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2024-12-14 22:37:20| Engadget

According to a report from Reuters, president-elect Donald Trumps transition team is trying to kill a rule set by the National Highway Traffic Safety Administration (NHTSA) that requires automakers to report crashes if advanced driver assistance technology or automated driving systems were in use within 30 seconds of the crash. The NHTSA issued the Standing General Order in 2021, stating that its goal is to gather data that could help it identify potential safety issues.  The data has been used in investigations into crashes involving six companies so far, including Tesla and GMs Cruise (which is shutting down its robotaxi program as of this week). Tesla despises the reporting requirement and believes the data could be misleading to consumers, Reuters reports, citing sources close to Tesla executives. In a document seen by Reuters, the transition team in charge of making a 100-day strategy for automotive policy reportedly recommended that the incoming administration repeal the requirement, saying it calls for excessive data collection.  Its unknown whether Elon Musk who donated over $250 million to help Trump get elected and was chosen to lead the new Department of Government Efficiency alongside Vivek Ramaswamy had any hand in the recommendation. Tesla has reported over 1,500 crashes, and accounted for 40 out of 45 fatal crashes reported to the NHTSA, Reuters reports. But, according to University of South Carolina law professor Bryant Walker Smith, who spoke to Reuters, Tesla has more cars on the road with advanced driver assistance technology and collects more real-time crash data than other companies, which could make for a disproportionate number of incidents reported.This article originally appeared on Engadget at https://www.engadget.com/transportation/trumps-team-reportedly-wants-to-end-nhtsa-reporting-requirement-for-car-crashes-involving-automated-systems-213720835.html?src=rss


Category: Marketing and Advertising

 

2024-12-14 21:00:52| Engadget

The holiday season has barely begun, but some of us are already getting ready for CES 2025. Shortly after New Years Day, many from the Engadget team will be packing our bags to fly to Las Vegas, where well be covering techs biggest annual conference. As usual, our inboxes are already flooded with pitches from companies that are planning to be there, and our calendars are filling up with appointments for briefings and demos. Based on our experience, as well as observation of recent industry trends, its fairly easy to make educated predictions about what we might see in January. Over the years, the focus of the conference has spanned areas like TVs, cars, smart home products and personal health, with a smattering of laptops and accessories thrown in. At CES 2025, we expect to see AI get even more pervasive in all areas of the show floor. But we are also likely to get the usual slew of new processors and subsequent laptops, as well as all manner of wearables, trackers, bathroom appliances and massage chairs. Oh, the massage chairs. If youre already looking ahead to 2025 and are studiously researching what might be coming in January, heres a taste of what our team expects to see at the show. New video cards from AMD and NVIDIA Theres no doubt 2025 is going to be a momentous year for PC gamers. NVIDIA is expected to debut its long-awaited RTX 5000 video cards at CES, while AMD CEO Lisa Su has confirmed well see next-generation RDNA 4 GPUs early next year. Of the two companies, AMD could use the upgrade more. Its last batch of Radeon 7000 cards were decent mid-range performers, but they lagged far behind NVIDIAs hardware when it came to ray tracing, and AMDs FSR 3 upscaling also couldnt compete with NVIDIAs AI-powered DLSS 3. "In addition to a strong increase in gaming performance, RDNA 4 delivers significantly higher ray-tracing performance and adds new AI capabilities, AMD CEO Lisa Su said in an October earnings call. As for NVIDIAs new hardware, a rumor from the leaker OneRaichu (via DigitalTrends) suggested that the RTX 5090 could be up to 70 percent faster than the RTX 4090. (Thats a GPU that I previously described as having unholy power.) They also note that other high level cards could see 30 to 40 percent performance bumps. Those gains might be enough to tempt wealthy RTX 4090 owners to upgrade, but RTX 4070 and 4080 owners might want to skip this generation. For NVIDIA holdouts with RTX 3000 and earlier GPUs, though, next year may be the perfect time to upgrade. Devindra Hardawar, senior reporter AI PCs round 2 Last year, I predicted that AI PCs would dominate CES, and that mostly turned out to be true. As 2024 rolled on, we saw even more powerful NPUs in chips from Intel, AMD and Qualcomm. Microsoft also doubled down on AI PCs with its Copilot+ initiative, which gave a big marketing push for artificial intelligence features and premium specifications (like having at least 16GB of RAM). Expect more of the same going into CES 2025, alongside even more AI being stuffed into every category of product imaginable. This year, in particular, PC makers are likely to gear up to take advantage of Windows 10 support ending next year. Instead of just upgrading your old computer to Windows 11, the likes of Dell and HP would rather you buy a whole new AI PC with the new OS pre-installed. While 2024 was a year of endless AI PC hype, 2025 might end up being a year of reckoning. Microsofts long-delayed Recall feature is slowly trickling out to more users, but its already showing some glaring security holes, like failing to scrub social security and credit card numbers from screenshots. Weve also been mostly underwhelmed with Apple Intelligences image generation capabilities. PC makers have been eager to talk up the potential of AI-powered features until now, but in 2025 theyll have to actually prove they can live up to their fantastical claims. D.H. Earbuds that follow Apples lead on hearing health Im fully aware not every audio company has the ability to build out a clinical-grade hearing test and hearing aid features in their apps. However, Apples recent update for the AirPods Pro 2 should inspire the competition to offer some form of hearing health tools on their flagship products. Jabra was probably the best equipped to do this since parent company GN has extensive hearing aid experience. Sadly, the company announced earlier this year that it wouldnt make earbuds anymore. Samsung and Google could probably integrate something like what Apple made for the AirPods, given both companies existing health platforms. If they did, those announcements are unlikely to be made at CES, as both companies prefer to host their own standalone hardware events throughout the year. That leaves Sennheiser as the biggest audio company that consistently launches earbuds and headphones at CES. Last year, it showcased multiple new models, including one with heart-rate tracking for workouts. Plus, it already offers hearing assistance with dedicated devices like the true wireless Conversation Clear Plus. Those earbuds are more hearing focused than for general content consumption, so it would be great to see Sennheiser bring some features from that product to its flagship Momentum line of earbuds. Perhaps a Momentum True Wireless 4 Pro or Plus is in the cards, but the current model is just nine months old. Of course, theres plenty of room for other companies to innovate here, and there will be no shortage of new earbuds in Vegas next month. We also tend to see a ton of assistive devices and technology launch at CES, from major ccessibility companies like OrCam and all manner of smaller brands. I just hope some of the new tech includes more general hearing tools on the models most people will want to use. Billy Steele, senior editor Vehicle electrification goes sky high As the growth of electric cars nears 10 percent of new models sold in the US, its easy to forget that wheeled vehicles arent the only kind of transportation seeing the shift to battery-powered propulsion. Flying taxis have been a mainstay of CES for the past few years, with concept vehicles from brands as large as Hyundai dotting the show floor in Vegas. Granted, these contraptions look more like giant drones with cockpits than anything the Jetsons ever dreamed up. But with companies like Archer Aviation and Joby Aviation pledging to actually launch eVTOL services (electric vertical take-off and landing) in 2025, the era of air taxis may have landed for real this time. Sam Rutherford, senior reporter Expanded dialog improvement features on soundbars When it comes to the main aspects of soundbars, there really isnt a ton of innovation from year to year. Heck, Samsungs biggest update last year was the addition of HDMI 2.1 support to its flagship model, which shouldve been there already. Companies have also been focused on the transition to cable-free everything, whether thats wireless Dolby Atmos or wireless transmission boxes. Audio enhancement features are a place where companies can really rise above the fray, and tools like Sonos TV Audio Swap and Boses Personal Surround Sound are great examples of this. A key area nearly every company can improve is dialog boost, a feature that raises the volume or separates spoken word from background noise and music for better clarity. Sonos made a huge leap in this regard on the Arc Ultra, offering two additional settings for its so-called Speech Enhancement. Previously, this was just an all-or-nothing toggle, which is how most companies handle their versions of this tool. Not only is the Sonos update customizable to a degree, its also just better, thanks in part to the redesigned architecture of its new premium soundbar. This is an obvious area where other companies can improve. LG and Samsung typically announce new soundbars at CES, and there are plenty of smaller companies that will debut some too. Id love to see all of them take dialog enhancements a step further and at the very least give multiple options for how its applied. LG has been using AI Sound Pro from its TVs since 2021 and Samsung offers something called Adaptive Sound on its home theater speakers. I would expect them both to generally improve the quality of their features, but Im hoping theyll expand the capabilities too. B.S.This article originally appeared on Engadget at https://www.engadget.com/ces-2025-preview-the-new-technology-were-expecting-and-hoping-to-see-in-las-vegas-200052618.html?src=rss


Category: Marketing and Advertising

 

2024-12-14 19:16:23| Engadget

Meta sent a letter to Californias attorney general on Thursday urging him to stop OpenAI from converting to a for-profit company, a move that Meta says would be wrong and could lead to a proliferation of similar start-up ventures that are notionally charitable until they are potentially profitable. The letter from Meta Platforms to Attorney General Rob Bonta, first reported on by The Wall Street Journal, comes on the heels of an injunction filed by Elon Musk at the end of November that also asked for OpenAI's conversion to be blocked. Meta argues in its letter, which The Verge has published in full, that OpenAI was able to raise billions of dollars from investors under its original nonprofit mission and now wants to change its status while retaining all of the benefits that enabled it to reach the point it has today. It goes on to say, OpenAI should not be allowed to flout the law by taking and reappropriating assets it built as a charity and using them for potentially enormous private gains. The letter also calls upon the attorney general to look into OpenAIs past practices as a nonprofit. Engadget has reached out to OpenAI for comment. Metas letter also voices support for Elon Musk and Shivon Zilis to represent public interests in Musks lawsuit against OpenAI, which was revived in August. On Friday, OpenAI published a timeline citing emails and other communications from Elon Musk to show how he previously pushed for OpenAI to become a for-profit with him at the helm.  In a statement shared with The Verge in response to Meta's letter, OpenAI board chair Bret Taylor said, While our work remains ongoing as we continue to consult independent financial and legal advisors, any potential restructuring would ensure the nonprofit continues to exist and thrive, and receives full value for its current stake in the OpenAI for-profit with an enhanced ability to pursue its mission.This article originally appeared on Engadget at https://www.engadget.com/big-tech/now-meta-is-trying-to-stop-openais-for-profit-conversion-too-181623327.html?src=rss


Category: Marketing and Advertising

 

2024-12-14 16:59:36| Engadget

The annual Game Awards came and went this week, bringing a ton of announcements and trailers for upcoming games, and crowning 2024s game of the year: Astro Bot. Riding the excitement, The Game Awards has already announced the date for next years event. Itll take place on December 11, 2025 at LAs Peacock Theater. #TheGameAwards returns on Thursday, December 11, 2025 to @peacock_theater in Los Angeles. pic.twitter.com/vueA0jW3V0 The Game Awards (@thegameawards) December 13, 2024 As always, The Game Awards on Thursday treated us to an orchestra performance of music from the GOTY nominees, and it goes so hard. That includes music from Astro Bot, Balatro and Black Myth: Wukong. Its definitely worth checking it out if you missed it during the stream.  Among the trailers, we got a surprise look at The Witcher 4 from CD Projekt RED and an Elden Ring spinoff called Nightreign, a co-op action game coming out in 2025. We also saw previews for Naughty Dogs Intergalactic: The Heretic Prophet, Split Fiction from Hazelight, a cute-but-spooky new co-op game called Stage Fright from the team behind Overcooked, and over a dozen other upcoming titles.This article originally appeared on Engadget at https://www.engadget.com/gaming/the-game-awards-has-already-set-a-date-for-its-2025-show-155936829.html?src=rss


Category: Marketing and Advertising

 

2024-12-14 01:42:00| Engadget

A federal court has denied TikToks request for a temporary pause of a law that could result in a ban of the app next month. The ruling, which came in response to an emergency injunction filed by TikTok earlier this week, is the latest legal setback for the company as it tries to avoid a total ban of its app in the United States. In its request for a delay in the law taking effect, TikTok indicated that it planned to appeal to the Supreme Court. The companys lawyers also cited the possibility that President-elect Donald Trump may want to take a different approach given some of Trumps past comments about the app. But in a brief order, a panel of three judges denied that request, writing that such a pause was unwarranted. TikToks future now depends on the Supreme Court, though theres no guarantee the court will agree to hear the case. "As we have previously stated, we plan on taking this case to the Supreme Court, which has an established historical record of protecting Americans' right to free speech, the company said in a statement. The voices of over 170 million Americans here in the US and around the world will be silenced on January 19th, 2025 unless the TikTok ban is halted."This article originally appeared on Engadget at https://www.engadget.com/social-media/tiktok-loses-its-bid-to-pause-the-law-that-could-ban-it-next-month-004200884.html?src=rss


Category: Marketing and Advertising

 

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