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Last week, Google allegedly instructed contract workers evaluating Gemini not to skip any prompts, regardless of their expertise, TechCrunch reports based on internal guidance it viewed. Now, contractors have allegedly been instructed not to skip prompts that require specialized domain knowledge and to rate the parts of the prompt you understand, adding a note that its not an area they have knowledge in. Apparently, the only times contractors can skip now are if a big chunk of the information is missing or if it has harmful content. Google filed a statement to Engadget, saying its raters perform a wide range of tasks across many different Google products and platforms. They provide valuable feedback on more than just the content of the answers, but also on the style, format and other factors. Mat Smith Get this delivered daily direct to your inbox. Subscribe right here! The biggest tech stories you missed Sonic the Hedgehog 4 movie confirmed by Paramount DJI evades US ban but has one year to prove its products arent a national security threat The Steam Winter Sale is here to take all your money Elevation Labs TimeCapsule is a waterproof 10-year battery case for your AirTag A literal set and forget. Lenovo Elevation Lab has released an accessory for the Apple AirTag that extends its battery life by up to 10 years and makes it waterproof. The TimeCapsule contains your AirTag and two AA batteries. You dont need to open your AirTag and tinker with it you only have to remove its backplate and coin battery before attaching it to the case. As you can see, it will make your tracking device a lot bigger and considerably heftier, so its mostly ideal for use with large objects, such as vehicles and big suitcases. Peace of mind for $20 plus two AAs. Continue reading. Honda is unveiling two EV prototypes at CES 2025 The concepts broke cover last year. Honda is officially introducing two Series 0 electric vehicle prototypes at CES next year, and the company says theyll be available for purchase around the world sometime in 2026. The vehicles will be based on the futuristic-looking concepts the company presented at CES 2024, including a flagship model called the Saloon, which featured a low profile and aerodynamic design. Continue reading. Lenovos leaked ThinkBook Plus unrolls extra screen space The company teased a rollable laptop concept in 2022. Lenovo According to images shared by leaker Evan Blass, Lenovos sixth-generation ThinkBook Plus will have an extendable rolling display. The company first teased a rollable laptop concept in 2022. The display can extend and unroll until you effectively have two screens stacked on top of each other. Lenovos images show a video call open on the top part of the display, and what looks like a PowerPoint presentation on the bottom. It looks a little weird. Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-121541903.html?src=rss
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Marketing and Advertising
The Occupational Safety and Health Administration has reached a settlement with Amazon about alleged hazardous workplace conditions at ten of the tech giant's facilities. Under the terms of the settlement, Amazon will pay a penalty of $145,000 and must implement "corporate-wide ergonomic measures" to reduce the risk of worker injuries. OSHA will also continue inspecting the facilities for the next two years. On the government side of the agreement, OSHA is withdrawing nine of its ten ergonomic citations against the company. Ergonomic injuries are also known as musculoskeletal disorders. These can include sprains and strains experienced on the job. A rep from the Department of Labor told ABC News that this settlement is the "largest of its kind" and "will resolve all outstanding ergonomic litigation" against Amazon. However, it will not impact a separate investigation into Amazon allegedly concealing workplace injuries that is currently underway at the U.S. Attorney's Office for the Southern District of New York. Amazon has denied those charges. Amazon's workforce also made news this week as strikes began at multiple facilities in California, Georgia, Illinois and New York. Members of the Teamsters union organized the effort, with several union chapters voting yesterday to take action against the company. The Teamsters had called on Amazon to negotiate around working conditions, wages and benefits, asking the company to agree to bargaining dates for a contract by December 15. Local journalists from Hell Gate captured footage of the first day of strikes in Queens, NY, showing a peaceful picket line being broken by local police, who reportedly erected barricades to allow contractors to enter and leave the Amazon distribution center. If your package is delayed during the holidays, you can blame Amazons insatiable greed," Teamsters General President Sean M. OBrien said in a statement from the organization. "We gave Amazon a clear deadline to come to the table and do right by our members. They ignored it."This article originally appeared on Engadget at https://www.engadget.com/big-tech/amazon-to-pay-osha-145000-in-workplace-safety-settlement-230933629.html?src=rss
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Marketing and Advertising
What started off as a quirky pharmacy mascot has evolved into a cultural phenomenon, culminating in November 2024s Simifest, a music festival blurring the lines between brand marketing and grassroots fandom. Dr. Simi, the cheerful, mustachioed mascot of Mexicos Farmacias Similares, is a familiar figure seen dancing outside pharmacy doors to promote the chains low-cost generic medications. (Farmacias Similares operates over 9,500 stores in Mexico and other Latin American countries.) In recent years, fans transformed him into an unlikely icon of concert culture, tossing plush Dr. Simi dolls at music stars like Lady Gaga and Rosalía as gestures of admiration. It turned the pharmacy mascot into a viral sensation.Rather than dismissing the fan-led movement, Farmacias Similares leaned into it, creating a festival celebrating Dr. Simis role in pop culture. In addition to acts like Anderson. Paak, Jungle, Ely Guerra and Technicolor Fabrics, the Mexico City event offered more than just a nod to the pharmacy chain; it featured cosplay contests, fan art and plenty of opportunities to interact with Dr. Simi. Its a lesson in harnessing the energy of customers who co-opt and reinterpret brand symbols to express broader values. With consumers increasingly skeptical of traditional marketing, Simifest shows how to foster spaces where audiences feel seen, heard and free to play.Some of todays most resonant brand narratives arent top-down campaigns but emergent, co-created stories that thrive on social medias participatory dynamics. Dr. Simis evolution from pharmacy mascot to cultural icon reflects a deeper societal shift: people crave experiences that blend humor, authenticity and community. By embracing this shift, Farmacias Similares transformed a corporate mascot into a symbol of fun, connection and national pride. Other brands: time to release control and let consumers lead the way?!
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Marketing and Advertising
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