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2024-12-18 17:31:45| TRENDWATCHING.COM

In a twist on traditional Secret Santa exchanges, La Poste is transforming mail carriers into modern-day Christmas elves across two French villages. In Berrwiller, Alsace, and Roussillon, Provence, postal workers Simohamed and Josiane are adding an unexpected dimension to their daily routes this holiday season not just delivering mail, but orchestrating a community-wide gift exchange. Residents place modest presents in their mailboxes, which the carriers collect and redistribute randomly to other households participating in the Noel Surprise, creating serendipitous connections throughout the villages.This initiative taps into something deeper than seasonal gift-giving its about rekindling spontaneous human connections that are becoming increasingly rare. The element of surprise, with villagers not knowing which neighbor will receive their gift, adds a layer of excitement and anticipation. When Berrwiller tested the concept last year, two-thirds of residents participated, suggesting a strong appetite for fostering local bonds. The project demonstrates how institutions like La Poste can evolve beyond their core services to nurture the social fabric that keeps small communities vibrant.

Category: Marketing and Advertising
 

2024-12-18 17:04:18| TRENDWATCHING.COM

Samsung is expanding access to premier contemporary art through a new partnership with Art Basel. The collaboration, launched as the art crowd flocked to Miami Beach for the annual fair, brings curated work from Art Basel's renowned exhibiting galleries directly to subscribers of the Samsung Art Store. The art can be displayed exclusively on The Frame Samsung's 'lifestyle TV' that doubles as a digital canvas. The first collection launched with over 15 works, giving The Frame owners unprecedented access to pieces displayed at the December 2024 fair.The partnership creates compelling value for both parties. For Samsung, it bolsters The Frame's position as a premium lifestyle product, offering customers exclusive access to contemporary artwork from leading galleries. For participating artists and galleries, the collaboration allows their art to reach a much wider audience than it otherwise would. Sure, Instagram has democratized art sharing beyond gallery walls, but The Frame's large-format display which is matte and Pantone-validated provides a more immersive way to experience art than any phone screen can deliver.

Category: Marketing and Advertising
 

2024-12-18 16:47:36| Engadget

There are a few things I carry with me at all times in the winter: a hat, gloves, scarf and thermos. The latter provides me with that extra bit of warmth on the coldest days and stops me from buying tea while I'm out. If this sounds like you and you're looking for an upgrade then check out the 30 percent discount on the Ember Travel Mug 2+. We're big fans of Ember and have put its products in a few out our gift guides.  The Ember Travel Mug 2+ is currently down to $140, from $200, bringing it down to the same price as the mug without Apple Find My. That's right, if you didn't know, one of the biggest perks of the Ember Travel Mug 2+ is that you can locate it through the Find My app on your Apple device. It will also ping if you're trying to locate it. Android users: this is likely a gift rather than something for yourself.  Along with Apple's Find My technology, the Ember Travel Mug 2+ offers three hours of keeping your drink at a set temperature (between 120 degrees and 145 degrees) or all day if it sits on the charging coaster. Ember also claims the Travel Mug 2+ is leakproof and allows you to drink from any side. Plus, it's IPX7 rated and safe to hand wash do not put it in the dishwasher.  I have to admit that $140 is still a lot of money to spend on a travel mug that only keeps drinks warm for three hours. I've spent over $100 less than that on a thermos that keeps my tea hot for 12 hours, no coaster needed. But, if the perks Ember's Travel Mug 2+ brings are worth it then definitely pick one up during this deal.   Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/embers-smart-travel-mug-with-find-my-integration-is-30-percent-off-154735829.html?src=rss

Category: Marketing and Advertising
 

2024-12-18 16:15:53| Engadget

According to the Wall Street Journal, various US authorities are investigating TP-Links routers, linking them to China-backed cyberattacks. The Commerce, Justice and Defense departments each have their own investigations, and sources told the Journal the Commerce Department has subpoenaed TP-Link. These investigations may contribute to a potential ban on these routers next year. In September, the Journal reported on a wave of Chinese cyberattacks in the US that involved many TP-Link routers. The attackers targeted government organizations and Defense Department suppliers, as well as non-government organizations and think tanks. TP-Link currently holds about 65 percent of the US router market for small businesses and homes. They're also widely used by the Department of Defense and NASA. But sources told the Journal the devices often ship with security flaws, and that the company fails to address these issues or engage with the security community. We welcome any opportunities to engage with the U.S. government to demonstrate that our security practices are fully in line with industry security standards, and to demonstrate our ongoing commitment to the U.S. market, U.S. consumers, and addressing U.S. national security risks, a TP-Link spokesperson told WSJ. If TP-Link routers are banned, it would be the biggest Chinese telecom equipment extraction in the US since the 2019 Huawei ban.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/tp-link-routers-are-being-investigated-by-several-us-authorities-151552304.html?src=rss

Category: Marketing and Advertising
 

2024-12-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-12-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-12-18 15:08:56| Engadget

The Secret Level official X account just teased a new season for the series of short animations. For those unaware, Secret Level adapts various games and franchises like Warhammer 40,000, Pac-Man and Concord into short animated episodes. The team behind it is the same that did Love, Death and Robots on Netflix. We dont know much more about the second season of Secret Level. So far there's no information on what games season two will adapt, or when that season will premier. You can now watch the first season of Secret Level on Amazon Prime Video now, where it recently premiered. There are currently 15 episodes based on various games. The short based on Warhammer 40,000 reminds me of the Astartes project. Additionally, the Pac-Man-based short is actually a sort of reveal for a Bandai Namco game, Shadow Labyrinth.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/were-getting-a-second-season-of-secret-level-140856980.html?src=rss

Category: Marketing and Advertising
 

2024-12-18 14:45:04| Engadget

After unveiling Exodus just over a year ago at The Game Awards, developer Archetype Entertainment has shown off the first gameplay for the sci-fi RPG. The trailer features a troupe of space mercenaries called Travelers, a lot of battle action and a particularly angry boss bear. It looks a lot like Mass Effect, which isn't a surprise given that the studio employs former Bioware devs, along with ex-employees from 343 and Naughty Dog.  During a livestream, the team revealed that Exodus is set in a post-Earth scenario at a time when humanity has ventured into faraway star systems and created new civilizations. That doesn't mean everything is kumbaya, though, as characters create alliances and compete for resources to make a profit. The game involves genetically modified creatures like the aforementioned bear, along with a valuable element called Livestone created by "Celestials." It also uses time dilation, so when the Travelers make a short jaunt to a star system, much more time may have passed on their homeworld.  Exodus stars Matthew McConaughey in his first video game role and will be published by Wizards of the Coast, Archetype's parent company. There's still no release date, and we don't yet know which character will be played by McConaughey. This article originally appeared on Engadget at https://www.engadget.com/gaming/watch-the-first-exodus-gameplay-trailer-134504291.html?src=rss

Category: Marketing and Advertising
 

2024-12-18 14:30:29| Engadget

YouTube is teaming up with one of the world's largest talent agencies, CAA, to help its high-profile actors and athletes monitor their AI likenesses. "Through this collaboration, several of the worlds most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale," YouTube wrote on its official blog. The video platform plans to begin testing its "likeness management technology" with unnamed award-winning actors and top NBA and NFL athletes, all clients of CAA (Creative Artists Agency). The system will surface AI-generated content that depicts their likeness and provide easy access to submit requests for removal through its privacy-complaint process.  Through CAA and its influential client list, YouTube says it will gain insight before releasing it more widely to other creators and artists. Down the road, it will announce further testing for top YouTube creators, creative professionals and other talent agencies.  CAA is an ideal first partner to test its likeness management tech, YouTube wrote. The agency has been on the forefront of AI and digital rights, via its CAAvault talent-focused serivce that scans, captures and securely stores clients' digital likeness including face, body and voice.  Technology platforms like YouTube have been at odds with creators over the use of AI, particularly when it comes to training large language models (LLMs) on copyrighted text, artworks and the likenesses of famous people. The issue is particularly contentious in Hollywood; some stars have agreed to let AI replicate their voices under license, but many have railed against its use.  Last week in a podcast interview with Armchair Expert, Friends actor Lisa Kudrow called the use of digital versions of Tom Hanks and Robin Wright in the film Here an "endorsement" of AI. "What will there be left for, forget actors, but what about up-and-coming actors? Theyll just be licensing and recycling. What work will there be for human beings?This article originally appeared on Engadget at https://www.engadget.com/ai/youtube-is-helping-high-profile-actors-and-athletes-monetize-their-ai-likenesses-133029330.html?src=rss

Category: Marketing and Advertising
 

2024-12-18 14:00:56| Engadget

If you've driven a car made in the last decade, there's a good chance you've already used Apple CarPlay or Android Auto, which mirrors the contents of your phone on your car's infotainment display. Both features are a major step up from Bluetooth audio, but there's one potential downside: Most of the time, you'll have to plug your phone into your car with a USB cable. Wireless CarPlay and Android Auto options exist on premium vehicles and pricier trim levels, but they're far from commonplace. So what to do if you're stuck with wired CarPlay or Android Auto? Behold, the wireless dongle. Plug one of these boxes into your car's USB port, pair your phone, and voila, you've got phone mirroring without any messy cables. While there are a slew of dongles on the market, I recently picked up the CarlinKit 5 and, for the most part, it's delivering a solid wireless CarPlay experience. It was easy to set up on my 2019 Volvo XC90: I just had to plug it in and pair my phone over Bluetooth (all of the mirroring work happens over a local Wi-Fi connection between the devices). Now whenever I hop in my car, I never have to think about connecting a USB-C cable CarPlay just boots up automatically and starts playing whatever I'm currently listening to. Sound quality is great, and I haven't noticed any major lag while swiping around the CarPlay interface. Siri voice commands, something I rely on a lot while driving, also work about as well as wired CarPlay (most of the time it's accurate, but sometimes background noise leads to wildly off-base replies). The CarLinkIt also works seamlessly with the volume and track change controls on my steering wheel. Devindra Hardawar for Engadget While I'm well aware that plugging in a USB-C cable doesn't sound like a huge annoyance, and in fact it may be the epitome of First World problems, it's an issue that's plagued me across several cars. USB-C cables (and Apple's Thunderbolt before it) bend and break easily, especially when you're trying to cram them into a car's cramped accessory compartments. Phone charging ports also accumulate debris that can make connections flaky. After having several cables fail during long drives, I simply had enough. I'm honestly surprised that my wireless CarPlay experience has led to far fewer headaches than using a simple cable. That goes directly against my typical mantra for any sort of gadget: A wired connection is usually best. In this case, though, I just haven't had to fight with the CarLinkIt 5 much. It works 90 percent of the time, and it only occasionally has connection issues if I'm tethering my phone to my kid's tablets (I'd bet there's some sort of Wi-Fi conflict happening there). In those instances, unplugging and re-plugging the CarlinKit fixes the issue. Devindra Hardawar for Engadget My wife was also able to pair with the CarlinKit and it's been just as helpful to her. If we're both in the Volvo, we just have to choose the phone we want to mirror as CarPlay kicks in. I was worried about mirroring conflicts, but in general it hasn't given us much trouble. The one downside to using wireless CarPlay is that your phone isn't automatically charging when it's connected to your car. So you'll either have to use a wireless charging pad built into your car, or get some sort of accessory to handle that. I'm using iOtties MagSafe vent charger, and it works like a dream. I don't use it for short drives, but when I do need to juice up, I just throw my phone up and rely on the magic of magnets and wireless charging. Devindra Hardawar for Engadget The CarlinKit is one of those devices you just never really have to think about, save for the occasional unplug/replug reset. To address compatibility issues, the company releases frmware updates that you can install wirelessly over your phone. (There's also a more complex USB firmware update method, but I haven't had to deal with that.) Beyond that, though, it doesn't require much babysitting. And really, isnt that exactly what we want with every single-purpose gadget?This article originally appeared on Engadget at https://www.engadget.com/transportation/carlinkit-5-delivers-solid-wireless-carplay-most-of-the-time-130056316.html?src=rss

Category: Marketing and Advertising
 

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