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2024-11-12 17:55:43| Engadget

Climate activists won against Shell in 2021 when a Dutch court commanded the oil giant to reduce its carbon emissions by 45 percent by the end of 2030. Three years later, Shell managed to win its appeal against this ruling. In the court's view, Shell doesnt have a social standard of care to curtail emissions, the BBC reports. The 2021 ruling was noteworthy, as it was the first time a court made a private company obey the 2015 Paris Agreement in addition to Dutch law. However, the appeals court judge said that while Shell had an obligation to reduce emissions, a 45 percent cut could not be established as there is no universally accepted amount. Shells statement says its planning to reduce its products carbon intensity by a comparatively paltry 15 to 20 percent by 2030 compared to a 2016 baseline. The 2021 ruling would only be effective in the Netherlands as well. Shell wouldnt have been legally obligated to follow the lower court's ruling for its operations outside Dutch territory. Now even that small gain is off the table for now. The activists, who are largely associated with Milieudefensie (the Dutch branch of Friends of the Earth), issued a statement promising to continue the fight against climate change. Large polluters are powerful. But united, we as people have the power to change them, said Donald Pols, Director of Milieudefensie. Theyre now trying to take the case to the Supreme Court, but getting a final verdict will likely take years.This article originally appeared on Engadget at https://www.engadget.com/science/shell-wins-appeal-in-dutch-court-after-three-year-battle-against-green-groups-165543894.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 17:20:11| Engadget

Netflix is crowing that its ad-supported tier now boasts 70 million users throughout the globe, as reported by Variety. The company announced 40 million users back in May, so this is some real growth. The streamer has been slowly ramping up its ad tier, going all the way back to 2022. Amy Reinhard, president of advertising at Netflix, says that the company continues to see steady progress across all countries member bases. She also noted that over 50 percent of new Netflix sign-ups are for these ad-supported plans. The transformation of streaming into regular TV is nearly complete. Theres one major potential caveat. The company released the aforementioned data regarding new sign-ups, which is impressive, but there isnt any information regarding pre-existing customers. Its highly possible a whole lot of people downgraded from a premium tier to an ad-supported tier. Im one of them. I dont mind watching an ad or two as I mindlessly stuff food down my gullet while pseudo-watching an episode of The Diplomat or The Circle. In other words, theres an argument to be made that the ad-supported tier could be eating into the more expensive offerings. Theres also an argument to be made that this years growth spurt for the ad-supported tier could attract companies with deeper ad-spending budgets, thus making up the difference. Netflix is airing live NFL broadcasts on Christmas Day, and it says it has already sold out all available commercial inventory. The streamer is actually betting big on live streams, with wrestling events, cooking shows and talk shows all airing in the near future. The companys recent forays into audience measurement and the ad-tech space should help entice sponsors for these events. Netflix even has plans for themed advertisements with certain shows. The next season of Squid Game will include a three-part linked commercial by Kia. Nothing makes me want to buy a car more than a deadly dystopian bloodsport that seems closer and closer to the real world by the day.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/netflixs-ad-tier-has-attracted-more-than-70-million-subscribers-162011582.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 17:15:43| Engadget

I'm a big fan of Anker's chargers, especially its portable ones, as they tend to be sleek, fast and small enough to shove in my pocket (the last bit is a requirement for me). While the company's products run the gambit price-wise, there's a big sale on one of Anker's more expensive options: the 200W Prime Power Bank. Right now, you can get this power bank and its 100W charging base for just $110, down from $185 a 41 percent discount. Anker's 200W portable charger is our choice for best premium power bank thanks to features like charging an iPhone in an average of one hour and 48 minutes. One of the best parts of the power bank is its sleek screen, which shows the power coming in or out and how much battery the accessory is holding. This feature is much more exact than the four dots on my cheaper (but still loved) Anker Nano Power Bank.  The power bank and charging base both offer one USB port and two USB-C ports so there's plenty of ways to charge your devices. The base also uses magnets to secure its pins to the power bank and charge it upright. Our biggest quip with the power bank was its high price, but with this sale it's definitely worth looking into.  Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/one-of-our-favorite-anker-power-banks-is-41-percent-off-for-black-friday-161543537.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 16:49:22| Engadget

It's rare that you'll find discounts on Apple products through the company's own retail channels, but other storefronts are often happy to slash prices on such wares. You can find early Black Friday deals on a bunch of Apple products, including MacBooks. The M3 MacBook Air with 16GB of RAM has dropped to its lowest price to date at Amazon. The laptop will run you $899, which is $200 off the list price. This is a 13-inch MacBook Air with 256GB of storage. Other configurations with more storage space are on sale too. One with 8GB of RAM and a 512GB SSD is $300 off at $999, though we'd recommend having at least 16GB of memory. It's not possible to upgrade the RAM in an Apple Silicon MacBook, but you can always add external storage if need be. To that end, you can snag a 13-inch M3 MBA with 16GB of RAM and 512GB of built-in storage for $1,099. If a model with 24GB and the same SSD is what you're looking for, you can snap one up for $1,299. Both are $200 off. Apple just released its first M4-powered Macs, but it has yet to slot the latest chip into the MacBook Air. To that end, we reckon the 13-inch M3 MacBook Air is the best laptop for most people. It's our pick for the best laptop for college students too. The 13-inch MBA's blend of power and portability makes it a potent choice and we gave it a score of 90 in our review. It delivers fast performance and has a killer display. The design is sleek and sturdy and it sounds great thanks to a quad-speaker array. We like the trackpad and keyboard as well, while the upgrade to Wi-Fi 6E connectivity is a definite plus. Our main quibble is that the USB-C ports are on the same side of the unit as the one for the charger having even one USB-C on the right side would be handy. But that's a minor complaint about an otherwise excellent laptop. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/the-m3-macbook-air-with-16gb-of-ram-is-on-sale-for-899-ahead-of-black-friday-154922025.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 16:35:19| Engadget

Signal users may be familiar with the problem of creating group chats just for a group call, but thats about to become a thing of the past. You can now share a call link and let up to 50 people hop in, all in the span of a few seconds. The days of selecting contacts one by one are over. Now, all you have to do is create a call link after going to the Calls tab and send it to whomever you want. The link is also reusable, which is convenient if you have fixed call times. Participants can raise their hands and send emojis. Hosts can set the room up so people must be approved before joining the conversation. Based on Signals blog post, the new group call experience highly resembles Zoom. Those interested in privacy yet desire a conference call-like experience may find the new update helpful. Like Zoom, the desktop app offers more options. Besides Zoom, these features will be familiar to frequent users of Microsoft Teams, Google Meet and some WhatsApp users. Raising hands is found on all three platforms as a non-verbal way to signal the speaker. WhatsApp does have a lower participant count of 32 people after an update in June. While theres no raise hands function, doing certain gestures can send emojis for all to see. Its worth noting that many apps with group call functionality are adopting similar features. These new features are available on Android, iOS, Windows and macOS. If you dont see them yet, we recommend updating your Signal app.This article originally appeared on Engadget at https://www.engadget.com/apps/signal-makes-it-easier-to-start-group-video-calls-153519653.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 16:00:40| Engadget

Rode has announced the Wireless Micro, a two-mic kit with a smartphone receiver and charging case that costs just $149. The idea is to help TikTok and other creators capture much better-quality audio than their smartphone's microphone can offer.  The receiver unit connects to the bottom of your smartphone via a USB-C or lightning port. Meanwhile, the microphones (aka transmitters) attach to the subject via integrated clips or magnetic attachments, then capture what Rode calls "pristine" quality sound. Specifically, they offer a 20-20 kHz frequency range and 73 dB signal-to-noise ratio, with a transmission range around 330 feet. Rode To use it, simply connect the receiver to your iOS or Android device and it will take over as the system microphone. From there, everything is automatic, as the transmitter mics are automatically paired to the receiver and sound will be captured to your camera app of choice. Levels are automatically controlled with the company's GainAssist technology.  The omnidirectional transmitters weigh just 12 grams (0.42 ounces) and are tiny enough to be discreet when clipped onto your subject. The built-in microphones use what Rode calls "acoustic chambers" with a patent-pending design. That supposedly lets you capture clear and intelligible audio while reducing wind noise, though a pair of windmuffs is also included in the kit.  Rode The Wireless Micro also includes a charging case that delivers two full recharges for up to 18 hours of battery life, while giving you a secure place to store everything.  There are a few things missing, though. You can't connect an external mic to the transmitters, unlike with other Rode wireless mics or the DJI Mic 2. There's no smartphone Bluetooth capability, and it doesn't offer a 3.5mm connection for cameras a feature that will supposedly exist on the rumored DJI Mic Mini. Still, this looks like a great option for creators who primarily use smartphones. It's now available in a two mic kit with a receiver and charging case for $150.  This article originally appeared on Engadget at https://www.engadget.com/audio/rodes-tiny-149-wireless-micro-kit-is-designed-for-smartphone-users-150040695.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-12 15:30:44| Engadget

Baidu, which is often called China's answer to Google, has launched its own pair of AI-powered smart glasses at its annual World Conference event in Shanghai. The device will run on the company's ERNIE generative AI technology and was designed to "become a private assistant," according to the Financial Times. Users will reportedly be able to interact with the device using their voice and ask it questions about what it sees in their current environment. They can also tell it to play music and even track their calories consumption. And since the glasses are equipped with cameras, they can ask it to snap photos or take videos.  When the glasses start shipping sometime next year, they could become the Chinese consumers' alternative to Meta's and Snap's devices. Meta teamed up with Ray Ban a few years ago to release a pair of smart sunglasses that can livestream and send photos hands-free. Its latest model comes built-in with Meta's generative AI assistant that users can talk to. However, the company's device isn't officially sold in China, because its servers are blocked in the country. Baidu has yet to announce how much its glasses would cost, but Meta is selling its device for $299.  The Baidu World Conference had a huge focus on the company's AI efforts, as it takes steps to make sure ERNIE can keep up with its competitors' technologies. It also launched a new AI image generator called iRAG that apparently experiences fewer hallucinations than its predecessor, along with a tool that enables people to create software programs even if they don't have coding expertise. According to The Times, ByteDance's Doubao is now the leading AI chatbot in China based on monthly active users as observed by Sensor Tower. ByteDance is also growing its hardware offerings and recently launched a pair of earbuds with access to its AI assistant Doubao. This article originally appeared on Engadget at https://www.engadget.com/ai/baidu-announces-its-own-pair-of-ai-smart-glasses-143044805.html?src=rss

Category: Marketing and Advertising
 

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