thinks it should be as low as 1.3%, a level that no Fed official and few economists support.Powell recently signaled that the central bank was leaning toward cutting its rate at its meeting next week.Cook is the first Black woman to serve as a Fed governor. She was a Marshall Scholar and received degrees from Oxford University and Spelman College, and prior to joining the board she taught at Michigan State University and Harvard University’s Kennedy School of Government.
AP writer Will Weissert contributed to this report.
Christopher Rugaber and Lindsay Whitehurst, Associated Press
