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Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Starting today, General Motors is starting to sell approved North American Charging Standard (NACS) DC adapters for its electric vehicles. GM originally announced it would support Teslas NACS connector 15 months ago, but its taken them until today to get adapters out to the market. Models from Chevrolet, Cadillac and GMC will all be able to use this new adapter. Previously, GM electric vehicles werent compatible with Tesla Superchargers, as they were outfitted with a different proprietary charging port. Those who own these EVs can purchase an adapter for $225 using your vehicle brands mobile app. The app can also help owners locate the closest Supercharger station. These NACS DC adapters will first be available to US customers, while Canadian EV owners will have to wait until later this year. Moving forward, GM vehicles will now come with NACS DC adapters, meaning future owners wont have to fork $225 over for the ability to recharge. To ensure all GM EV owners can power up their vehicles, the company is working with multiple supplies to provide enough adapters for all. Earlier this year, Ford EV owners started being able to charge their vehicles at Teslas Superchargers. Subaru, Hyundai and basically every other major automaker in the US also made similar announcements last year. That GM took well over a year to release adapters could be due to Tesla firing its entire Supercharger team in April, according to a report from Forbes.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/gm-electric-vehicles-can-finally-recharge-at-tesla-supercharger-stations-135228213.html?src=rss
Category:
Marketing and Advertising
Greggs, the beloved British baked goods and coffee-to-go chain, took an unexpected leap from pastries to precious metals with the launch of its first-ever jewelry collection, Baked in Gold. Timed to coincide with London Fashion Week 2024 and designed by British artist Dion Kitson, the collection features five pieces of 22-carat gold-plated jewelry inspired by Greggs' iconic menu items. From Sausage Roll Stud Earrings to a Jammy Heart Necklace, the pieces were available exclusively online at prices ranging from GBP 36 to GBP 96 and quickly sold out.By partnering with Kitson, known for his irreverent take on everyday British life, Greggs tapped into the same vein of humor and relatability that has made the chain so popular. Developed with Here Be Dragons, the jewelry collection created a perfect PR storm by combining a limited edition drop with Greggs' iconic pastries and knack for self-aware marketing. It's the kind of unexpected brand extension that can help keep an established brand fresh in people's minds, potentially attracting new customers while reinforcing loyalty among existing fans.
Category:
Marketing and Advertising
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