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2025-11-25 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-11-25 13:15:40| TRENDWATCHING.COM

Beginning in May 2026, Bristol will establish a temporary mobile power hub offering guaranteed renewable energy to music festivals, cultural events and film and television productions throughout the summer season.While individual festivals and concerts around the globe are attempting to go green, this partnership between Bristol City Council, West of England Mayoral Combined Authority and ACT 1.5 wants to take a systematic approach to decarbonizing urban events at scale. The initiative builds on Massive Attack's world record-breaking low-emissions festival in 2024, but takes the concept further by coordinating multiple clean power providers including Grid Faeries, GeoPura and ZENOBE to serve over 20 major events.Rather than relying on diesel generators, the hub will deploy a combination of battery technology and green hydrogen solutions, delivering significant reductions in both greenhouse gas emissions and local air pollution. The model addresses a critical gap: temporary power infrastructure that doesn't compromise on reliability while drastically cutting environmental harm.TREND BITEBristol's clean power hub signals a shift from one-off sustainable event experiments to integrated infrastructure solutions. As cities worldwide grapple with climate targets, this model demonstrates how local authorities can enable entire sectors to decarbonize by providing shared access to clean technology. The initiative recognizes that event organizers, construction sites, and other temporary power users face similar barriers, suggesting that coordinated municipal infrastructure could accelerate the transition away from diesel across multiple industries.

Category: Marketing and Advertising
 

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