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2025-12-08 19:00:00| Engadget

Today, during the XR edition of The Android Show, Google showed off a bunch of updates and new features headed to its mixed reality OS. And while most of the news was aimed at developers, I got a chance to demo some of the platform's expanded capabilities on a range of hardware including Samsung's Galaxy XR headset, two different reference designs and an early version of Xreal's Project Aura smart glasses and I came away rather impressed. So here's a rundown of what I saw and how it will impact the rapidly growing ecosystem of head-mounted displays.First up was one of Google's reference design smart glasses with a single waveguide RGB display built into its right lens. I've included a picture of it here, but try not to read too deeply into its design or aesthetics, as this device is meant to be a testbed for Android XR features and not an early look at upcoming models.Try not to read too much into the appearance of Google's reference design smart glasses, as they are explicitly labeled as prototypes meant to test upcoming features in Android XR.Sam Rutherford for EngadgetAfter putting them on, I was able to ask Gemini to play some tunes on YouTube Music before answering a call simply by tapping on the touchpad built into the right side of the frames. And because the reference model also had onboard world-facing cameras, I could easily share my view with the person on the other end of the line. Naturally, I was curious about how glasses had the bandwidth to do all this, because in normal use, they rely on a Bluetooth or Bluetooth LE connection. When asked, Max Spear, Group Product Manager for XR, shared that depending on the situation, the device can seamlessly switch between both Bluetooth and Wi-Fi, which was rather impressive because I couldn't even detect when that transition happened. Spear also noted that one of Google's focuses for Android XR is making it easier for developers to port over the apps people already know and love. This means for devices like the reference design I wore that feature a built-in display (or displays), the OS actually uses the same code meant for standard Android notifications (like quick replies) to create a minimalist UI instead of forcing app makers to update each piece of software to be compliant with an ever-increasing number of devices. Alternatively, for models that are super lightweight and rely strictly on speakers (like Bose Frames), Google has also designed Android XR so that you only need mics and voice controls to access a wide variety of apps without the need for visual menus. This is the picture Google's reference design smart glasses created (via Gemini ) when I asked it to transform a photo I took of some pantry shelves into a sci-fi kitchen. Sam Rutherford for EngadgetMeanwhile, if you're hoping to take photos with your smart glasses, there's a surprising amount of capability there, too. Not only was I able to ask Gemini to take a photo, the glasses were also able to send a higher-res version to a connected smartwatch, which is super handy in case you want to review the image before moving on to the next shot. And when you want to inject some creativity, you can ask Gemini to transform pictures into practically anything you can imagine via Nano Banana. In my case, I asked the AI to change a shot of a pantry into a sci-fi kitchen and Gemini delivered with aplomb, including converting the room into a metal-clad setting complete with lots of light strips and a few bursts of steam.However, one of the most impressive demos was when I asked Google's reference glasses to look at some of that same pantry environment and then use the ingredients to create a recipe based on my specifications (no tomatoes please, my wife isn't a fan). Gemini went down an Italian route by picking pasta, jarred banana peppers, bell peppers (which I thought was a somewhat unusual combination) and more, before launching into the first steps of the recipe. Sadly, I didn't have time to actually cook it, but as part of the demo, I learned that Gemini has been trained to understand human-centric gestures like pointing and picking things up. This allows it to better understand context without the need to be super specific, which is one of those little but very impactful tricks that allows AI to feel way less robotic. This is how Google Maps will look on Android XR. Note that this is the flat 2D version instead of the more detailed stereoscopic view available on smart glasses with dual displays. Sam Rutherford for EngadgetThen I had a chance to see how Uber and Google Maps ran on the reference glasses, this time using models with both single and dual RGB displays. Surprisingly, even on the monocular version, Maps was able to generate a detailed map with the ability to zoom in and out. But when I switched over to the binocular model, I noticed a significant jump in sharpness and clarity along with a higher-fidelity map with stereoscopic 3D images of buildings. Now, it may be a bit early to call this, and the perception of sharpness varies greatly between people based on their head shape and other factors, but after seeing that, I'm even more convinced that the smart glasses with dual RGB displays are what the industry will settle on in the long term.The second type of device I used was the Samsung Galaxy XR, which I originally tried out when it was announced back in October. However, in the short time since, Google has cooked up a few new features that really help expand the headset's capabilities. By using the goggle's exterior-facing cameras, I was able to play a game of I Spy with Gemini. Admittedly, this might sound like a small addition, but I think it's going to play a big part in how we use devices running Android XR, because it allows the headset (or glasses) to understand better what you're looking at in order to provide more helpful contextual responses. Even though it was announced not long ago in late October, Samsung's Galaxy XR headset is already getting some new features thanks to some updates coming to Android XR. Sam Rutherford for EngadgetHowever, the biggest surprise was when I joined a virtual call with someone using one of Google's new avatars, called Likeness. Instead of the low-polygon cartoony characters we've seen before in places like Meta Horizon, Google's virtual representations of people's faces are almost scary good. So good I had to double-check that they weren't real and from what I've seen they're even a step up from Apple's Personas. Google says that headsets like the Galaxy XR rely on interior sensors to track and respond to facial movements, while users will be able to create and edit their avatars using a standalone app due out sometime next year. The person in the bottom right is using a Likeness, which during my demo looked surprisingly responsive and realistic. GoogleNext, I got a chance to test out the Android XR's PC connectivity by playing Stray on the Galaxy XR while it was tethered wirelessly to a nearby laptop. Not only did it run almost flawlessly with low latency, I was also able to use a paired controller instead of relying on hand-tracking or the laptop's mouse and keyboard. This is something I've been eagerly waiting to try because it feels like Google has put a lot of work into making Android XR devices play nicely with other devices and OSes. Initially, you'll only be able to connect Windows PCs to the Galaxy XR, but Google says it's looking to support macOS systems as well.Finally, I got to try out Xreal's Project Aura glasses to see how Android XR works on a device primarily designed to give you big virtual displays in a portable form factor. Unfortunately, because this was a pre-production unit, I wasn't able to take photos. That said, as far as the glasses go, I was really impressed with their resolution and sharpness and the inclusion of electrochromic glass is a really nice touch, as it allows users to change how heavily the lenses are tinted with a single touch. Alternatively, the glasses can also adjust the tint automatically based on whatever app you are using to give you a more or less isolated atmosphere, depending on the situation. I also appreciate the Aura's increased 70-degree FOV, but if I'm nitpicking, I wish it were a bit higher, as I occasionally found myself wanting a bit more vertical display area. Unfortunately, I wasn't allowed to take photos of Xreal's Project Aura smart glasses, as the model I used was still an early pre-production unit. So here's a shot provided by Google instead. Google / XrealAs a device that's sort of between lightweight smart glasses and a full VR headset, the Aura relies on a wired battery pack that also doubles as a touchpad and a hub for plugging in external devices like your phone, laptop or even game consoles. While using the Aura, I was able to connect to a different PC and multitask in style, as the glasses were able to support multiple virtual displays while running several different apps at the same time. This allowed me to be on a virtual call with someone using a Likeness while I had two other virtual windows open on either side. I also played an AR game (Demio) while I moved around in virtual space and used my hands to reposition the battlefield or pick up objects with my hands. Now I will fully admit this is a lot and it took me a bit to process everything. But upon reflection, I have a few takeaways from my time with the various Android XR devices and prototypes. More than any other headset or smart glasses platform out now, it feels like Google is doing a ton to embrace a growing ecosystem of devices. That's really important because we're still so early in the lifecycle for wearable gadgets with displays that no one has really figured out a truly polished design like we have for smartphones and laptops. And until we get there, this means that a highly adaptable OS will go a long way towards supporting OEMs like Samsung, Xreal and others. But that's not all. It's clear Google is focused on making Android XR devices easy to build for. That's because the company knows that without useful software that can highlight the components and features coming on next-gen spectacles, there's a chance that interest will remain rather niche similar to what we've seen when looking at the adoption of VR headsets. So in a way, Google is waging a battle on two fronts, which makes navigating uncharted waters that much more difficult. A major focus for Android XR while people are still figuring out how to make smart glasses is to support a wide variety of designs including those with single displays, dual displays or models without any displays that rely on cameras and speakers. Sam Rutherford for EngadgetGoogle is putting a major emphasis on Android XR's ability to serve as a framework for future gadgets and suppot and address developer needs. This mirrors the approach the company takes with regular Android and the opposite of Apple's typical MO, because unlike the Vision Pro and visionOS, it appears Google is going to rely heavily on its partners like Xreal, Warby Parker, Gentle Monster and others to create engaging hardware. Furthermore, Google says it plans to support smart glasses that can be tethered to Android and iOS phones, as well as smartwatches from both ecosystems, though there will be some limitations for people using Apple devices due to inherent OS restrictions. That's not to say that there won't be Pixel glasses sometime down the road, but at least for now, I think that's a smart approach and possibly a lesson Google learned after releasing Google Glass over a decade ago. Meanwhile, hi-res and incredibly realistic avatars like Likenesses could be a turning point for virtual collaboration, because, in a first for me, talking to a digital representation of someone else felt kind of natural. After my demos, I had a chance to talk to Senior Director of Product Management for XR Juston Payne, who highlighted the difference between smart glasses and typical gadgets by saying "Smart glasses have to be great glasses first. They need to have a good form factor, good lenses with prescription support, they need to look good and they have to be easy to buy."That's no simple task and there's no guarantee that next-gen smart glasses and headsets will be a grand slam. But from what I've seen, Google is building a very compelling foundation with Android XR.This article originally appeared on Engadget at https://www.engadget.com/wearables/heres-how-google-is-laying-the-foundation-for-our-mixed-reality-future-180000716.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 18:10:11| Engadget

Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery data. The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel." Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information. The company also says it's planning on using this tech to directly advertise to consumers, saying it could be used to identify customers who are "heavy business travelers" and then plague them with ads in the app or in vehicles during their next trip to the airport. Fun times. "That seamlessness is why we're so excited," Edwin Wong, global head of measurement at Uber Advertising, told Business Insider. Uber has stated that its ad business is already on track to generate $1.5 billion in revenue this year, and that's before implementing these changes. As for Uber in totality, the company made $44 billion in 2024, which was a jump from $37 billion in 2023. It's also notorious for raising fares. Uber has raised prices for consumers by around 18 percent each year since 2018, which has outpaced inflation by up to four times in some markets.This article originally appeared on Engadget at https://www.engadget.com/big-tech/uber-will-start-selling-trip-and-takeout-data-to-marketers-171011769.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 18:00:00| Engadget

Netflix has already committed to reviving Star Search for its streaming service, and now the company is turning its attention to a different type of live show: HQ Trivia. Netflix's Best Guess Live is an attempt to revive the late 2010s app-based show with what the company is calling its first "weekday mobile game show."Best Guess Live will be hosted by Howie Mandel (Deal or No Deal, America's Got Talent) and Hunter March (Sugar Rush) and will broadcast Monday through Friday at 8PM ET / 5PM PT. The game seems like it will lean on multiple choice questions much like HQ Trivia did, and will reward players who answer the fastest and play multiple times per week. Netflix's announcement doesn't have any specifics as to how much money will be up for grabs, but the company does promise to give away "thousands of dollars in prize money."HQ Trivia, started by Vine co-founders Rus Yusupov and Colin Kroll, was a surprise hit when it debuted in 2017, thanks in part to its host Scott Rogowsky and the appointment-viewing nature of a daily game show you could watch on your phone. The later slow collapse of HQ was rocky enough to warrant a CNN documentary, but clearly the concept of the app fits nicely with Netflix's growing interest in live shows and casual games.Netflix has experimented with a growing number of live shows, including talk shows and sports programming. The company has also recently abandoned its aspirations to develop AAA games and ambitious indie titles to focus on casual experiences and games based on Netflix IP. Best Guess Live seems like a nice fusion of casual interactive experience and lightweight live content. Many people already open the Netflix app daily to find something to watch. It makes sense they'd be willing to do it for money, too.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/best-guess-live-is-netflixs-take-on-hq-trivia-170000030.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 17:51:12| Engadget

The makers of ICEBlock, the community-based reporting app for ICE sightings and activity, are suing the federal government, alleging "unlawful threats" made by Trump administration officials led to the app's removal from app stores. The suit centers on free speech violations and accuses the administration of coercing Apple into taking down the app in October. Google began taking down similar apps around the same time. Josh Aaron developed ICEBlock in response to the Trump administration's crackdown on illegal immigration. The app allowed users to pin ICE agent locations on a map as well as add notes such as what agents were wearing or the kind of vehicle they were driving. The app would then alert users within a five-mile radius of the sighting. The White House called the app "an incitement of further violence against ICE officers" and sought its removal. A lesson we should all take from this is when we see our government is doing something wrong, it is our duty to stand up, Aaron told the New York Times. This isn't the first time Apple has faced controversy for an app takedown. In 2019, the company removed an app that protesters in Hong Kong were using to track police after facing pressure from the Chinese government. Apple, for its part, said it took the app down in response to "information we've received from law enforcement about the safety risks associated with ICEBlock." Federal officials said the gunman who attacked an ICE facility in Dallas had used tracking apps, including ICEBlock. "Fundamentally, ICEBlock neither enables nor encourages confrontation it simply delivers time-limited location information to help users stay aware of their surroundings in a responsible and nonviolent way," Aaron's suit reads. Engadget has reached out to Apple for comment and will update if we hear back.This article originally appeared on Engadget at https://www.engadget.com/general/the-developer-behind-iceblock-is-suing-the-federal-government-165111674.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 16:22:48| Engadget

Paramount has been none too pleased about Netflix striking an $82.7 billion deal to buy much of Warner Bros. Discovery (WBD). Now, Paramount is making a hostile takeover bid for WBD. It's making its pitch directly to WBD shareholders with an all-cash offer of $30 per share that expires on January 8.Late last week, the WBD board unanimously accepted Netflix's offer of $27.75 per share. That breaks down to $23.25 per share in cash and another $4.50 per share in Netflix stock. Netflix's overall bid is valued at $82.7 billion, while Paramount's totals $108.4 billion. There's a key difference when it comes to the Paramount offer, as its for all of WBD. The latter is scheduled to split into two companies next year. Netflix only wants the Streaming and Studios side of WBD's business, which includes HBO Max and the Warner Bros. film, TV and game studios. Paramount is after the whole shebang, including WBD's cable channels (Global Networks). "WBD's Board of Directors recommendation of the Netflix transaction over Paramount's offer is based on an illusory prospective valuation of Global Networks that is unsupported by the business fundamentals and encumbered by high levels of financial leverage assigned to the entity," Paramount said in a press release on Monday. As of the end of September, WBD was carrying $34.5 billion of gross debt. It planned to saddle the Global Networks company (aka Discovery Global) with most of that. The Paramount offer includes financing from the Ellison family and RedBird Capital, but it would be taking on more debt to secure a deal for WBD. The bid includes "$54 billion of debt commitments from Bank of America, Citi and Apollo." (Apollo owns a majority stake in Yahoo, Engadget's parent company).In a letter sent to WBD CEO David Zazlav before the company accepted Netflix's offer, Paramount questioned the "fairness and adequacy" of the sale process. It asked whether WBD was acting in the best interest of shareholders after the management team allegedly appeared to favor the Netflix offer."Despite Paramount submitting six proposals over the course of 12 weeks, WBD never engaged meaningfully with these proposals which we believe deliver the best outcome for WBD shareholders," Paramount said. "Paramount has now taken its offer directly to WBD shareholders and its Board of Directors to ensure they have the opportunity to pursue this clearly superior alternative."Paramount which Skydance bought for $8 billion this year also claims that its offer is likely to face less regulatory scrutiny than the Netflix offer, which wouldn't close until sometime after WBD splits in two later in 2026. According to CNBC, Paramount executives believe that the company's smaller size and cozy relationship with the Trump administration will help streamline the regulatory process. Over the weekend, President Donald Trump said that Netflix's bid for WBD has "got to go through a process, and well see what happens. But it is a big market share. It could be a problem."This article originally appeared on Engadget at https://www.engadget.com/big-tech/paramount-makes-a-108-billion-hostile-takeover-bid-for-warner-bros-discovery-152248473.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 15:30:00| Engadget

Amazon's budget Blink smart home brand is adding AI-generated video descriptions as a new benefit for subscribers. Blink Video Descriptions are text descriptions of the motion doorbells and cameras capture, and theyll be available in beta starting today, November 17.Not unlike Ring Video Descriptions, a feature offered on Amazon's other smart home brand, Blink's AI-generated descriptions are supposed to be a concise way to check out what's happening in and around your home. Any kind of motion can produce a video clip and a notification in the Blink app, but video descriptions should help weed out which ones are worth watching and worrying about.Blink says Video Descriptions will be supported on all existing Blink doorbells and cameras, provided you're paying to be a Blink subscriber for at least $4 a month or $40 a year. That means if you've scooped up one of the new Blink 2K+, Blink Outdoor 2K+ or Blink Arc cameras, you'll be able to take advantage of the feature.Blink Video Descriptions start rolling out to subscribers today in beta, though not in Illinois, possibly due to the state's Biometric Information Privacy Act.This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/blink-budget-security-cameras-will-support-ai-powered-video-descriptions-143000725.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 15:17:15| Engadget

Cyber Monday has come and gone, but you can still get a great deal on a smartwatch with the Google Pixel Watch 4 marked down to $300 from $350. At almost 15 percent off, this is the lowest we've ever seen it. The Pixel Watch 4 was just released in October and is our smartwatch of choice for users with Pixel phones. In our hands-on review we scored it 86 out of 100, taking note of its fast recharge time, health and fitness tracking, repairable design and gorgeous display. The curved display sits under a domed glass cover and sports an impressive 3,000 nits of peak brightness, well beyond the 2,000 nits max of the Apple Watch Series 11. This makes the Pixel Watch 4 about 50 percent brighter than the previous generation, and thanks to smaller bezels the display is about 10 percent bigger. The new generation also adds dual-frequency GPS, updated processors and a custom haptic engine. It also boasts a more repairable design thanks to a case that can be easily unscrewed to replace the display or battery. We did find the gesture based raise-to-talk Gemini feature a little gimmicky, and users should note that the watch must be connected to the internet for Gemini to work. Thanks to all this, we named the Pixel Watch 4 the best smartwatch for Android users. It's as good a workout companion as a daily watch and offers peace of mind with emergency SOS via satellite. If you're an Android user in the market for a smartwatch, this is one of the best deals available now. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/wearables/the-google-pixel-watch-4-is-cheaper-than-ever-right-now-141715083.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 14:00:06| Engadget

Sure, Black Friday and Cyber Monday have come and gone, but you can still find a last-minute deal on the best tech gifts. Take the Apple Watch Series 11, which has dropped to an all-time low of $299, from $399. The 25 percent discount is an even better deal than we saw on either of those sale holidays.  We gave the Apple Watch Series 11 a score of 90 when it came out in September. That's thanks, in part, to an upgraded 24 hours of battery life which lasted closer to a day and a half compared to the 18 hours promised by the Series 10. It also features a thin, light design and a wrist flick gesture for everything from dismissing a notification to ending calls. Plus, it has Apple's new hypertension tracker and comprehensive health monitoring.  This deal is available for the Apple Watch Series 11 with a 42mm case and a small to medium band. It also comes with just GPS capabilities and in three colorways: Jet Black aluminum case with Black sport band, Space Gray aluminum cause with Black sport band and Rose Gold aluminum case with Light Blush sport band.  Check out our coverage of the best Apple deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/apple-watch-series-11-drops-100-to-an-all-time-low-price-130006591.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 13:41:47| TRENDWATCHING.COM

Mastercard and L'Oréal are rolling out a business card designed specifically for beauty consultants and small operators across Latin America.The LOréal Mastercard BusinessCard addresses a structural challenge in Latin American beauty commerce, where informal sales channels still dominate. By equipping consultants with proper financial infrastructure, including digital payment solutions and inventory management, rewards and rebates, the brand partnership aims to help these operators professionalize their businesses while simultaneously bringing transactions into the formal economy.

Category: Marketing and Advertising
 

2025-12-08 13:00:04| Engadget

After Netflix announced that it was acquiring Warner Bros. Discovery last week, observers immediatley wondered when or if the deal could obtain regulatory approval. Now, President Trump has made comments indicating that said approval is likely to take awhile if it happens at all, Bloomberg reported.  "Well, thats got to go through a process, and well see what happens," Trump told reporters in a recent Q&A scrum. "But it is a big market share. It could be a problem." The President added that he will be personally involved in the approval process.  As we pointed out last week, Netflix and HBO Max combined would account for around 33 percent of the US streaming video market, ahead of Prime Video's 21 percent share and likely enough to attract the antitrust division of the US Justice Department. For its part, Netflix has said that it will "maintain Warner Bros. current businesses," which includes HBO Max and HBO, theatrical releases for films as well as movie and TV studio operations.  Headwinds were likely with any deal, so in November Netflix's co-CEO Ted Sarandos reportedly met with Trump at the White House, arguing that the acquisition wouldn't create a monopoly. Trump said that Warner Bros. Discovery should sell to the highest bidder, and Sarandos left the meeting feeling that Netflix wouldn't face White House opposition in the short term. Even before regulators address the acquisition, more drama may ensue. Paramount, which first expressed interested in buying WBD when it wasn't even for sale, may launch a hostile bid. And Hollywood's unions and guilds are up in arms over fears that Netflix may significantly reduce Warner Bros.' theatrical distribution, along with its back end profits and production jobs. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/trump-says-if-netflix-buys-warner-bros-its-market-share-could-be-a-problem-123004774.html?src=rss

Category: Marketing and Advertising
 

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